Audi Design Grand Piano: Inspired by Jazz

[Bartek S.]

[FONT=Verdana, Arial, Helvetica, sans-serif]• Bösendorfer: resounding name, perfect sound[/FONT]
[FONT=Verdana, Arial, Helvetica, sans-serif]• Concert grand piano enriches Audi’s cultural commitment[/FONT]

Jazz and Audi simply belong together. Jazz captivates large audiences: since 2001, more than 37,000 people have attended some 270 jazz concerts at the Audi Forum Ingolstadt. The Ray Brown Trio, Paul Kuhn and Freddy Hubbard are just a few of the performers that have appeared there. As a further sign of its close links with jazz, Audi decided to create its own concert grand piano at its concept design studio in Munich. The Audi Design grand piano is built by the celebrated Bösendorfer company of Vienna.

“A large number of jazz pianists favour the Bösendorfer sound. Our grand pianos produce a wide variety of timbres and have a broad range of dynamic elements. The firm, singing sound and warmth of tone are specific Bösendorfer features that suit jazz pianists extremely well,” says Ferdinand Bräu, Bösendorfer’s Technical Director. “Oscar Peterson, one of the greatest jazz musicians of all time, chose to play exclusively on Bösendorfer grand pianos. He once said that only with these instruments could he truly reproduce his music and fully express his feelings.”

In the words of Rupert Stadler, Chairman of the Board of Management of AUDI AG: “This unique concert grand piano perfectly embodies the Audi design philosophy and our dedication to high quality. It enriches our cultural commitment in a very special way.”

Via:fourtitude

 

[modena_360stradale]

Bösendorfers already cost over $130,000. Why pay for an ugly Audi-inspired one when you can buy a real one instead?

 

[NarutoRamen]

It's a nice and clean design but what's the point? If I wanted something designed by AUDI (or any other car manufacturer) I'd buy their car, not something that most kids end up designing in their first semester in art school.

 

[Deleted member 25]

Maybe to create some buzz like Designworks and porsche design do ?

 

[Centurion]

I would love to play on it but I'd say Porsche Design's pianos look better.

 

[LaArtist]

Hot one..can someone post porsches..?

 

[ree]

Hot one..can someone post porsches..?

Of course I can!!

The initial aim of the design development for this grand piano was to create a modern interpretation of a classic theme, a symbiosis of traditional and contemporary. A puristic but elegant feel is achieved by the surface-flush integration of all the moving parts. The same applies to the – non-moving – legs, which are made of cast aluminium. The special light construction means that the large cover is only supported by a hidden gas spring.

edit: and a different one:

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[LaArtist]

Ok the audi one looks better imo

 

[NarutoRamen]

Ok the audi one looks better imo

For reals, though.