klier
Premium
The CL coupe (S coupe)
Hot! All kind of sales Audi / BMW / Mercedes
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The CL coupe (S coupe)
McLaren64TR
Schwarzwald Sprinter
I know, I was surprised I didn't mention CL in my post, that's why I wrote this.
Klier's referring to the single CL reported in the KBA figures.
leylandi
Torque Titan
+++ BMW Group increases global sales of electrified vehicles, signifi-cant growth in Europe +++ BMW brand maintains position as global segment leader, with increased market share in the US and Europe +++ Milestone for MINI in 2025: 100,000th fully-electric MINI deliv-ered to customer +++ BMW M achieves new sales record +++ Jochen Goller: “In a challenging environment, we sold more vehicles than the previous year, with strong demand for our electrified vehicles in particular.” +++
The BMW brand delivered 2,169,761 vehicles to customers in the full year 2025 (-1.4%). Thanks to its attractive product portfolio across all technologies, the brand maintained its position as the global segment leader, with sales growth in Europe, the Americas and parts of Asia largely offsetting subdued demand in China. BMW M GmbH achieved a new all-time sales high, with a total of 213,457 vehicles delivered in the full year (+3.3%). The MINI brand enjoyed a strong 2025, delivering a total of 288,290 vehicles to customers – an increase of +17.7% over the previous year. Its fully-electric vehicles, in particular, are proving popular with customers worldwide. The British premium brand celebrated an important milestone, with the delivery of the 100,000th fully-electric MINI to its new owner. This means that more than one in three MINIs delivered in 2025 had a fully-electric drive train. The Rolls-Royce brand delivered 5,664 units to customers (-0.8%) in the full year. During the same period, BMW Motorrad sold 202.563 motorcycles and scooters (-3,7%).
BMW Group sales in Q4/YTD December 2025 at a glance
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
2Provisional registration figures
The BMW brand delivered 2,169,761 vehicles to customers in the full year 2025 (-1.4%). Thanks to its attractive product portfolio across all technologies, the brand maintained its position as the global segment leader, with sales growth in Europe, the Americas and parts of Asia largely offsetting subdued demand in China. BMW M GmbH achieved a new all-time sales high, with a total of 213,457 vehicles delivered in the full year (+3.3%). The MINI brand enjoyed a strong 2025, delivering a total of 288,290 vehicles to customers – an increase of +17.7% over the previous year. Its fully-electric vehicles, in particular, are proving popular with customers worldwide. The British premium brand celebrated an important milestone, with the delivery of the 100,000th fully-electric MINI to its new owner. This means that more than one in three MINIs delivered in 2025 had a fully-electric drive train. The Rolls-Royce brand delivered 5,664 units to customers (-0.8%) in the full year. During the same period, BMW Motorrad sold 202.563 motorcycles and scooters (-3,7%).
BMW Group sales in Q4/YTD December 2025 at a glance
| 4th Quarter 2025 | Compared with previous year % | YTD December 2025 | Compared with previous year % | |
| BMW Group Automobiles | 667,981 | -4.1% | 2,463,715 | +0.5% |
| BMW | 584,379 | -5.2% | 2,169,761 | -1.4% |
| - BMW M GmbH | 55,286 | -7.9% | 213,457 | +3.3% |
| MINI | 82,038 | +4.9% | 288,290 | +17.7% |
| BMW Group electrified1 | 171,800 | -6.6% | 642,087 | +8.3% |
| BMW Group BEV | 118,635 | -10.5% | 442,072 | +3.6% |
| Rolls-Royce | 1,564 | -10.2% | 5,664 | -0.8% |
| BMW Motorrad | 43,407 | -7.5% | 202,563 | -3.7% |
BMW & MINI sales in the regions/markets
| 4th Quarter 2025 | Compared with previous year % | YTD December 2025 | Compared with previous year % | |
| Europe | 278,715 | +4.0% | 1,016,360 | +7.3% |
| Germany2 | 82,274 | +14.4% | 290,742 | +8.7% |
| Asia | 227,148 | -13.2% | 871,550 | -9.3% |
| China | 160,556 | -15.9% | 625,527 | -12.5% |
| Americas | 145,127 | -3.5% | 508,221 | +5.7% |
| USA | 120,398 | -4.6% | 417,638 | +5.0% |
MINI Sales Exploded In 2025 While Rolls-Royce Stayed Flat
Demand for MINI models jumped by 17.7% while Rolls-Royce posted a 0.8% decrease last year.
www.bmwblog.com
Demand for MINI models jumped by 17.7% while Rolls-Royce posted a 0.8% decrease last year.
MINI Sales Exploded In 2025 While Rolls-Royce Stayed Flat
MINI sold 288,290 cars last year, up by 17.7% compared to 2024. Meanwhile, Rolls-Royce suffered a 0.8% drop to 5,664 vehicles.
Using the KBA data, the chart below shows the increase or decrease in sales, in units, versus last year 2024 for each model. Electric models are separated out where possible. Some changes may be due to changes in model naming, but it should make sense.
edit: fixed a mistake, there's a small amount of eSprinters included in the Sprinter increase.
edit: fixed a mistake, there's a small amount of eSprinters included in the Sprinter increase.
tristatez28lt1
Tire Trailblazer
Super cool stat, is there one available for all cars?
leylandi
Torque Titan
Mercedes-Benz sold 2.2 million cars and vans in 2025; Mercedes-AMG deliveries +7% and best-ever year for the G-Class
“In 2025 we kicked-off the biggest product and tech launch program at Mercedes-Benz with cutting-edge electric-drive systems and intelligent software. The all-new CLA underscores the depth of quality and innovation in our products. And the best is yet to come: In 2026, 140 years after we invented the automobile, we continue our launch program with unwavering commitment and team spirit to build the world’s most desirable cars.”
Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG
Mercedes-Benz Cars delivered 459,400 units in the fourth quarter with sales up in all regions compared to the third quarter. Full-year 2025 sales reached 1.8 million units with robust sales in Europe, growth in South America (+54%) and the Gulf States (+3%), while sales in China remained below the prior year. In the U.S., deliveries to customers came in at 303,200 units (+1%), whereas group sales were impacted by stock management. Overall, sales were influenced by tariffs and the competitive market environment.
"Following the outstanding start of the new CLA, demand for the new all-electric GLC is now also significantly exceeding our expectations. This strong momentum is also demonstrated by one of the most successful years in AMG’s history and the best-ever sales for the G-Class. It confirms the attractiveness of our products."
Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG. Sales & Customer Experience
In 2025, Mercedes-Benz Passenger Cars achieved sales growth in European markets such as Germany (+1%, excluding smart run out), Spain (+6%) and Poland (+6%), as well as other important markets such as South America (+54%), Australia (+10%), Turkey (+11%) and the Gulf States (+3%). In the U.S. market, tariffs and diligent stock management impacted group sales in 2025. However, deliveries to customers increased by 1% in the U.S. market. In a competitive market environment in China, Mercedes-Benz continues to focus on providing long-term value for customers and superior product and tech experiences. In 2025, Mercedes-Benz retained its leading market share in the segment priced 1 million RMB and above in China.
Top-End Vehicle sales in 2025 reached 268,000 units, representing a 15%-share of overall sales. Mercedes‑AMG achieved one of its best sales results in its history with 145,000 performance vehicles (+7%) delivered to customers in 2025 as the brand enters a new dimension of performance with the upcoming Mercedes-AMG GT 4-door Coupe, based on the high-performance electric architecture (AMG.EA) launching in 2026. The CONCEPT AMG GT XX as a pioneering technology program that offers technical insights into AMG.EA already set a total of 25 performance records in 2025.
Furthermore, the success story of the Mercedes-Benz off-road icon G-Class continues with best-ever sales in 2025 reaching 49,700 customer deliveries (+23%) and sales growth in all key regions. The electric G-Class has substantially contributed to this sales performance, attracting an expanded customer base. Customers can also look forward to new models of the G-Class that will expand the product offering.
Mercedes-Maybach demonstrated its resilience in 2025 with a growing sales share of the S-Class. Every third S-Class sold in 2025 was a Mercedes-Maybach model, and in China even every second. The company is set to present the most extensive update of the S-Class on January 29, followed by the Mercedes-Maybach S-Class and GLS update in the course of the year.
Fourth quarter Battery Electric Vehicle (BEV) sales increased by 3% compared to Q4 last year and 18% compared to the prior quarter, mainly driven by the new electric CLA. Global Plug-in Hybrid Electric Vehicle (PHEV) sales increased by 9% in 2025, thereby leading to 368,600 electrified vehicle sales (+0%) worldwide in the full-year. In Europe, Mercedes-Benz Cars achieved its highest-ever sales of electrified vehicles (xEV) in 2025, resulting in a 40% xEV-share. In many markets, including France, Denmark, India and Australia, the company sold more Battery Electric Vehicles (BEV) than ever before.
The all-new electric CLA, fueled by its recognition as the best vehicle ever tested by the German car magazine ‘Auto Motor und Sport’ and by the “Car of the Year 2026” award by the European Car of the Year jury, sees demand significantly rising, with order books filling rapidly. This momentum now extends to the wider portfolio: The CLA Shooting Brake, the all-new electric GLB and the highly efficient electrified models of the CLA are now also available to order in Europe, offering customers the full range of choices. The all-new electric GLC celebrated its world premiere at the IAA in Munich with order books already filled well into the second half of 2026.
Mercedes-Benz Cars enters 2026 continuing its biggest product and tech launch program in the company’s history. Key highlights will include the major update of the S-Class, GLE and GLS, the market introduction of the new electric GLC and CLA Shooting Brake, the premiere of the first series model on the AMG electric architecture as well as the premiere of the new electric C-Class and the new GLA. All new products will deliver an exceptional customer experience, powered by the new Mercedes-Benz Operating System (MB.OS) with intuitive digital features and a ‘Welcome Home’ feeling of comfort and safety.
Mercedes-Benz Vans
Mercedes-Benz Vans sales rose quarter-on-quarter to 99,000 units in Q4 increasing sales by 18% compared to Q3. For the full year, Mercedes-Benz Vans reached 359,100 units in a highly competitive market environment. In the German market, Mercedes-Benz Vans has managed to keep sales at prior year’s level.
Sales of eVans are up by 46% in 2025 leading to a global EV share of 8% for the full-year with Europe reaching 11%. The development is mainly driven by the full availability of the electric van portfolio and is proving that Mercedes-Benz eVans match customers’ needs.
2025, the Sprinter has celebrated 30 years of success, still marking namesake for an entire vehicle class. In October, Mercedes-Benz Vans offered a first glimpse of how Mercedes‑Benz Vans will be reinventing the commercial van once again. In addition, on March 10, Mercedes-Benz Vans will redefine the privately positioned van with the world premiere of the new all-electric VLE, built on the new, modular, and highly flexible van architecture.
“Amidst a highly dynamic and volatile market condition, we closed the year with a solid sales performance, thanks to our strong product portfolio. We want to sincerely thank our customers for their continued trust and loyalty in our brand. We are looking forward to 2026, where we will begin a new era at Mercedes-Benz Vans, presenting our all-new electric VLE that will reinvent the privately positioned van segment.”
Sagree Sardien, Head of Mercedes-Benz Vans Sales & Marketing
- 1.8 million cars and 359,100 vans sold globally in 2025; Q4 strongest quarter of the year
- Increased customer demand underscored by growth in passenger car deliveries to customers in the U.S., Germany, Gulf States and South America
- Battery electric passenger car sales up +18% in Q4 vs. Q3; xEV-share in Europe reached 40% in 2025;
electric van sales increased by +46% - Customer orders for new electric CLA and GLC significantly above expectations; order bank filled until well into the second half of 2026
- Mercedes-AMG deliveries +7%, best-ever sales for the G-Class in 2025; Top-End Vehicle share at 15%
- Product launch program continues in 2026: Major updates for S-Class, GLE and GLS; premiere of new Mercedes-AMG GT 4 Door Coupe, electric C-Class and VLE; market introduction of new electric GLC and GLB
“In 2025 we kicked-off the biggest product and tech launch program at Mercedes-Benz with cutting-edge electric-drive systems and intelligent software. The all-new CLA underscores the depth of quality and innovation in our products. And the best is yet to come: In 2026, 140 years after we invented the automobile, we continue our launch program with unwavering commitment and team spirit to build the world’s most desirable cars.”
Ola Källenius, Chairman of the Board of Management of Mercedes-Benz Group AG
Mercedes-Benz Cars delivered 459,400 units in the fourth quarter with sales up in all regions compared to the third quarter. Full-year 2025 sales reached 1.8 million units with robust sales in Europe, growth in South America (+54%) and the Gulf States (+3%), while sales in China remained below the prior year. In the U.S., deliveries to customers came in at 303,200 units (+1%), whereas group sales were impacted by stock management. Overall, sales were influenced by tariffs and the competitive market environment.
"Following the outstanding start of the new CLA, demand for the new all-electric GLC is now also significantly exceeding our expectations. This strong momentum is also demonstrated by one of the most successful years in AMG’s history and the best-ever sales for the G-Class. It confirms the attractiveness of our products."
Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG. Sales & Customer Experience
In 2025, Mercedes-Benz Passenger Cars achieved sales growth in European markets such as Germany (+1%, excluding smart run out), Spain (+6%) and Poland (+6%), as well as other important markets such as South America (+54%), Australia (+10%), Turkey (+11%) and the Gulf States (+3%). In the U.S. market, tariffs and diligent stock management impacted group sales in 2025. However, deliveries to customers increased by 1% in the U.S. market. In a competitive market environment in China, Mercedes-Benz continues to focus on providing long-term value for customers and superior product and tech experiences. In 2025, Mercedes-Benz retained its leading market share in the segment priced 1 million RMB and above in China.
Top-End Vehicle sales in 2025 reached 268,000 units, representing a 15%-share of overall sales. Mercedes‑AMG achieved one of its best sales results in its history with 145,000 performance vehicles (+7%) delivered to customers in 2025 as the brand enters a new dimension of performance with the upcoming Mercedes-AMG GT 4-door Coupe, based on the high-performance electric architecture (AMG.EA) launching in 2026. The CONCEPT AMG GT XX as a pioneering technology program that offers technical insights into AMG.EA already set a total of 25 performance records in 2025.
Furthermore, the success story of the Mercedes-Benz off-road icon G-Class continues with best-ever sales in 2025 reaching 49,700 customer deliveries (+23%) and sales growth in all key regions. The electric G-Class has substantially contributed to this sales performance, attracting an expanded customer base. Customers can also look forward to new models of the G-Class that will expand the product offering.
Mercedes-Maybach demonstrated its resilience in 2025 with a growing sales share of the S-Class. Every third S-Class sold in 2025 was a Mercedes-Maybach model, and in China even every second. The company is set to present the most extensive update of the S-Class on January 29, followed by the Mercedes-Maybach S-Class and GLS update in the course of the year.
Fourth quarter Battery Electric Vehicle (BEV) sales increased by 3% compared to Q4 last year and 18% compared to the prior quarter, mainly driven by the new electric CLA. Global Plug-in Hybrid Electric Vehicle (PHEV) sales increased by 9% in 2025, thereby leading to 368,600 electrified vehicle sales (+0%) worldwide in the full-year. In Europe, Mercedes-Benz Cars achieved its highest-ever sales of electrified vehicles (xEV) in 2025, resulting in a 40% xEV-share. In many markets, including France, Denmark, India and Australia, the company sold more Battery Electric Vehicles (BEV) than ever before.
The all-new electric CLA, fueled by its recognition as the best vehicle ever tested by the German car magazine ‘Auto Motor und Sport’ and by the “Car of the Year 2026” award by the European Car of the Year jury, sees demand significantly rising, with order books filling rapidly. This momentum now extends to the wider portfolio: The CLA Shooting Brake, the all-new electric GLB and the highly efficient electrified models of the CLA are now also available to order in Europe, offering customers the full range of choices. The all-new electric GLC celebrated its world premiere at the IAA in Munich with order books already filled well into the second half of 2026.
Mercedes-Benz Cars enters 2026 continuing its biggest product and tech launch program in the company’s history. Key highlights will include the major update of the S-Class, GLE and GLS, the market introduction of the new electric GLC and CLA Shooting Brake, the premiere of the first series model on the AMG electric architecture as well as the premiere of the new electric C-Class and the new GLA. All new products will deliver an exceptional customer experience, powered by the new Mercedes-Benz Operating System (MB.OS) with intuitive digital features and a ‘Welcome Home’ feeling of comfort and safety.
Mercedes-Benz Vans
Mercedes-Benz Vans sales rose quarter-on-quarter to 99,000 units in Q4 increasing sales by 18% compared to Q3. For the full year, Mercedes-Benz Vans reached 359,100 units in a highly competitive market environment. In the German market, Mercedes-Benz Vans has managed to keep sales at prior year’s level.
Sales of eVans are up by 46% in 2025 leading to a global EV share of 8% for the full-year with Europe reaching 11%. The development is mainly driven by the full availability of the electric van portfolio and is proving that Mercedes-Benz eVans match customers’ needs.
2025, the Sprinter has celebrated 30 years of success, still marking namesake for an entire vehicle class. In October, Mercedes-Benz Vans offered a first glimpse of how Mercedes‑Benz Vans will be reinventing the commercial van once again. In addition, on March 10, Mercedes-Benz Vans will redefine the privately positioned van with the world premiere of the new all-electric VLE, built on the new, modular, and highly flexible van architecture.
“Amidst a highly dynamic and volatile market condition, we closed the year with a solid sales performance, thanks to our strong product portfolio. We want to sincerely thank our customers for their continued trust and loyalty in our brand. We are looking forward to 2026, where we will begin a new era at Mercedes-Benz Vans, presenting our all-new electric VLE that will reinvent the privately positioned van segment.”
Sagree Sardien, Head of Mercedes-Benz Vans Sales & Marketing
McLaren64TR
Schwarzwald Sprinter
BMW: 2.169.761
Mercedes: 1.800.800
Mercedes: 1.800.800
McLaren64TR
Schwarzwald Sprinter
A fancy press release, but one that hides the truth.
Mercedes sales fell by 9% compared to 2024. Fourth-quarter sales fell by 12%. Profitability has plummeted. For the past three years, Mercedes has consistently lost sales and profit.
Mercedes sales fell by 9% compared to 2024. Fourth-quarter sales fell by 12%. Profitability has plummeted. For the past three years, Mercedes has consistently lost sales and profit.
It's like a hilarious novel, where they even invent parameters like "leading market share in the segment priced 1 million RMB and above in China." When the reality is that Mercedes sold tens of thousands fewer cars in China than Audi and BMW, do they think the shareholders are idiots?
Last year the difference between BMW and Mercedes was around 250,000 units; this year it's 370,000 and if you include MINI and Smart, the difference is around 600,000 units.
Premium Market Leader: BMW's Lead Over Mercedes Grows
In 2024 the gap was 217.000 units, in 2025 the gap increase to 369.000 units
www.bimmertoday.de
In 2024 the gap was 217.000 units, in 2025 the gap increase to 369.000 units
Premium-Martkführer: BMW-Vorsprung auf Mercedes wächst
Der weltweite Premium-Marktführer 2025 heißt nicht nur unumstritten BMW, die Münchner konnten ihren Vorsprung auf Mercedes in den letzten 12 Monaten auch
Once a year won't hurt, or will it?You can share this 20 more times
Here's another one:
Design FIRST
Vorsprung Visionary
While the new CLA appears to be off to a satisfactory start, the GLC EQ and C-Class EQ will simply be "too crucial to fail". Very much will be riding on the their success...or failure. For the brand itself, for shareholders and for M-B's board of directors. Ola Källenius has been appearing a bit of a cat with multiple lives more recently, but should the GLC EQ and C-Class EQ be anything but a resounding success, I somehow just cannot see him professionally surviving it. BMW has been quite a headache for M-B. And prospects indicate that Audi may become another one in the not too distant future. Not to mention the Chinese.
To put things in perspective, I just noticed that the all 370,000 cars that Lexus sold as its all-time record in the USA (its most important market), is exactly the difference that BMW made over Mercedes worldwide, huge.
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