The X5 M and X6 M are big failures in sales as well.
Actually when we launched the X6M and X5M we projected the US would be the biggest market for the two Performance models.
It is not. The largest market for the M's is China , followed by Russia , Middle East and Brazil. Emerging markets that have allowed the X-M's to flourish , where they sell like volume models - Customers in these markets are buying these cars because they are ultimate status symbols.
Just because it does not work in one market means it's a failure everywhere else.
The 5er GT is doing well in Europe and Asia- Especially China were it is seen as a more luxurious choice than the basic 5er Li.
But one thing I have noticed especially in the US Media is that the car is group tested against the Porsche Panamera , CLS etc. When it is nothing like those cars it's an entirely different segment, yet they fail to grasp this.
In regards to the Touring BMW did not justify the expense of the federalisation programme to justify the typical handful of Premium US wagon sales. Volvo has followed and now has Audi.
Given the choice of the Touring 3er and 5er they went for the X3 and X5,
Audi seen the Q7 was outselling the A6 Avant and pulled it . The Q5 is outselling the A4 Avant and Volvo's V70 lost out to the XC60/90.
Given the choice between the status and security of an SAV and SUV . US buyers always go for the SAV/SUV especially in the Premium segment.
Some say they should have a choice but in regards to the 3er (E91) and X3 they take the X3. Same as the A4 Avant and Q5.
And when the ML-Klasse comes later this year the choice between E-T-Modell and ML-Klasse will be simple. They will take the ML-Klasse.
It is not the car it is just consumer tastes and SAV/SUV's provide more flexibility , security , size and status than a Wagon.