Hot! Audi: What's Next?

[Design FIRST]

Put the four rings on it, and it's golden.

The A6 etron Avant and Sportback simply look stale in comparision. Actually, so do the C9 A6 Avant and sedan.

We should be seeing the first teasers of Audi's IAA Mobility concept vehicle within the next few days. It will reportedly introduce a brand new era of Audi design in which many of it's sheetmetal sculpturing elements will be presented on future serial production vehicles. Personally, I am apprehensive as Audi has disappointed quite a bit more recently. Still very curious, though.

 

[Gor134]

I hope we see the RS 5 Avant as well.

Looking forward to it's specs. Estimating 4,850lb curb weight, 600ps combined 2.9tt PHEV

 

[Jonathan19]

I hope we see the RS 5 Avant as well.

Looking forward to it's specs. Estimating 4,850lb curb weight, 600ps combined 2.9tt PHEV

Normaly, we will see the RS5 in November.

 

[Tuffode]

Are they still planning on replacing the A3 with an EV only?

 

[Jonathan19]

Audi TT Moment 2.0 concept thread open

Thread 'Audi TT Moment 2.0 Concept'

Aug 29, 2025

The beginning of a creative journey.

Milan, September 2, 2025: the intersection of historic and modern.
Where art and design come to life.
A place for reinvention.
Stay tuned.

Our heritage is a story of continued dedication.
To engineering. To innovation. To design.
For more than a century, we probed at the edges of possibility. Shaping an industry out of a desire to move forward.
From the icons of our past, a simple truth emerges: clarity in design doesn’t just drive performance, it stirs something deeper....

• Jonathan19

• 

 

[Design FIRST]

Suffice to say without being overly enthusiastic: "We'll see.".

 

[SKY]

The Audi RS6 EV Is Dead On Arrival

Audi has canceled plans for a high-performance electric RS6 E-Tron model due to low demand for the car. Here's what we know.

www.motor1.com

 

[klier]

Are they still planning on replacing the A3 with an EV only?

Let's hope so. Nothing with an FWD platform is premium

 

[Gor134]

The Audi RS6 EV Is Dead On Arrival

Audi has canceled plans for a high-performance electric RS6 E-Tron model due to low demand for the car. Here's what we know.

www.motor1.com

I'm not sure if I believe this or not.

Multiple publications released NEW RS 6 e-Tron Avant spy shots on the same day this article came out.

 

[Design FIRST]

I'm not sure if I believe this or not.

Multiple publications released NEW RS 6 e-Tron Avant spy shots on the same day this article came out.

Not all that surprising really. Audi's board of directors appear dead serious and absolutely committed about thoroughly refurbishing the brand. That could mean the axing of vehicles developed in a troublesome era for Audi. My take is that Audi is banking BIG on the upcoming SSP architecture, which will be offered in BEV as well as REEV configurations (similar to the Scout strategy). I think that the A6 etron in general may have a far shorter model cycle than initially planned.

 

[Gor134]

Audi's board of directors appear dead serious and absolutely committed about thoroughly refurbishing the brand.

Making comments about the Coupe production being EV only and "not having demand" to justify Euro 7 i5 production is not very motivating news for me.

 

[Swissbob]

Euro 7 is a cheap excuse.
On Wikipedia it’s clearly written, that there’s no difference between the current 6e and 7.

Euro 7 has been watered down thankfully.

 

[Gor134]

Euro 7 isn't their excuse. Their excuse is "lack of demand" which I think is BS

 

[Swissbob]

Euro 7 isn't their excuse. Their excuse is "lack of demand" which I think is BS

That’s even crazier.

I agree that’s BS, did you see what happened with the Z4 Handschaltung edition.

 

[Gor134]

Z4 Handschaltung edition.

No, what happened

 

[Swissbob]

No, what happened

The order books are full, people buy like crazy.

Sales Prove the Manual Transmission Is Saving the BMW Z4

The BMW Z4 manual outsold the automatic in 2024 with 65 percent of customers selecting the six-speed gearbox.

www.motor1.com

 

[Design FIRST]

Euro 7 isn't their excuse. Their excuse is "lack of demand" which I think is BS

Could it be that Audi AG decision-makers are simply focusing on longer term strategies ? Focused towards a "longer term" that will very possibly not be favorable for ICE (incl. ICE/PHEV) powertrains ? While the U.S. in general is a "slower adapter" to BEVs and Tesla is falling out of favor with a large segment of the U.S.'s affluent coastal, "progressive liberal skewed" demographic, could it be that German manufacturers perceive this as being THE opportunity to cement their mid-to-longer term presence in that portion of the U.S. market that can actually embrace and afford their BEV/REEV products ? Tapping into that target demographic that is avoiding Tesla due to sociopolitical, ideologically anchored reservations ? The adulation for ICE's is at least partially cemented in nostalgia. I can understand that. I'm old. But is that a good basis for a sustainable corporate business plan that is focused on timespans exceeding 5 years ?

 

[klier]

The order books are full, people buy like crazy.

Sales Prove the Manual Transmission Is Saving the BMW Z4

The BMW Z4 manual outsold the automatic in 2024 with 65 percent of customers selecting the six-speed gearbox.

www.motor1.com

Excellent. The car is absolutely amazing.

 

[Swissbob]

Excellent. The car is absolutely amazing.

It also proves that there’s a market for roadsters, as long as they’ve a proper engine and gearbox.

 

[Design FIRST]

Come to think of it, VAG hasn't been too reluctant in the past to flick the "kill switch" on products envisaged for timely serial production: