Concept Audi Prologue Concept


Future car concepts, design studies, upcoming tech, and what may come next
Audi’s Prologue concept car driven
We drive Audi's LA motor show concept car, which is powered by a 4.0-litre V8 engine and will inform the next generation of Ingolstadt's model range

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Audi describes its new Prologue concept car as a rolling blueprint for its future model line-up under new design boss Marc Lichte.

He's the man credited with championing the clean and technical styling treatment of many of parent company Volkswagen’s latest models, including the latest Golf and Passat.

Created in a development program that began back in April – shortly after Lichte’s arrival in Ingolstadt – the sleek two-door coupé provides clues to the mechanical layout set to be adopted by the German car maker’s upmarket offerings some two years from now.

Perhaps more important, it also lays down the new styling treatment Audi says will be applied to the next-generation A6, A7 and A8, all of which are currently in development.

But there's even more to it than that. The Prologue also presages the long-mooted A9. Conceived to share its mechanical package with the upcoming fourth-generation A8, alongside which it will be built at Audi’s Neckarsulm factory in Germany, the production version of the big aluminium-bodied flagship is set to rival the likes of the Mercedes-Benz S-class coupé at the very top of the Audi line-up when it goes on sale in 2017.

Seconded from the Audi stand at the Los Angeles motor show, where it made its world premiere, the new Audi concept looks magnificent in the midday sun as it sits in the driveway of a Beverly Hills hotel – ready for us to climb aboard and take the wheel.

Distinguished by its wide single-frame grille, angular headlamps, taut surfacing, low and prominent shoulder line, subtle crease lines, traditional wheel arch flares and finely honed tail-lamp detailing, it is truly eye-catching, with a greater hint of athleticism to its lines that current Audi models. Yet despite the fresh design lineage, it is also unmistakably an Audi at first glance.

At 5100mm in length, 1950mm in width and 1390mm in height, the Prologue is 40mm shorter, the same width and 70mm lower than the current A8. Audi's research and development director, Ulrich Hackenberg, suggests that those dimensions will be retained for the production version of the A9.

The custom cast 22-inch wheels, which fill the sizeable wheelhouses with precious little room to spare, are supported by suitably wide tracks, giving the Prologue a terrifically confident stance.

Before I’m able to drive the Prologue, though, I’m asked to pull on a disposable polyethylene overall. Too new, too expensive and frankly too rare, the car’s minders are taking no chances, suggesting the blue dye in my jeans might discolour the leather upholstery.

The long driver’s door automatically opens at the wave of my hand over a sensor within the upper trailing edge, and inside you find a highly innovative cabin that provides seating for four on individual seats. The cabin makes extensive use of contemporary touch-and-swipe functions on a series of high-resolution display units that replace the fascia to give it a wonderfully clean and orderly look.

The cabin is beautifully finished in a liberal covering of leather, brushed aluminium and fine wood veneer. After a short cockpit drill, I slide into a broad but supportive driver’s seat that includes every-which-way electric adjustment behind a neatly proportioned four-spoke, multi-function steering wheel that also adjusts electrically for rake and reach. The driving position is spot on.

The immaculate dashboard incorporates an instrument panel featuring a full-width OLED panel with three separate displays – something that not only provides it with high-tech appeal but also serves to accentuate its width. Audi’s idea is to enable simple digital interaction between the driver and front-seat passenger via swipe commands.

A fourth display includes a fascinating bending OLED panel, one of just 10 in existence right now, according to Audi. It's mounted at the base of the centre console. At the touch of a button, its trailing edge motors upwards to provide the driver with easy access to infotainment, climate control and a host of other functions – all just a hand’s length ahead of a stubby T-shaped gear selector.

There is a strong hint of mechanical potency the moment I hit the milled aluminium starter button on the centre console; the engine fires instantly with a deep blast of exhaust before settling down with an alluring rumble at idle.

With my right foot set firmly on the brake, the electrically operated gear selector requires nothing more than a light backwards nudge with my index finger to send the eight-speed automatic into drive – as indicated within the mesmerizing three-dimensional instrument display. Then, we’re off.

Sitting up front underneath the new concept car’s relatively low-set bonnet is Audi’s familiar twin-turbocharged 4.0-litre V8 petrol engine. In a hint of what’s to come for the next-generation S8 and its more sporting S9 sibling, the 90-degree unit has been tuned to deliver 597bhp and a nominal 516lb ft of torque – or an even more prodigious 553lb ft in overboost mode during short bursts of full-throttle action.

The heady reserves are channelled through a traditional eight-speed torque converter automatic gearbox and Audi’s torque-sensing four-wheel drive system with a torque vectoring function at the rear.

As well as featuring a cylinder-on-demand arrangement that shuts off four of the eight cylinders on light throttle loads for added fuel efficiency, the engine showcased in the Prologue also uses a 48-volt electrical system – a development that Audi insiders indicate will be adopted on the next A8 and the A9 as part of a new generation of fuel saving initiatives.

The new 48-volt electrical system employs a belt starter generator, which provides the advanced V8 with mild hybrid capability and an energy recovery output of up to 12kW under braking.

So configured, Audi suggests that the production version of the Prologue will return nearly 33.0mpg on the combined fuel economy cycle to give it average CO2 emissions of under 200g/km.

Initial impressions? Well, the big Audi has all the typical hallmarks of a concept car. A lack of ride height means approaching a driveway at anything more than walking pace would risk ripping off the expensive-looking polished carbonfibre splitter attached to the leading edge of the front bumper. So I gingerly manoeuvre out of the hotel, being careful to angle the nose of the Prologue out on to the road to avoid any cringeworthy scrapes.

An exploratory prod on the accelerator reveals that engine response is a little tardy at low revs, due to excess engine bay heat that, Audi engineers say, has caused the electronic throttle mapping to intermittently retard the ignition.

Once I’ve negotiated my way through an initial dead spot in the delivery, though, the turbochargers spool up and the sharp-looking concept smoothly builds up speed.

The Prologue rides on a heavily modified platform from the current A8, although such is the extent of the changes that it is virtually a new structure – one that provides solid clues to the underpinnings set to be used by the next-generation A8 and the A9.

As well as reducing the wheelbase by 50mm to 2940mm, Audi has also provided its latest concept car with a thoroughly new five-link rear multi-link suspension sporting adaptive air springs capable of varying the ride height.

In a more significant move, it also receives a four-wheel steering system that allows the rear wheels to turn by up to five degrees for improved manoeuvrability around town and greater agility on the open road.

For the new Audi’s unveiling, the advanced suspension has been lowered quite significantly in the name of style, robbing the Prologue of any meaningful wheel travel. And those custom 22-inch wheels are shod with purposeful 285/30 Pirelli P Zero tyres offering little in the way of additional compliancy.

Predictably, there is some sharp vertical pitching as we turn right at the traffic lights and set off down Rodeo Drive to the stares of onlookers.

But, wow, there’s encouraging feel and accurate action to the steering. Like many other aspects of the mechanical package used by the Prologue, the electro-mechanical system is taken directly from the S8. It is allied to the new rear steer mechanism that helps to provide the big coupé with an outstanding turning circle of just 8.5 metres – less than that of the significantly smaller A3, or so says Audi.

The Prologue may be a concept, but there is real substance to its low-speed manoeuvrability. Even at limited speeds, it possesses the makings of a very appealing production car. It steers in a direct manner, changes direction eagerly and corners in a flat and unperturbed way.

Once I’ve got the Prologue percolating along at a constant speed, the ride also settles and the car's true character begins to shine through.

At 40mph there is sufficient compliancy to call it comfortable, although admittedly the smooth- surfaced roads of our route weren’t exactly taxing the suspension to any great degree.

Encouraged to up the pace, I lean on the throttle, at which point the sleekly styled two-door suddenly feels a lot less like a delicate concept and more of a brutish performance car.

With 3000rpm wound on the engine, the initial hesitancy in the throttle response disappears and the advanced V8 begins to propel the Prologue along with the sort of authority you would expect of a car set to rival the Mercedes-Benz S-class coupé.

Audi suggests the production version of the Prologue will hit the scales at around 1980kg and possess a 0-62mph time of just 3.7sec, which seems entirely believable when you consider the huge shove displayed on a wide open throttle.

The shift action of the gearbox is pretty sweet, too. The ZF-sourced unit engages higher gears smoothly and is quick to downshift when you come off the throttle. The brakes, somewhat over-servoed in a way all Audis used to be, are quite sensitive at the top of the pedal’s travel. But they’re manageable enough at the limited speeds I’m pulling.

Each brief increase in acceleration between the traffic lights is accompanied by a glorious blare of exhaust, and it is not long before our police escort switches on a siren and flashing blue lights to clear traffic, allowing us to cruise uninterrupted through the heart of Beverly Hills in true celebrity style.

That said, there are limits to how much I’m prepared to push. For one, the Prologue has been hand-built and is far from being a true road-going prototype.

It is also the only example in existence, and I don’t want to be the one to tell Hackenberg that his priceless concept car, completed just five days prior to our drive, has gained some unexpected styling modifications.

Still, if Audi is to be believed, we won’t have to wait too long before the production version reaches showrooms. Given the trouble it has gone to, it would seem odd to build up expectations of a new range-topping model in the way it has if it wasn't going to grant it a definitive production green light sometime soon.

But while the pillarless two-door coupé body style of the concept is an intriguing proposition, there are hints that the production version of the A9 will receive a more practical five-door liftback layout similar to that used by the A7.

In a segment of the market known for convention, it would be a daring move. But I’m sure it would win Audi many admirers.


http://www.autocar.co.uk/car-news/new-cars/audi-s-prologue-concept-car-driven
 
Not sure about those renders ......I prefer the look of the current A8.


I agree.
I`m still trying to figure out how that sharp slopping hood line and extended fender treatments will work on a hi-end luxury car.
The look of this concept is rather angular which is going to help on a 4-door with these features. The fanned out metal in the b-pillar
is exaggerated here and I highly believe that will be features on the next A8 sedan. (automotive jewelry designed to make the car look more hi-end, also featured on the S-Class) The grill should also be quite large as well, much like this concept. The next A8 will be sleek but should sit more upright with hi-door lines. The renders Busty submitted are good but the overhangs are too short.
 
Audi is preparing for a buttonless future

Audi Technical Development director Prof. Dr. Ulrich Hackenberg has revealed the controversial interior of the Prologue concept could be the shape of things to come.

Speaking with Automobile Magazine, Hackenberg said future models will have less physical controls such as buttons and switches. While this trend has been going on for several years, Hackenberg sees a day when everything will be controlled by touchscreens and cars won't have any buttons.

While the 2015 TT uses a digital instrument cluster with integrated MMI functions, Hackenberg said it won't carryover to all models. He declined to go into specifics but suggested sedans and crossovers will continue to have a separate instrument cluster and infotainment system.

Hackenberg also revealed their autonomous driving technology is progressing but they've discovered that drivers need up to ten seconds to take control of the car if there's a problem with the autonomous driving system. This is a potential safety issue as a lot can happen in ten seconds especially at higher speeds.

Audi is currently looking for solutions and one of them would reportedly involve using two computers to monitor the car's sensors and predict what will have next. If the two systems don't agree, they would ask the driver to take control. This sounds a little complicated but hopefully the additional lead time would allow the driver to take control before an issue occurs.

Source: Automobile Magazine
 
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I like the end of that clip: The Prologue is leaving the stage while a Ghost is showing up!
Nice allegory...
 
First drive: Audi's Prologue concept
Featuring a 597bhp twin-turbo V8, the LA show concept car hints at a new A9. We drive it in Beverly Hills

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What is it?

This is the Audi Prologue concept car. It's been designed to gently ease us into the new Audi design language - and preview the much hinted at but not yet confirmed range-topping A9 coupe.

Which bits are the future design cues then?

The wider, narrower grille with the cambered edges is something that we'll be seeing on future A6s, 7s, 8s - and the 9. It's a design fact that, in the pursuit of all things premium and luxury, the wider and lower the car the sportier it is perceived. With pedestrian protection law making cars higher at the front, moves like widening and shortening the grille help keep the car looking slick.

So it's just the grille then?

Hang on. The other, slightly less obvious, design cue on the Prologue - a posh word for introduction - is the creases in the side of the car. If you look at any current Audi, there's one unbroken line which curves upwards from the headlight, then heads all the way back to the tail light.

And on the Prologue?

There are now three lines down the side of the car. There's a straight line that connects the top of the two wheel arches, then, above that, there's a separate extra line above each of the wheels, like faint blisters. This has been done to visually highlight all four wheels and the trademark Quattro all-wheel drive system. You can expect to see lines like these on all future Audis.

What about the interior?

Clearly aware that the world has caught up with its class-leading interiors, Audi has moved into a decidedly minimalist space with the A9. Looking a little reminiscent of a 1980s Bang and Olufsen stereo, there is cabin-wide OLED screen split into three zones - two for the driver and another for the passenger. The idea behind the passenger screen is that they can look for route ideas and then send them to the driver's screen with a swish of their hand. Experience suggests that all or most of these ‘suggestions' will be met by another, less pleasant gesture from the driver.

There's also a flexible OLED screen in the centre console that rises up to meet you when you turn on the ignition containing all the usual controls. So the only real buttons or switches are on the steering wheel plus a couple on the transmission tunnel.

What's it like to drive?

Despite the spec sheet promising a face peeling charge through Beverly Hills - 597bhp and 516lb ft from the retuned 4.0-litre V8 as fitted in the current S8 - there is very little that can be learned about its performance or handling at just 25mph, other than it looks cool in Rodeo Drive's shop windows.

While for some people that will be enough, the only test it really needs to pass, there are a number of other new technical bits hinting at what the upcoming A9 might boast. The first clever bit is 48V electronics. Even though the idea has been around for decades, only now is the mild hybrid idea - the starter/generator being used to add and harvest power - really starting to appear on near production models. All cars should have this.

Anything else new?

The Prologue has a 50mm shorter wheelbase, rear wheel steering, which makes the car's turning circle a taxi-challenging 8.5 metres, and a new multi-link, air-sprung suspension.

When can I buy one?

Even though Audi has yet to confirm the production plans for the Mercedes Benz S-Class Coupe competitor, the expectation is that it will join the range for the 2017 model year. So, if current rates of depreciation for large coupes are anything to go by, expect to pick one up in 2018 for about half the new price.

http://www.topgear.com/uk/car-news/audi-prologue-concept-car-first-drive-2014-11-26
 
Exclusive: Audi Prologue Concept Review

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The Audi Prologue Concept was the star of the LA Auto Show this year and we had a unique chance to drive it around Beverly Hills! As a design concept the Audi Prologue paves the way for the Audi designs of the future A8, A6 and A4 models and serves as a showcase for what could become the Audi A9 Coupe!

Honestly, on seeing the first pictures of the Audi Prologue Concept the night prior to the LA Auto Show I was a bit underwhelmed. Teased as the example for a new, sporty and above all different design language for future Audis, it just didn’t strike me as all that different from the current generation Audis…

But then there I was at the SLS Hotel in Beverly Hills with the Audi Prologue Concept shining away in the Californian sun. And I couldn’t have been more wrong… Parked across the lot was a current generation Audi A8 Limousine and in comparison the Prologue Concept just looks so much more three-dimensional and dynamic. Particularly at the front – the wide and low single frame grill, flanked by two very deep air intakes, give the Prologue a very strong presence and promising outlook for the future.

The Design

The Audi Prologue Concept is first and foremost a design concept for the future Audi exterior and interior design. During our stay in LA we also met with the young international design team that works on upcoming Audis and show cars under supervision of new Head of Design Marc Lichte. Marc Lichte was appointed Head of Audi Design on the 1st of February this year and this is the first car created under his supervision.

Marc is shaping a new design strategy and language for Audi. With the Audi Prologue he expresses Audi’s sportiness, lightweight design and emphasizes the Quattro permanent all-wheel drive. Key in the new design are the lower and wider shoulders above the wheels that clearly show the stance of the Quattro drive. The rear of the Prologue Concept is tilted in the driving direction and the rear lights running across the entire width of the car give the Audi a new look.

All around the car 3D elements give the car a special edge. We truly hope most of these design features make it into production Audis some day. The rear lights in particular are a special feast to enjoy, they might appear flat on pictures but in reality the layered shape provides a lot of depth and looks stunning.

The work on the Audi Prologue Concept started around 8 months ago with a team of Audi Designers making first sketches and drawings for a flagship Coupe. The young and international design team that were dedicated to the Audi Prologue showcar for the last eight months consisted of exterior designers, an interface designer, architecture designer, seat designer, UX designer, a light specialist, colour and trim specialist and several other contributors. The team was overseen by a project coordinator together with Marc Lichte as Head of Design.

The designers received a lot of freedom in shaping the Audi Prologue Concept, only a few basics things were set. One of these things was that it had to be based on the A8 platform, albeit with a shortened wheelbase by 60 mm. Also the desired interior dimensions were more or less a given but everything else was up to the designers to shape.

The ultimate goal for the Audi Prologue Concept was to design a timeless, simplistic and progressive car that would set the tone for the future Audi models. A few things were particularly important to Marc Lichte in shaping the design. This included emphasizing the Audi Quattro drivetrain by lowering the shoulder line of the car, giving the car a more dynamic stance. Additionally a lower, more dynamic, front and a well proportioned roof line were also an important part of the design.

Lights play an ever growing role in defining a car’s character and design impact. In my opinion LED (daytime running) lights offer the greatest change and opportunities in car design of the last few years. The Audi Prologue Concept uses Audi’s Laserlight first introduced on the Audi R8 LMX. The system has been further developed to include even a matrix inside the big beam spots to blend out any oncoming traffic.

Laserlight offers incredible drawing distances to light out elements for the driver to see. On the being-seen side OLED technology is ideal and in the future you might see both combined on next generation Audis as they are the perfect combo. From a design perspective the slightly deeper position of the front lights give the Audi Prologue its dynamic stance in the front. And the layered LED rear lights really add a wow-effect to the rear of the Prologue.

Personally, one of the best looking Audis of all time is the S8 D2 facelift model that was built from 1999 to 2002. Even today its timeless design makes it look like a modern car. From my perspective there is one thing on the Prologue today that I don’t really like. That is the way the two hard lines towards the rear of the car look. It looks a bit like a piece of paper that was folded twice and especially exposed in the bright Californian sun it dominates the side too much. Instead I would prefer a smoother curve on the top to replace the sharp Quattro line in both the front and the back.

The Interior

The interior designers of the Audi Prologue Concept could let their imagination run wild. And they did! It lead to some interesting new innovations including a 3D Cockpit and the first bendable OLED display in a car. We will tell you more on both in detail below. Audi opted for a four seat configuration finished in high quality light colored leather. The front seats are very thin and cut from one piece of aluminum. Their shapes offers plenty of support and fits even tall people nicely. We also tried the back seats, which offer a lot of head space thanks to the deep bucket seat design.

The centre console features a automatic gear selector made from one piece of aluminium that also serves as a hand rest to use the OLED infotainment screen. Inside the centre console is a compartment that can store, charge and connect two Smartphones. The dashboard looks very simple and elegant but hides an almost 1 meter long by 9 cm high 4K touch display that is separated in a driver and passenger section. This display concept builds on the idea of Gran Turismo cars used for road trips.

The Audi team used a particular road trip from San Francisco to Los Angeles as example. The display on the passenger side can plot the entire route and show interesting stops and detours that can be selected. Once selected, the passenger can submit it to the driver for review. The driver can then accept or decline the alternate destination or route. When accepted it automatically updates the navigation for the chosen route. The same display can be used to select music and build an entertainment playlist.

Using nearly the entire width of the dashboard, the 4K display looks like a very clean glossy piano black panel when not in use. The centre part of the display closer to the driver jumps out of the dash and displays entertainment info like music track and album covers. Right underneath it are little holes that look like a speaker but are in fact air vents. The steering wheel is a very slick version of current Audi multi-functional steering wheels.

The interior is very bright and feels spacious – not only thanks to the light materials used but also thanks to the frameless windows that stretch the entire length of the cabin and can be opened fully.

The Innovations

As we mentioned previously the interior features the first bendable OLED display in a car. The display lies flat behind the gear lever when you get in the car. As soon as you start the engine it veers up and shows climate control and infotainment elements. It is full touch display and when using it you can use the aluminium gear lever as a palm rest. The system can be setup in such a way that the screen bends up as much or as little to exactly fit to the length of your fingers. The display allows for handwriting commands too!

Certainly the coolest feature inside the Audi Prologue Concept is the 3D Cockpit! Located directly behind the steering wheel, the 3D Cockpit replaces the analogue instruments and uses a multi-layered display that truly looks like a 3D screen. It is a bit like a peepshow in a shoe box you used to make as a kid. The black tunnel features two-transparent and one regular mirror that show information and images from two Virtual Cockpit Displays (used in the Audi TT’s Virtual Cockpit) mounted to the top of the tunnel.

The 3D Cockpit designed by Jacques Helot is both useful and cool at the same time. The different layers can be used to prioritize information and show elements with a lower relevance – per example navigation instructions to leave the highway in 50 kilometers – further away and more important elements like your current speed or an incoming call to the first layer. In the Prologue Concept the first screen showed essential information like RPM, speed etc prominently and a image of the car further away. Although the use of two screens and tunnel will make this system more expensive than the Audi Virtual Cockpit and less likely to reach production, we truly hope Audi will take it to the next level!

The Drive

It is not every day we get to drive a concept car that was literally driven fresh off the motor show floor where it celebrated its world premiere. Even less common is it to drive a car without registration or insurance, carrying a multi-million Euro price tag, on public streets. Yet that is exactly what I would be doing.

Outside the SLS Hotel in Beverly Hills I was greeted by a team of Audi designers, engineers and support. The project engineer that overlooked the build would join me in the car and we would be escorted by a team of photographers and the Beverly Hills police. Due to the unique nature of the car – there is only one Prologue after all – I had to wear some funny pants to protect the interior of the car.

With the funny pants on I got in behind the wheel and waited for the GO signal via the walky-talkie. As soon as I received the green light I put my foot on the brake and hit the start/stop button discreetly located in the centre console. With a loud roar the 4.0 V8 TFSI engine came to life, more reminiscent of a classic American V8 than any other Audi we know. I engage Drive using the large and solid gear lever in the centre console and off we go.

Since the Prologue is all about design and technology, the engine is of secondary importance in this concept. For those that really must know though, the Audi Prologue Concept has a 4.0 TFSI V8 engine borrowed from the Audi S8. It produces 605 hp and a whopping 750 Nm of torque. ZF supplied the 8-speed gearbox and 0-100 km/h can be done in 3.7 seconds. Initially I was surprised to see a V8 in the Prologue Concept and not some fancy hybrid drivetrain, but Audi has a surprise there. The Prologue Concept has a 48 Volt electric system on board which allows electricity regeneration through braking for example. This makes the Audi Prologue Concept a mild-hybrid and opens the door for other applications that require 48V like an electric turbo.

Additional features include adaptive air suspension and rear-wheel steering which aids cornering capabilities and reduces the turning circle. During our drive with the Prologue around Beverly Hills it was hard to test the car’s performance potential but going by our recent experience with the latest Audi S8 I think we have little to worry about. The Prologue weighs less, has a shorter wheelbase, 20 in brake discs and has additional tech to provide a more dynamic ride.

The first part of our journey led through some small streets in the Eastern part of Beverly Hills. From here we turned right on to Wilshire Boulevard, home to some of the most exotic car dealerships in Los Angeles and a good place to show off on a Saturday afternoon. At the first traffic light we had a small opportunity to put the accelerator down (a little) and as we sped away from the lights the raw V8 sound echoed between the buildings. It felt surreal driving through Beverly Hills on a busy Saturday with a police escort front and back in a car so unique no money in the world can buy it.

But things were getting even crazier when we approached the famous Rodeo Drive shopping street. In front of the Beverly Wilshire hotel, not one, but two Bugatti Veyrons were parked as a third one drove by. Clearly this is the epicentre of hypercars in the entire Los Angeles area. People here are so supercar-spoiled that they won’t even blink when a bright orange Aventador drives by. So I was very excited to see how the crowds would respond to the Audi Prologue Concept.

Driving up Rodeo Drive in a one-off concept car certainly did trigger a lot of enthusiasm and great responses. Although the police escort and camera team probably did help get some more attention. In the middle of Rodeo Drive we stopped for a small photo op. And it didn’t take long until crowds gathered on the sidewalk and we gridlocked the traffic for several blocks. Normally not advisable but this time with the police on our side there there was little to worry about!

From Rodeo Drive we continued North towards the famous Beverly Hills Hotel and the famous palm tree-lined streets of suburban Beverly Hills. Here the police support proved their value again as they closed a road for us to take some more photos of the Audi Prologue Concept. With the sun slowly going down and the colours of fall in the background, the Prologue truly looked stunning.

The Audi Prologue Concept is finished in a special grey / silver colour that uses a light-dark flip. Which means that depending from which angle you look the car looks lighter or darker. Exterior designer Parys Cybulski also suggested a slightly darker grey with a slight gold / copper touch would work particularly well on the car.

We make a few more laps with the Audi Prologue Concept before our time is up and we head back to the SLS Hotel. The Prologue is slightly (18mm) wider than the current Audi A8, this extra width used to give the Prologue wider shoulders and a more dynamic stance. This extra width is hardly felt on the wide American boulevards but for European standards it is certainly a large car and could become a competitor for the likes of the Mercedes-Benz S-Class Coupe and Bentley Continental GT.

The Future

The Audi Prologue Concept clearly hints at a luxury two-door Audi A9 Coupe. As it is at the moment, no decision has been made to take this car into production. And even if a decision would be taken today it will take about 3 years to turn the concept we have driven today into a production car. As GTspirit we would love Audi to take this Prologue into production as a two-door coupe as we really like to see another proper two-door GT car on the market.

But the Audi Prologue Concept is more than just a teaser of what a possible A9 Coupe could look like, it is a design example for the future Audi line-up including the A4, A6 and A8. I think most people will agree that the current line-up is very similar in terms of design and even for a practised eye it is hard to distinguish the current A4, A6 and A8. This raised the question how committed the Audi design team is to changing this in the future. After spending several hours with members of the design team in LA I have to conclude that they are very aware of it and focus on diversifying the future designs without losing the Audi signature. LED light technology can play a key role in giving the various future Audi models their own identity.

The Audi Prologue Concept is the first Audi design brought to life under Marc Lichte’s supervision. The first complete production car that will carry his signature and design cues from the Audi Prologue Concept will be the next generation Audi A8. Audi already revealed that the low long nose and more dynamic stance is something that we will certainly see on the next generation A8. With the development of a new car taking several years, the designs of the upcoming new Audi Q7 and new Audi A4 due in 2015 had already been finalized and will not carry any elements from the Prologue.

From the innovations and technologies found on the Audi Prologue Concept it is pretty much a given that the 48 Volt Electric system will be implemented in (nearly) every larger model in the coming years. We would love to see the 3D Cockpit make it into production in Audi A9 Coupe or any other Audi for that matter. We love the clean interior design and the bright spacious feel inside. The combination of four seats plus sufficient luggage space is great for a luxury grand tourer.

The use of an all-touch screen interior is a major jump and it takes a lot of getting used to. From a safety perspective we prefer some elements like climate control temperature, audio volume and map zoom to be adjustable via a turning knob which we can find blind without taking our eyes off the road. The flexible OLED display is a nice gimmick but in this form not a must-have for us, it is also located a bit far down making it easy to reach but harder to see.

One of the issues we find with the infotainment and ergonomics in existing Audi models is the inconsistency in user experience between individual models. A more consistent setup across the line-up like BMW has with the iDrive system would improve the brand- and user experience.

Conclusion

Our first drive with the Audi Prologue Concept gave a very interesting look inside Audi’s kitchen. The new design impressed with the many three-dimensional elements around the outside and a very clean interior. The dynamic stance and lower shoulders gives the Audi Prologue Concept its very own character and the use of cutting-edge light technology and light design enhances the looks even further.

We hope the future Audi designs provide a more differentiated look on the outside and more consistent experience on the inside. Modern tech like 48V mild-hybrid and cool gadgets like the 3D cockpit are certainly things that we look forward to see and experience in future Audi models!

http://www.gtspirit.com/2014/12/01/exclusive-audi-prologue-concept-review/

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^ The rear lights are 'open', I hadn't even noticed that. Very nice indeed. Wonderful looking German piece of kit.
A car wash is going to have a difficult time cleaning all those new age cars with 3D designs on the exterior ;)

Also this:

The dashboard looks very simple and elegant but hides an almost 1 meter long by 9 cm high 4K touch display that is separated in a driver and passenger section. This display concept builds on the idea of Gran Turismo cars used for road trips.

Holy crap!
 
Maybe a cabrio thread will have to be created!
Audi Prologue Cabriolet previews a future A8-based convertible
By Septerra

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Could actually happen

The Audi Prologue Concept has been transformed into an appealing convertible by digital artist X-Tomi.

What we’ve got here is a 5.1-meter long and 1.95-meter wide convertible model riding on massive 22-inch wheels. Compared to the Prologue concept, revealed in Los Angeles last month, the virtual vehicle features different side mirrors and more extravagant red interior.

We already know the next generation Audi A8 will be heavily influenced by the Prologue concept and rumors of a flagship coupe model on the same platform have been circulating the web for some months. There is still nothing official, but it is not hard to imagine the German company would like to rival the Mercedes-Benz S-Class Coupe. Further down the line, there could be a convertible version to take on the S-Class Convertible, already confirmed for production and a launch in late 2015.

Source: X-Tomi Design
 
If I were designing the next a8 it would like this. I would wave it to be a bit more controversial while not straying too far away from the themes shown in the prologue concept. one thing that I believe audi feels they have to do is make every grille reach all the way to the bottom of the car. As shown here, they don't and it can still look good and move design forward.
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Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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