Hot! All kind of sales Audi / BMW / Mercedes

[SCOTT27]

Yes some of the decisions have been made.
Interesting when you point out the breakdown for individual sales in the USA one thing is apparent across all three and is the typical expected response from the US Market. The SUV is king.
All SUV sales are higher than standard models. Therefore there will be more,a lot more.

 

[Soup]

 

[Matski]

^ Those surveys look interesting... translated the titles (top left to bottom right) with the top three results

*apologies for any bad translation!

The one that hurts me the most... BMW trailing behind Mercedes and Audi in the Motorsport category.

 

[Soup]

https://media.daimler.com/dcmedia/0-921-1655029-1-1895756-1-0-0-0-0-0-0-0-0-1-0-0-0-0-0.html

https://www.automotiveworld.com/new...-highest-monthly-unit-sales-companys-history/

Mercedes-Benz achieves highest monthly unit sales in the company’s history

Mercedes-Benz delivered 198,921 cars to customers in March, more than ever before in one month (+8.4%). Unit sales in the first quarter reached a new high of 483,487 vehicles (+12.6%). New records were set in Europe and the Asia-Pacific region last month. Mercedes-Benz was the premium market leader in Japan, Canada, Australia, Taiwan and Portugal in March. The smart brand also reached a new high for unit sales last month.

Mercedes-Benz increased its unit sales in March by 8.4% to 198,921 vehicles. More cars were handed over to customers than ever before in one month. The Stuttgart based company with the three-pointed star also achieved the best first quarter in its history with total sales of 483,487 units (+12.6%).

Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales: “Mercedes-Benz posted the strongest unit sales in the company’s history in March. And we remain on track. We have just presented two new vehicles without predecessors: the C-Class Cabriolet and the GLC Coupé.”

Mercedes-Benz unit sales by region and market

Sales in Europe totalled 97,748 units in March (+9.8%), of which 28,316 vehicles were delivered to customers in Germany (+4.4%). In the first quarter, Mercedes-Benz achieved double-digit growth in Great Britain, Italy, Spain, Belgium, Austria, Sweden and Portugal. Mercedes-Benz was the market leader among the premium manufacturers in Portugal in March.

In the Asia-Pacific region, 63,888 customers took delivery of their car with the three-pointed star in March. Unit sales thus increased by 17.9% compared with the prior-year month. In China, 38,133 units were sold in the third month of the year, an increase of 26.6%. New records were achieved for unit sales in March and in the first quarter in China, South Korea, Australia and Taiwan. In Japan, Australia and Taiwan, Mercedes-Benz maintained its market leadership among the premium manufacturers in March.

Mercedes-Benz sales in the NAFTA region totalled 32,856 units in March. In the USA, the Stuttgart based company with the three-pointed star handed over 28,164 vehicles to customers. In Canada and Mexico, Mercedes-Benz achieved new records for unit sales last month. Mercedes-Benz maintained its position as the market leased among the premium manufacturers in March.

Mercedes-Benz unit sales by model

Mercedes-Benz achieved growth in unit sales of 21.9% for its compact cars compared with the prior-year month: in March, 66,930 customers took delivery of their new A- or B-Class, CLA, CLA Shooting Brake or GLA, a new record. More than 150,000 compact cars were sold in the first quarter (+25.8%). At the New York International Auto Show, the CLA Facelift was presented for the first time.

Unit sales of C-Class Saloon and Estate surpassed 40,000 units in March. The C-Class segment is being strengthened with the new C-Class Cabriolet. It debuted at the Geneva Motor Show and is the new entry model into the cabriolet world of Mercedes-Benz.

Demand for the E-Class Saloon and Estate remained high shortly before the model change. In March, the E-Class Saloon and Estate were among the best-selling models of Mercedes-Benz. The new E-Class Saloon will be in the dealerships’ showrooms as of April 9.

The S-Class maintained its position as the world’s best-selling luxury saloon also in the first quarter of this year.

The SUVs continue to contribute to the growth of Mercedes-Benz. In March, 62,595 customers worldwide received their new SUV (+44.4%), more than ever before. Growth in March was particularly strong in China, the USA, Germany and Great Britain. The SUV family will be expanded with the new GLC Coupé, which recently had its world premiere at the New York International Auto Show.

smart

Unit sales of the smart fortwo and the smart forfour reached to a total of 16,114 cars in March, an increase of 34.5%. That was more of the city car than had ever been sold before in the month of March. Demand was especially strong in Italy and Great Britain; unit sales nearly doubled in both countries. The new smart convertible became available from dealerships on time for the start of spring.

Overview of sales by Mercedes-Benz Cars

 

[Matski]

BMW Group achieves best sales month ever
12.04.2016 Press Release

+++ BMW delivers over 200,000 vehicles for first time in single month

+++ MINI achieves all-time record monthly sales

+++ BMW Group sales grow 3.5% in March to total 240,659

+++ Year-to-date sales total 557,605, up 5.9%

+++ First three months’ sales in Europe up 9.5%; Asia +10.0%

+++ BMW Motorrad sales achieve new monthly record

Munich. March 2016 saw the BMW Group sell more vehicles than in any other single month in the company’s 100 year history. A total of 240,659 BMW, MINI and Rolls-Royce vehicles were handed over to customers around the world, an increase of 3.5% on the same month last year. In the first three months of the year, sales increased 5.9%, totalling 557,605 vehicles.

“March 2016 has been the best single month ever for BMW Group sales and I’m delighted to see that our innovative product range is enabling us to achieve ongoing, sustainable and profitable growth,” said Dr Ian Robertson, member of the Board of Management of BMW AG responsible for sales and marketing BMW. “Globally, I am confident that we will see this positive trend continue through the year,” he added.

For the first time ever, sales of BMW brand vehicles topped the 200,000 mark in a single month. A total of 201,352 BMWs were handed over to customers in March, an increase of 2.9% on the very high sales of the same month last year. The brand also achieved record sales for the first three months of the year, with a total of 478,743 vehicles delivered (+6.0%). The growth in sales is spread throughout the brand’s model range. For example, in the first three months of the year, sales of the BMW 2 Series grew 56.3% compared with the same period last year, totalling 43,657 units. Sales of the BMW X1 are up 67.7% on the first quarter of last year, with total sales of 51,002 units. The X3 achieved a sales increase of 27.2% (38,719 units) while sales of the X6 rose 15.1% (11,043 units). The brand’s flagship model, the new BMW 7 Series, was handed over to a total of 10,588 customers in the first three months of 2016, an increase of 20.3% on the same period last year.

A total of 5,128 BMW i electric vehicles have been delivered to customers worldwide in the year-to-date, with 2,255 of those delivered in March.

MINI sales were higher in March 2016 than in any previous single month in the brand’s history. A total of 39,061 units were delivered to customers worldwide, an increase of 6.6% compared with the same month last year. In the first quarter of 2016, MINI sales also achieved a new record high with 78,311 units delivered, an increase of 5.4% on last year. “Customers around the world are responding to the attractive new models we have in our line-up, as is proven by our record sales,” said Peter Schwarzenbauer, BMW AG Management Board member responsible for MINI, BMW Motorrad and Rolls-Royce. “The recently launched MINI Clubman in particular is attracting new customers, with a total of over 12,000 sold so far this year,” he added.

Following the second highest annual sales record in the brand’s 112-year history in 2015, during the first quarter of 2016 Rolls-Royce Motor Cars focused on the substantial preparations for the start of production of the new Dawn Drophead Coupé. First customer deliveries of Dawn will take place in the second quarter, with pre-orders breaking all previous records. During the first three months of the year, 551 Rolls-Royce motor cars were delivered to customers, a decrease of 29.4% compared with the same period last year. The high demand for Dawn has necessitated a rebalancing of production assets within Rolls-Royce's Goodwood-based manufacturing plant, impacting on Q1 production capacity. Rolls-Royce continues to strive for long-term sustainable growth.

BMW and MINI saw their positive sales trend in Europe continue, with deliveries in the first three months totalling 256,973 units, an increase of 9.5% compared with the first quarter of last year. Many markets in the region achieved sales growth, with double-digit increases recorded in several markets including the UK (59,121 / +10.6%), France (20,811 / +10.7%) and Spain (13,839 / +22.7%).

Deliveries of BMW and MINI vehicles in Asia increased by 10.0% compared with the first quarter of last year, with a total of 182,982 units delivered to customers in the region. In Mainland China, deliveries rose 10.5% (127,105), sales in South Korea increased 15.0% (14,465) and deliveries in Japan climbed 8.9% (18,668).

In the Americas, year-to-date sales of BMW and MINI vehicles are down 8.6%, with a total of 100,081 units delivered to customers. While sales totalling 81,452 in the USA were 10.8% down on the same period last year, deliveries in Canada rose 10.9% (8,751).

March was also an all-time record month for BMW Motorrad, with deliveries up 3.5% (16,465). Around the world, a total of 33,788 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016 (+7.7%).

 

[Merc1]

Is Mercedes really ahead of BMW YTD, wow.

M

 

[KiwiRob]

^ Those surveys look interesting... translated the titles (top left to bottom right) with the top three results

*apologies for any bad translation!

The one that hurts me the most... BMW trailing behind Mercedes and Audi in the Motorsport category.

BMW is building sports cars! The only thing close to a sports car is the Z4 which is a bit of a turd, and it's not that sporty.

 

[Matski]

AUDI AG: Strongest starting quarter with over 450,000 deliveries

Double record for the brand with the four rings: Audi concluded the best first quarter in the company’s history along with the most successful sales month. In March, Audi increased global sales by 4.6 percent to a monthly high of around 186,100. That brings cumulative deliveries since January to around 455,750 cars, 4 percent more than in the same quarter last year. Growth during the first three months was mainly driven by strong demand in Europe and America. Audi has also seen increases in China since the beginning of the year.

“The record start to 2016 is evidence of our global brand strength and of the success of our entire range of models, most notably the new Audi A4 and the new Q7,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “The strong demand in the first quarter confirms that we are on the right track to achieving another sales record for the full year in 2016.”

Worldwide deliveries of the Audi A4 increased by 14.6 percent in March. In the United States, where the latest generation of the model has only been available in recent weeks, sales of the A4 increased by 36.3 percent during the month. Since the beginning of the year, global demand for the top‑selling model with the four rings has climbed by 4 percent. The performance of the Ingolstadt‑based carmaker was further strengthened by the new Audi Q7, as well. The full‑size SUV has achieved double‑digit growth each month since it was launched in the summer of 2015. Audi delivered around 9,600 Q7 to customers around the world in March, up 93.1 percent. Since January, its global deliveries have grown by 89 percent to around 23,550 units. In the same period, the company even tripled sales of the Q7 model in Europe (+177.6% to around 10,450 units).

Across all models, Audi’s quarterly sales in Europe increased by 7.3 percent to around 222,350 units. The interest of European customers also remained high in March, surpassing the previous month by 7.3 percent to around 97,300 units. This was fueled primarily by double‑digit growth rates from Germany (+10.8% to 30,923 units), Italy (+28.7% to 5,814 units) and Spain (+14.4% to 5,137 units).

Audi also posted further gains in the Americas in the first quarter. With around 57,500 deliveries in the region, the company registered 5.6 percent more than in the same period last year. Sales increased by 8.5 percent to 24,350 units in March. During the month Audi sold 2,805 units in Canada alone, corresponding to an increase of 42.9 percent. In theUnited States, 18,39 customers chose an Audi, 7.5 percent more than a year ago. Business in the market was strengthened in particular by the Audi Q3. Audi of America reported 1,505 deliveries of the compact SUV, 18.7 percent more than in March last year.

Following a year of consolidation in 2015, Audi is once again on track for growth in China. Cumulative sales in the market were up by 4.7 percent to 139,540 units. Last month 50,986 cars were sold to customers in China, an increase of 5.4 percent. Audi saw gains in the compact class in particular: Market demand for the Audi A3 increased by 34.7 percent in March.

 

[Matski]

Is Mercedes really ahead of BMW YTD, wow.

M

4744 Units ahead, and yet all three of the German marques above are showing record years!

 

[nikola1984]

Is Mercedes really ahead of BMW YTD, wow.

M

wow...

 

[Sniper]

April results:
1. Audi 164,350 YTD 620,100 (new a4 and q7 rules)
2.Mercedes 164,063 YTD 647,550
3.BMW 150,542 YTD 629,325

 

[Mr. Mercedes]

Would be interesting to see A4 sales broken down by market. It's Australian launch seems to have been very disappointing.

 

[EnI]

I've just got an info on internal BMW Sales dept. initial worldwide sales projections for BMW branded vehicles (in premium automotive brand segment): indicating a very significant probability of losing #1 spot to MB brand. There's even a quite significant probability of losing #2 spot to Audi. In US market particularly #1 spot will be lost to either Lexus (greater probability), or MB (slightly lesser probability). #3 spot for BMW brand is projected in US for 2016.

So, it is (now even internally) expected for BMW to be dethroned in 2016 - on it's 100th anniversary / birthday. It is expected "the defeat" to be officially announced in May @ Annual General Meeting. At that time it will be also better known would it be #2 or #3 spot for BMW in 2016.

Reason: quickly aging mass-volume products i.e. 1er, 3er, 5er & X3. BMW also decided not to boost sales of those models with heavy discounts but rather focus on profit margin instead - especially due to persistently slowing-down Chinese market which usually generated extremely high profit margins.

The end of an era. Sadly.

Mr. Krueger & Co. will now have a task to focus on increasing profit margins (instead on bare sales increase), reinvigorating the "new era" brand image (more focus on IT, less on mechanics), further digitization of the vehicles, and the expansion / upgrade of EVs & PHEV. There will also be much less brand new models launched than in previous years. Coming till 2020: X2, X7, 1er Sedan, i5.

Also: till May a final decision will be made on next gen 1er 3-door, i8 Roadster version, and the brand-new 8er/9er.

It's now (internally) confirmed. BMW settled for #3 in the US market (behind MB & Lexus), and #2 in the worldwide market (behind MB). It will be officially announced in July - when 2Q / 1st half 2016 results will be presented. But's it's now clear that BMW is going to lose # 1 position in US market, and worldwide in total.

 

[SKY]

It's now (internally) confirmed. BMW settled for #3 in the US market (behind MB & Lexus), and #2 in the worldwide market (behind MB). It will be officially announced in July - when 2Q / 1st half 2016 results will be presented. But's it's now clear that BMW is going to lose # 1 position in US market, and worldwide in total.

Shouldn´t cars like the G11 7er, G30 5er and G01 X3 help the brand retake the #1 position worldwide?

 

[EnI]

Shouldn´t cars like the G11 7er, G30 5er and G01 X3 help the brand retake the #1 position worldwide?

I don't think so. Not this year.
Revamped 5er, X3, X5, 3er and brand new 1er Sedan in China will start to show sales impact in 2017, and in 2018.

In 2016 the only car making significant sales impact will be X1 LWB in China.

 

[SKY]

I don't think so. Not this year.
Revamped 5er, X3, X5, 3er and brand new 1er Sedan in China will start to show sales impact in 2017, and in 2018.

In 2016 the only car making significant sales impact will be X1 LWB in China.

Do you know how is the G11 performing in terms of sales?

 

[Amat46]

Dieter Zetche predicted MB will claim the No.1 spot by 2020. Looks like they don't need to wait that long. What a remarkable come back by the three pointed star.

 

[LaArtist]

Mercedes-Benz
All summer sixteen playin dirty not clean

Things are finally back to where they should be.

 

[SCOTT27]

Mercedes-Benz
All summer sixteen playin dirty not clean

Things are finally back to where they should be.

Driven by SUVs. As it has become.

 

[Mr. Mercedes]

Driven by SUVs. As it has become.

No different to BMW. So what's your point?

Anyhow, while MB's sales success is impressive, it's a shame quality has suffered slightly as a result.