martinbo
Staff member
Good idea, but in a period when volume growth is limited by factory capacity VAG are looking to boost their profits by increasing the margins. When even things we take for granted in cellphones and tablets such as GPS, don't come standard in cars because of costs then it's unfeasible to introduce performance improvements customers are unwilling to pay a premium for.
I don't agree with the thinking around your statement, Luw.
German car makers have, for too long, milked the optional extras practice. Nav/GPS as an example is exorbitantly priced not because of its cost - that technology is now literally as cheap as chips - but because it is an easy profit generator. Looking at the mass ubiquity of bluetooth, wireless & GPS-based navigation and these costs compared to the cost incurred by Audi to engineer its current and exclusive (A4-upwards) AWD, the move to an improved AWD layout would be justifiable.