Hot! Audi: What's Next?

[Fastpaddy]

How sad about Audi "What's next", it's been 28 pages talking about the RS3 from years ago.......

Its very sad that audi has turned into a boring brand for librarians. I used to love audi. Now its just SUV’s

 

[sbd]

Someone else thinks the same

Audi replaces CEO days after VW Group boss says brand is 'lagging' | Autocar

Gernot Döllner to take the reins of German premium brand from 1 September

www.autocar.co.uk

 

[CrunchSlaughtered]

Someone else thinks the same

Audi replaces CEO days after VW Group boss says brand is 'lagging' | Autocar

Gernot Döllner to take the reins of German premium brand from 1 September

www.autocar.co.uk

All ex-BMW managers brought by Diess will be cleaned out

 

[Centurion]

Someone else thinks the same

Audi replaces CEO days after VW Group boss says brand is 'lagging' | Autocar

Gernot Döllner to take the reins of German premium brand from 1 September

www.autocar.co.uk

Volkswagen Group CEO Oliver Blume admitted that the brand's line-up is “lagging the competition”. He added that its “massive potential” has not been fulfilled in recent years, and that “we also faced severe software problems that delayed the launch plan of exciting electric products”.

Audi has turned dull and the quality of their interiors have dropped too e.g Q2 and A1.

If I want a premium car that’s not a BMW or Mercedes, I would buy a KIA, Polestar or Volvo.

 

[KiwiRob]

Audi has turned dull and the quality of their interiors have dropped too e.g Q2 and A1.

If I want a premium car that’s not a BMW or Mercedes, I would buy a KIA, Polestar or Volvo.

In what world is Kia a premium car?

 

[SKY]

I hope this change in leadership finally acknowledges the need to offer tunning packages for kids to upgrade their RS3s to over 1,000 PS.

 

[dalab]

In what world is Kia a premium car?

In none, (yet) but I think the observation goes more in this direction...

"And the controls all have that frictionless panache of brands in the BMW and Porsche realm. Such things show you how relentless is Kia's march to greatness."

Review - the car that has moved Kia upmarket | Autocar

By venturing into luxury SUVs, has Kia bitten off more than it can chew?

www.autocar.co.uk

 

[klier]

In what world is Kia a premium car?

Seriously baffling to mention that brand as premium. LMAO.

I hope this change in leadership finally acknowledges the need to offer tunning packages for kids to upgrade their RS3s to over 1,000 PS.

Seriously. 450 hp in a modded Golf is so 2005! Fastpaddy is absolutely spot on.

 

[dalab]

As Borat would say, Nice! ...from bad to worse

Audi considers third-party EV platform amid SSP delays
Sources say Audi board will meet this week to discuss potential suppliers, including several Chinese firms

The move comes after delays to the Scalable Systems Platform (SSP) being developed by Audi's parent company, the Volkswagen Group.
Audi has been banking on Project Trinity for a range of new electric vehicle models.

The Volkswagen Group's existing Modular Electric Toolkit (MEB) and Premium Platform Electric (PPE) structures have been deemed unsuitable for these models, a high-ranking Audi official told Autocar.

Official: Audi and SAIC to collaborate on EV development | Autocar

Two brands to share development of Chinese-market EVs, as Audi hunts alternative to delayed SSP platform

www.autocar.co.uk

 

[Gor134]

I can only hope that will be for the Chinese market only. What models are they trying to roll out that the MEBevo/PPE that's not even out yet wouldn't be suitable for, yet an outsourced platform would?

 

[Centurion]

It is now not expected to underpin new Audi models until 2029 at the earliest - some three years after the SSP's planned debut in a production car.

Autocar

What a laughable disaster. Embarrassing.

 

[Fastpaddy]

Someone else thinks the same

Audi replaces CEO days after VW Group boss says brand is 'lagging' | Autocar

Gernot Döllner to take the reins of German premium brand from 1 September

www.autocar.co.uk

Ahhh so even the bosses of audi acknowledge the brand is stagnant. But klier who doesnt even buy audi products thinks he knows better.

Audi rs3 is the same size and weight of b5 audi rs4. Only 30hp difference. Real progress remember.

And who else remembers, that 25 years ago, audi was seen as barely above Opel. Adults from those times didnt see audi as an equivelant to bmw or mercedes.

I was a young boy, my father had a audi 80, (he really wanted a mercedes) and I used to ask people like my grandad, and family friends, why they have bmw or mercedes and why not audi, and its because it was seen as a inferior brand.

It is my generation, that helped push the audi brand, we loved the urquattro even though we werent alive during those days, the b5 s4, the rs2, the audi s2.

My generation said those are cool cars, and so within over time, audi gained popularity with my generation, those who are now late 20’s early 30’s and perhaps even guys in their early 40’s, and then audi now its mainstream and seen as a alternative to bmw or mercedes has turned its back on those people who promoted the brand.

No more sports cars, no exciting products, no innovation, just SUV SUV SUV.

Wheres the TT replacement? Wheres the modern URQuattro? Wheres the r8?

Oldschool audi a8 was cool. New one? No.

Rs6 and rs4, was niche, now mercedes and bmw offer the same products but better.

There is no longer a reason to buy a audi over a BMW or Mercedes unless you are a boring man. A librarian, a man with no fire, no passion. Its the new volvo, volvo and Polestar are more exciting, more fresh, audi is now stale. There isnt a single model in the audi brand that excites me, and i was a hardcore audi fan from 5 years old until dieselgate.

Audi as a brand is dead to me now, i will buy BMW’s and Mercedes instead. And like I said before, im not the only one, I run the ttrs and rs3 owners group and alot of the old hardcore VAG fans and owners have all moved to different brands. Audi doesnt cater to the enthusiast anymore

 

[klier]

Audi as a brand is dead to me now, i will buy BMW’s and Mercedes instead. And like I said before, im not the only one

Best selling brand out of the big three in Europe, which is where you are from.

Did you get fired from VAG or something?

 

[dalab]

Audi which I adore is today a beautiful brand of "old" cars? I wouldn't know what to call them, the R8 goes on and on forever, but it's a bit old now, there are several A4, A6, E-trones, etc., rolling mules, but as Alfa Romeo and Volvo have shown, it's sometimes impossible to get up after a nap so long.

I would say the four doors coupe E-tron is the only Audi that can be called totally current and desirable in the same sentence.

In Europe they still like it that way, luckily because otherwise where would the brand be?

 

[dalab]

Audi in talks to buy premium EV platform from China's SAIC, report says
Audi could use the EV platform owned by SAIC's premium EV unit, IM Motors.

Audi in talks to buy premium EV platform from China's SAIC, report says

Audi is seeking to use an EV platform owned by SAIC's EV unit, which launched the L7 premium sedan in 2022, sources said.

europe.autonews.com

 

[Fastpaddy]

Best selling brand out of the big three in Europe, which is where you are from.

Did you get fired from VAG or something?

And toyota camry was the best selling car in america for many many years.

Mundane mass production cars have always been big sellers. A safe bet. But safe is boring

 

[Fastpaddy]

Audi in talks to buy premium EV platform from China's SAIC, report says
Audi could use the EV platform owned by SAIC's premium EV unit, IM Motors.

Audi in talks to buy premium EV platform from China's SAIC, report says

Audi is seeking to use an EV platform owned by SAIC's EV unit, which launched the L7 premium sedan in 2022, sources said.

europe.autonews.com

Premium german chinese car.

Audi just gets better and better.

And they have just turned their back on sportscar racing too, for f1, which ex ferrari boss binotto after touring their facilities is rumoured to have called a clown operation.

Audi f1 will end up like toyota f1.

 

[Jonathan19]

Audi RS3 Sportback Spied Concealing Redesigned Fascias At Nurburgring

Fresh Audi RS3 Sportback spy photos show the sporty five-door model concealing its redesigned and simpler front and rear fascias.

www.motor1.com

Facelifted Audi RS3's Jewel Of An Engine Fronted By New Diamond-Pattern Grille | Carscoops

Nose job on this European RS3 Sportback will also be applied to the RS3 sedan, both scheduled for launch this year

www.carscoops.com

 

[Gor134]

Official: Audi and SAIC to collaborate on EV development | Autocar

Two brands to share development of Chinese-market EVs, as Audi hunts alternative to delayed SSP platform

www.autocar.co.uk

It's official now, looks like a China-only endeavor luckily.

 

[Tourbillon]

Audi is set to team up with SAIC, China's biggest automaker, on the development of electric vehicles.

"The move was confirmed by SAIC on Thursday in a statement to Bloomberg.

“All stakeholders agree that the Chinese auto market is in the midst of the biggest transformation in its history, therefore we will jointly work on a strategic approach that guarantees our future success,” SAIC said.

No further details on the partnership were disclosed, but Reuters, citing anonymous sources, reported last week that Audi was looking to use an SAIC platform to accelerate the development of its own EVs for the Chinese market, specifically the platform of an SAIC premium EV brand known as IM.

China is Audi's biggest market, but the automaker is losing market share and its current EV lineup has failed to find traction. Audi offers two EVs in China, the Q4 E-Tron and Q5 E-Tron, both based on parent Volkswagen Group's MEB platform.

Audi delivered just over 3,000 EVs in China in the first quarter, versus the more than 21,000 that BMW delivered and more than 137,000 that Tesla delivered at the same time.

Audi has new EVs on the way, including the Q6 E-Tron, but the vehicles face delays due to software issues.

Audi in June named Gernot Döllner as its new CEO after Volkswagen Group president Oliver Blume was critical of Audi's performance, including the delays and sales in China.

SAIC already has joint ventures in China with VW Group, as well as General Motors. The VW Group joint venture dates back to 1985 and handles some production for Audi."

Audi and SAIC to partner on EV development

Audi may use an SAIC platform to accelerate development of EVs for the Chinese market.

www.motorauthority.com