Hot! All kind of sales Audi / BMW / Mercedes

[nikola1984]

@Enl

But in 2016 all 3 brands are coming with major locally produced product overhauls: BMW X1, MB E-class & GLC, and Audi A4. So those sales were missed in (late) 2015, when old Mks went out of production.[/QUOTE]
MB + glc

 

[Merc1]

Don't bother with him.



Lets hope so.
BMW has all my life been behind MB in sales while making much better cars ( ). Time to return to that status, if only not to hear Merc1 crying anymore.

For one no one has been crying about anything, secondly I don't know why anyone would bother with you either.

M

 

[SCOTT27]

@Mr. Mercedes

Most of the Chinese sales are domestically produced products by MB, Audi & BMW. And when it comes to those sales they are limited with production capacities each brand has in China. Not sure but at least in 2015 MB had the smallest capacities among all three. BMW was second, and Audi was first. Sure every brand has plan to expand the production capacities but some does it faster than others. I have no detailed info what's going to happen in that particular field in 2016.

But in 2016 all 3 brands are coming with major locally produced product overhauls: BMW X1, MB E-class & GLC, and Audi A4. So those sales were missed in (late) 2015, when old Mks went out of production.

BMW will also introduce the "locally" produced 2er Sedan.
So that will be big for China.

 

[Rolf]

Mercedes Benz sold more cars outside of China than Audi and BMW, they were 90000 behind BMW and a massive 130000 behind Audi in China so if there growth rate continues at a good rate in China still in 2016 (which may be the case with the introduction of the new E-class there) they should overtake BMW to take number 1 spot end of 2016. But its very close to call so lets wait and see.

 

[Merc1]

Mercedes Benz sold more cars outside of China than Audi and BMW, they were 90000 behind BMW and a massive 130000 behind Audi in China so if there growth rate continues at a good rate in China still in 2016 (which may be the case with the introduction of the new E-class there) they should overtake BMW to take number 1 spot end of 2016. But its very close to call so lets wait and see.

Exactly, but according to BMW BS Propoganda INC it isn't possible so "don't expect it".

M

 

[HUTSUTAo]

Mercedes Benz sold more cars outside of China than Audi and BMW, they were 90000 behind BMW and a massive 130000 behind Audi in China so if there growth rate continues at a good rate in China still in 2016 (which may be the case with the introduction of the new E-class there) they should overtake BMW to take number 1 spot end of 2016. But its very close to call so lets wait and see.

Yes true, Mercedes will surpass BMW if China numbers are excluded. However it is just a marginal win, not a landslide win which is required in order for Mercedes to be the clear market leader it wants to be again.

For that to happen, the SUV series of GLE and GLS have to be leapfrog over the current versions, like what they did to the E class. The current GLE and GLS are merely facelifted versions of the not so good older Mercedes tech refreshed with newer headlights and bumpers to appear modern and in line with the current Mercedes theme.b
The GLS in particular, will need alot of work in order to be worthy of the s class of SUV title. Unfortunately Mercedes can't just introduce a new model tomorrow or next month, it will take a long time (between 2.5 years to 3) for the next gen GLS to be out in the market.
Only when the SUV lineup of Mercedes is as strong as its core C,E,S saloon lineup then Mercedes will be the market leader.

2020 is just about right

 

[EnI]

It's not all about strong core models ... It's also about introduction of new ones too, especially the niche ones.

So, what is coming in the next few years (already announced completely new models):

Audi: Q1, Q6 e-tron, Q8
BMW: X2, 1er Sedan (Chinese market exclusive), X7
MB: GLC Coupe, C-class cabrio

Also mind that Audi sells B-segment cars under Audi brand (A1 family, upcoming Q1), while BMW sells them under MINI brand; and so does the MB for the A-segment cars: selling them under smart brand. So, from this perspective Audi has an advantage, since BMW & MB will use sisters brands (Mini & smart) for the A & B segment cars, and not the core brands.

The possible B segment car projects by BMW & MB are still in the drawer: the BMW City hatch, the BMW UrbanCross crossover, the MB G-code concept based crossover.

 

[Matski]

Any chance BMW will have the 2-er sedan (F52?) launched and on sale in 2016. That's got to be a volume model when it comes to the Chinese market.

 

[klier]

Brussels, 21 January 2016

Ahead of its 25th Anniversary Reception in Brussels this evening, the European Automobile Manufacturers’ Association (ACEA) shared its market expectations and some of its key policy recommendations for 2016.

In 2015, EU passenger car sales grew by 9.3% compared to 2014, bringing the total number of cars sold to 13.7 million units. “But after several rocky years since the 2008 financial crisis, the European car market is moving in the right direction again,” explained ACEA President Dieter Zetsche. “This is great progress, but we are still well below the 2007 pre-crisis level of 15.5 million cars.” The picture is very similar for production numbers, with EU passenger car output up 6.2% in 2015 compared to 2014. In total, around 15.9 million cars were produced last year - still down from almost 17 million in 2007.

“For 2016 we anticipate a much more modest sales increase for both passenger cars and commercial vehicles,” stated Zetsche. “We expect car sales to go up by around 2%, reaching roughly 14 million units.”

Calling for support to tap into greater market opportunities for Europe’s auto manufacturers and suppliers, Zetsche stated: “We need political partners that continue to stand by the principles of free trade. The auto industry – like virtually every other European industry – can best thrive in an environment without trade barriers.”

Dr Zetsche also reiterated the industry’s commitment to contribute constructively to an updated laboratory test for measuring pollutant and CO2 emissions (WLTP), as well as an additional test to measure pollutant emissions under real driving conditions (RDE). Zetsche: “There is no doubt; we need new test cycles in Europe. However, important regulations on CO2, emissions and test cycles continue to be drafted separately – disregarding important interconnections. One fairly small step to better regulation would simply be to harmonise introduction dates to a reasonable extent.”

 

[Soup]

 

[Merc1]

BMW drops to third place in luxury sales race during January

Global deliveries of BMW's namesake brand rose 7.5 percent to 133,883 cars last month, lagging behind Mercedes's 20 percent leap to 150,814.

Audi had the slowest growth of the world's three biggest premium brands, with sales rising rising 4 percent but the brand still outsold BMW with 143,150 sales.

http://europe.autonews.com/article/...ird-place-in-luxury-sales-race-during-january


M

 

[HUTSUTAo]

BMW drops to third place in luxury sales race during January



http://europe.autonews.com/article/...ird-place-in-luxury-sales-race-during-january

M

The new E class effect haven't been reflected in Mercedes sales

 

[Amat46]

come on Mercedes! do it this year

 

[HUTSUTAo]

Sales of BMW’s flagship 7-Series, in showrooms since October, reached 3,392 vehicles last month, less than half the 8,473 deliveries for the competing S-Class. The Mercedes sedan has been on the market in its current iteration for about three years, though the sales figures include the newer coupe and ultra-luxury Maybach versions as well.

 

[Mr. Mercedes]

Mercedes China performance is admirable. A 52% gain is incredible.

 

[tristatez28lt1]

Mercedes China performance is admirable. A 52% gain is incredible.

The problem with stating growth only as % is that if you sell 40 cars one year and then 80 the next you have an incredible growth rate but still shitty sales

 

[HUTSUTAo]

Mercedes China performance is admirable. A 52% gain is incredible.

The new e class will be a big boost to the China market

 

[Mr. Mercedes]

The problem with stating growth only as % is that if you sell 40 cars one year and then 80 the next you have an incredible growth rate but still shitty sales

I know. But in real terms this 50% increase has allowed them to catch up to BMW. Considering where the real numbers fell 24 months ago, that is a mighty achievement.

 

[EnI]

I've just got an info on internal BMW Sales dept. initial worldwide sales projections for BMW branded vehicles (in premium automotive brand segment): indicating a very significant probability of losing #1 spot to MB brand. There's even a quite significant probability of losing #2 spot to Audi. In US market particularly #1 spot will be lost to either Lexus (greater probability), or MB (slightly lesser probability). #3 spot for BMW brand is projected in US for 2016.

So, it is (now even internally) expected for BMW to be dethroned in 2016 - on it's 100th anniversary / birthday. It is expected "the defeat" to be officially announced in May @ Annual General Meeting. At that time it will be also better known would it be #2 or #3 spot for BMW in 2016.

Reason: quickly aging mass-volume products i.e. 1er, 3er, 5er & X3. BMW also decided not to boost sales of those models with heavy discounts but rather focus on profit margin instead - especially due to persistently slowing-down Chinese market which usually generated extremely high profit margins.

The end of an era. Sadly.

Mr. Krueger & Co. will now have a task to focus on increasing profit margins (instead on bare sales increase), reinvigorating the "new era" brand image (more focus on IT, less on mechanics), further digitization of the vehicles, and the expansion / upgrade of EVs & PHEV. There will also be much less brand new models launched than in previous years. Coming till 2020: X2, X7, 1er Sedan, i5.

Also: till May a final decision will be made on next gen 1er 3-door, i8 Roadster version, and the brand-new 8er/9er.

 

[Mr. Mercedes]

The writing has been on the wall for some time now.

If it does happen I wouldn't look at it as a defeat of BMW by MB. It really is just a return to what is the the natural order of things after MB was dethroned for a decade following the turmoil and total disaster that Schrempp was.

As long as BMW keeps on producing some class leading and desirable vehicles that remain true to their core values, with a good dose of profitability thrown in, I'll be happy. It's just a shame they have chased volume so relentlessly and have produced an unnaturally high number of vehicles that are not true to the core brand values.