+++ BMW Group increases global sales of electrified vehicles, signifi-cant growth in Europe +++ BMW brand maintains position as global segment leader, with increased market share in the US and Europe +++ Milestone for MINI in 2025: 100,000th fully-electric MINI deliv-ered to customer +++ BMW M achieves new sales record +++ Jochen Goller: “In a challenging environment, we sold more vehicles than the previous year, with strong demand for our electrified vehicles in particular.” +++
The BMW brand delivered 2,169,761 vehicles to customers in the full year 2025 (-1.4%). Thanks to its attractive product portfolio across all technologies, the brand maintained its position as the global segment leader, with sales growth in Europe, the Americas and parts of Asia largely offsetting subdued demand in China.
BMW M GmbH achieved a new all-time sales high, with a total of 213,457 vehicles delivered in the full year (+3.3%). The
MINI brand enjoyed a strong 2025, delivering a total of 288,290 vehicles to customers – an increase of +17.7% over the previous year. Its fully-electric vehicles, in particular, are proving popular with customers worldwide. The British premium brand celebrated an important milestone, with the delivery of the 100,000th fully-electric MINI to its new owner. This means that more than one in three MINIs delivered in 2025 had a fully-electric drive train. The
Rolls-Royce brand delivered 5,664 units to customers (-0.8%) in the full year. During the same period,
BMW Motorrad sold 202.563 motorcycles and scooters (-3,7%).
BMW Group sales in Q4/YTD December 2025 at a glance
| 4th Quarter 2025 | Compared with previous year % | YTD
December 2025 | Compared with previous year % | |
| BMW Group Automobiles | 667,981 | -4.1% | 2,463,715 | +0.5% |
| BMW | 584,379 | -5.2% | 2,169,761 | -1.4% |
| - BMW M GmbH | 55,286 | -7.9% | 213,457 | +3.3% |
| MINI | 82,038 | +4.9% | 288,290 | +17.7% |
| BMW Group electrified1 | 171,800 | -6.6% | 642,087 | +8.3% |
| BMW Group BEV | 118,635 | -10.5% | 442,072 | +3.6% |
| Rolls-Royce | 1,564 | -10.2% | 5,664 | -0.8% |
| BMW Motorrad | 43,407 | -7.5% | 202,563 | -3.7% |
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
| 4th Quarter 2025 | Compared with previous year % | YTD
December 2025 | Compared with previous year % | |
| Europe | 278,715 | +4.0% | 1,016,360 | +7.3% |
| Germany2 | 82,274 | +14.4% | 290,742 | +8.7% |
| Asia | 227,148 | -13.2% | 871,550 | -9.3% |
| China | 160,556 | -15.9% | 625,527 | -12.5% |
| Americas | 145,127 | -3.5% | 508,221 | +5.7% |
| USA | 120,398 | -4.6% | 417,638 | +5.0% |
2Provisional registration figures