All kind of sales Audi / BMW / Mercedes

[chonkoa]

The designs from BMW have been underwhelming of lately.
Sales are reflecting consumer perception.

 

[HUTSUTAo]

The designs from BMW have been underwhelming of lately.
Sales are reflecting consumer perception.

It's not fair to say that for the 3 and 5 series as they are at a different stage of product life cycle as compared to the c and e class.

However sales statistics does seem to suggest that the new 7 series is struggling .

 

[WAND]

Mercedes is KILLING it.

M

Especially AMG divison :


ATLANTA, Aug. 2, 2016 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported record July sales of 28,523 vehicles, increasing 3.6% from the 27,526 vehicles sold during the same month last year. Mercedes-Benz Vans also reported best-ever July sales with 3,272 units, and smart reported 493 units, up 11.8%, bringing MBUSA grand total to 32,288 vehicles for the month, up 7.2% from last year.

"We are continuing to see strong momentum build into the third quarter, fueled by the recent launch of three of our dream cars," said Dietmar Exler, president and CEO of MBUSA. "The S-Class Cabriolet, SL and SLC Roadsters, teamed with strong momentum for the all-new E-Class helped us set a new record for July."

Mercedes-Benz volume leaders in July included the C-Class, E-Class (including the CLS) and GLE model lines. The C-Class took the lead at 6,304, followed by the E-Class at 5,225. The GLE, rounded out the top three with 4,412 units sold.

Mercedes-AMG high-performance models sold 1,565 units in July, up 68.1% from last year (931), with a total of 12,510 units sold year-to-date (up 79.3%).

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 10,517 vehicles in July, an increase of 8.8% from last year (9,669). On a year-to-date basis, MBCPO sold 70,863 vehicles, an increase of 3.4%.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT S.

 

[tomazino]

Mercedes benz monthly sales figures are at least not correct.
Last month they said that MB sold 20.000 more cars in 1st half of the year than BMW. And, now calculate for yourself:
Daimler interim report for q1 ( I guess that this interim reports are the most accurate data)

and for q2:

and BMW for first half of the year:

 

[Merc1]

What are you talking about?

M

 

[tomazino]

What are you talking about?

M

Me? Nothing....Just pictures and numbers....

 

[CrunchSlaughtered]

It looks like BMW is still in the lead after all, when not considering the MB vans, which they include in their sells numbers from his year. MB Q1: 497 - 35 Smart cars=462, Q2:547-40 Smart cars=507, Q1+Q2=969, while BMW is 986.

 

[mini_cooper4]

The last 4 posts are Gold...
*cough* primary school *cough*

 

[EnI]

It looks like BMW is still in the lead after all, when not considering the MB vans, which they include in their sells numbers from his year. MB Q1: 497 - 35 Smart cars=462, Q2:547-40 Smart cars=507, Q1+Q2=969, while BMW is 986.

Exactly.

When presenting monthly MB Cars sales reports Daimler AG includes MB V-class van sales to the "Mercedes Benz Cars" division, but in the interim quarterly reports V-class sales are a part of "Mercedes Benz Vans" division - as it should be since the financial reports are presented for each Daimler division separately. And V-class contributes sales & revenue to the Vans and not Cars division within Daimler!

Go figure!

Therefore - due to V-class van sales included - in monthly sales reports Jan-Jun 2016 MB brand sales figures show 1.006,619 MB-branded vehicles sold (vs 986.557 BMW-branded vehicles), while interim Q1+Q2 reports show a sales figure of 462k (Q1) + 507k (Q2) = 969k MB-branded vehicles sold in Jan-Jun 2016 period.

So, when V-class sales are excluded from monthly (and YTD) MB sales figures - which they should be since from the Daimler accounting point V-class is a part of MB Vans division within Daimler AG, and it contributes to that division revenues & total sales, not to the MB Cars division!!!! - the sales battle between BMW and MB worldwide stands @ BMW: 986k vs MB: 969k in the Jan-Jun 2016 period. So, BMW is still leading, for 17k units!

Why MB is using that dirty trick in (monthly) sales reports is beyond me. Some sort of "creative (ac)counting" by Daimler: presenting V-class sometimes as part of MB Cars division sales, sometimes as part of MB Vans division sales ... depends on report type. Since monthly sales reports differ from interim reports in that exactly point.

Weird, very weird. Such a cheap & dirty trick by Daimler.

 

[tomazino]

Exactly.

When presenting monthly MB Cars sales reports Daimler AG includes MB V-class van sales to the "Mercedes Benz Cars" division, but in the interim quarterly reports V-class sales are a part of "Mercedes Benz Vans" division - as it should be since the financial reports are presented for each Daimler division separately. And V-class contributes sales & revenue to the Vans and not Cars division within Daimler!

Go figure!

Therefore - due to V-class van sales included - in monthly sales reports Jan-Jun 2016 MB brand sales figures show 1.006,619 MB-branded vehicles sold (vs 986.557 BMW-branded vehicles), while interim Q1+Q2 reports show a sales figure of 462k (Q1) + 507k (Q2) = 969k MB-branded vehicles sold in Jan-Jun 2016 period.

So, when V-class sales are excluded from monthly (and YTD) MB sales figures - which they should be since from the Daimler accounting point V-class is a part of MB Vans division within Daimler AG, and it contributes to that division revenues & total sales, not to the MB Cars division!!!! - the sales battle between BMW and MB worldwide stands @ BMW: 986k vs MB: 969k in the Jan-Jun 2016 period. So, BMW is still leading, for 17k units!

Why MB is using that dirty trick in (monthly) sales reports is beyond me. Some sort of "creative (ac)counting" by Daimler: presenting V-class sometimes as part of MB Cars division sales, sometimes as part of MB Vans division sales ... depends on report type. Since monthly sales reports differ from interim reports in that exactly point.

Weird, very weird. Such a cheap & dirty trick by Daimler.

And here's the evidence:

 

[klier]

Hahaha, MB includes the V class and Viano in it's car sales???

Desperate much???

The designs from BMW have been underwhelming of lately.
Sales are reflecting consumer perception.

In what alternate universerse?? Please tell us!

 

[LaArtist]

The designs from BMW have been underwhelming of lately.
Sales are reflecting consumer perception.

He speaks the truth

 

[klier]

He speaks the truth

In your twisted little world, sure.

But in real life, sales have never been better.

 

[Matski]

Sales are reflecting consumer perception.

Okay then, this what sales have been doing for the last 55 years.... So are you saying that customer perception is at an all time high, and still gathering pace at a faster rate than at other more 'popular' periods of the company's history?

 

[Rolf]

Maybe he means the truth with his opinion on the styling on a lot of new BMW models been underwhelming.

 

[klier]

Maybe he means the truth with his opinion on the styling on a lot of new BMW models been underwhelming.

We don't care about opinions regarding design here in this thread. This thread is about hard data and BMW sells more than ever before. So what he said is absolute nonsense.

 

[LaArtist]

We don't care about opinions regarding design here in this thread. This thread is about hard data and BMW sells more than ever before. So what he said is absolute nonsense.

Mostly all german brands sell more each year than the year Before..what are you trying to say?

 

[klier]

Mostly all german brands sell more each year than the year Before..what are you trying to say?

Read it again, it's not that hard to understand.

But I'll make it more easy: if sales are reflecting customer perception, the designs are not underwhelming.
I know this might be a bridge too far for you, but think about it.

Also, tell me if you need more markup code to make it easier for ya!

 

[LaArtist]

Read it again, it's not that hard to understand.

But I'll make it more easy: if sales are reflecting customer perception, the designs are not underwhelming.
I know this might be a bridge too far for you, but think about it.

Also, tell me if you need more markup code to make it easier for ya!

You are so agressive.. come here give me a hug.

Let me try to understand. You say as the sale increase each year it is impossible that the customers feel the designs are bad?
Ok but sales increase EVERY YEAR for EVERY german brand, does that then mean that their designs are stellar to?
What slicknick was trying to say ( i Think) is that the increase in sales (%) is lower at BMW than Mercedes for example ( this is why MB has caught up now) Look at the last few years, both of them have an INCREASE ofcourse, but MBs is larger.

You are trying to say that there has to be a minus number on the sales compared to previous year to say what slicknick is saying, i say that the lower precentage even if its a PLUS number can be related to how the consumer feels about the Product ( and a part of that Product is design, cause you can't fault a BMW on much else than design..it runs well Amazing drivetrains, descent quality and great brand image).

Do you understand what we are trying to say?

Simply put the numbers DO NOT HAVE TO BE BLACK (negative) to sense that there is a problem in Product perception, the lower INCREASE can still indicate that.

 

[Mick Briesgau]

Are BMW 2er AT and GT not just as much Van's as the MB V-Klasse (very luxury Van) is?