Hot! All kind of sales Audi / BMW / Mercedes

[dalab]

Ultimately it might be down to simply being able to get a good deal on an Audi or BMW, and not on a Mercedes.

Their recent move to an 'agency' model for their dealerships being an obvious reason why, though I don't know how different this scenario is compared to the rest of Europe.

Nearly all BMW dealerships here are, I believe, franchised, so price competition is high - potentially higher than Mercedes was anyway since I believe the Mercedes UK retail group subsidiary owned* a lot more dealers than BMW did anyway - that scenario plus a move to an agency model with no/limited price competition could be a factor, but again, I don't know how this compares with other territories.

*They have, or are in the process of selling all their dealers off. I've no idea if these are becoming 'agencies' or just being taken over other retail groups.

I see there are many possible reasons stated, but the bottom line would be that a difference that is so drastic (even worse, being the only example of a market apparently with this enormous gap), is enough to replace all those responsible, since I notice that this difference It is a constant over time and not just this month.

It is strange that the reason is the basic one, they like one brand much more, notably more than the other.

 

[Matski]

It is strange that the reason is the basic one, they like one brand much more, notably more than the other.

Maybe, but I don't think it's quite as simple as that. Look at where they were before the pandemic and it's hard to fathom a swing of 70,000+ units from Mercedes (the market leader at the time) to Audi (who were badly lagging), based on product alone, not enough has changed in the volume products on the market.

Looking at those figures it would also be hard not to notice the massive drop in all three brands figures - it's not a question of who's making gains as much as who's loosing the least - this is true of the entire market here, which fell dramatically and hasn't fully recovered - I'd suggest there's something about Audi that favours them in the current difficult economic conditions that is counting against Mercedes - I'm struggling to see pricing not being a big factor in that to be honest.

This article appeared earlier this year and I think it highlights two perspectives on the dealer situation.

Mercedes ‘delighted’ with agency model feedback despite mixed reaction and market share dip – Car Dealer Magazine

Mercedes Benz UK says it is ‘delighted’ with customer feedback to its new agency sales model – despite it getting a mixed reaction from the public. The

cardealermagazine.co.uk

Mercedes may well end up no worse off because of it, but it's easy to see why some don't like it.

 

[Sunny]

Q1 - Q3 Global EV sales.

 

[klier]

Q1 - Q3 Global EV sales.

Hey! I know 5 cars from the top 20!

Lord have mercy. This pile of shit is unbelievable.

 

[Soup]

 

[klier]

WOW @ Fiat 500. This has got to be a first ever for Germany.

And BMW sells two times more of the more expensive X1 than the 1er.
Worst 1er ever by a gigantic margin. Scrap that sorry ass POS.

 

[leylandi]

New car registrations: +14.6% in October; battery electric 14.2% market share

In October 2023, the EU car market expanded significantly, with new registrations surging by 14.6% to 855,484 units.

www.acea.auto

 

[Rolf]

How does an 8 year old A4 outsell the much newer G20 LCI 3-series and W206 C-class in Germany??? Wow that is a massive surprise.

 

[Mars1965]

How does an 8 year old A4 outsell the much newer G20 LCI 3-series and W206 C-class in Germany??? Wow that is a massive surprise.

Motor.es reports a huge discount.

 

[klier]

How does an 8 year old A4 outsell the much newer G20 LCI 3-series and W206 C-class in Germany??? Wow that is a massive surprise.

They give them away when you buy a loaf of bread and a pack of butter.

 

[Mick Briesgau]

How does an 8 year old A4 outsell the much newer G20 LCI 3-series and W206 C-class in Germany??? Wow that is a massive surprise.

It has a more traditional UI lay-out. Could be a reason as well, since the group of buyers are mostly silver agers.

 

[leylandi]

Tesla Model Y on course to be best-selling passenger car in Europe by year end

• European new car market rebounds with double-digit growth in October
• Battery electric vehicles continue to gain traction across Europe-28
• Tesla Model Y remains Europe’s best-selling vehicle of 2023

According to JATO Dynamics data for 28 European markets, a total of 1,040,278 units were registered in October – a 14% increase on the 909,724 units registered in October 2022. Notably, the increase in volumes in October marked the fifteenth consecutive month of growth in the European new car market, with year-to-date registrations reaching 10,677,402 – a 17% year-on-year rise.

Tesla Model Y on course to be best-selling passenger car in Europe by year end - JATO

European new car market rebounds with double-digit growth in October Battery electric vehicles continue to gain traction across Europe-28 Tesla Model Y remains Europe’s best-selling vehicle of 2023 According to JATO Dynamics data for 28 European markets, a total of 1,040,278 units were...

www.jato.com

 

[leylandi]

 

[leylandi]

 

[Mick Briesgau]

Tesla Model Y on course to be best-selling passenger car in Europe by year end

• European new car market rebounds with double-digit growth in October
• Battery electric vehicles continue to gain traction across Europe-28
• Tesla Model Y remains Europe’s best-selling vehicle of 2023

According to JATO Dynamics data for 28 European markets, a total of 1,040,278 units were registered in October – a 14% increase on the 909,724 units registered in October 2022. Notably, the increase in volumes in October marked the fifteenth consecutive month of growth in the European new car market, with year-to-date registrations reaching 10,677,402 – a 17% year-on-year rise.

Tesla Model Y on course to be best-selling passenger car in Europe by year end - JATO

European new car market rebounds with double-digit growth in October Battery electric vehicles continue to gain traction across Europe-28 Tesla Model Y remains Europe’s best-selling vehicle of 2023 According to JATO Dynamics data for 28 European markets, a total of 1,040,278 units were...

www.jato.com

In ten years time people will think of BEV in general as the failure and mistake they are. Can’t come soon enough.

 

[kiki voinea]

In ten years time people will think of BEV in general as the failure and mistake they are. Can’t come soon enough.

Why is that?

I personally won't drive an ICE , like , ever. I can't see any realistic benefit for driving an ICE , besides greater range ( a thing that will become obsolete in 1 or 2 years ) , and engine sound (but that is debatable)

I came to EV from a 4.7liter twin-turbo, so I am as unbiased as it can be....

 

[Matski]

In ten years time people will think of BEV in general as the failure and mistake they are. Can’t come soon enough.

It should be for the market to decide. There's many buyers for which an EV wouldn't be/isn't a mistake - or is genuinely a better solution, but we shouldn't be legislating and subsidising them into the market at the expense of those for which and EV isn't suitable or desirable.

 

[Mick Briesgau]

It should be for the market to decide. There's many buyers for which an EV wouldn't be/isn't a mistake - or is genuinely a better solution, but we shouldn't be legislating and subsidising them into the market at the expense of those for which and EV isn't suitable or desirable.

That’s exactly my main issue; it‘s a political choice.

 

[Mick Briesgau]

Why is that?

I personally won't drive an ICE , like , ever. I can't see any realistic benefit for driving an ICE , besides greater range ( a thing that will become obsolete in 1 or 2 years ) , and engine sound (but that is debatable)

I came to EV from a 4.7liter twin-turbo, so I am as unbiased as it can be....

Good for you, Kiki. What will be your next? Are you going for a Lucid or do you keep the Tesla?

 

[kiki voinea]

Good for you, Kiki. What will be your next? Are you going for a Lucid or do you keep the Tesla?

Still searching for a good priced i7.

Otherwise , EV market is pretty boring right now (in this category )