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UK, November YTD, via SMMT
1733425288930.webp
 
UK, Dec and full year 2024... via the smmt

1736190792508.webp


So...

ZEV Mandate for 2024 was 22%

Out of 1,952,778 cars sold, 381,970 were EVs (19.56%), to hit 22% it would have needed to have been 429,611 EVs sold... a miss of 47,641 units.

This is after an estimated £4.5 Billion in manufacturer discounts to stimulate EVs.

Crudely speaking, at £15,000 fine per vehicle, that would mean the UK motor industry owed a fine of £715 million for 2024 (it perhaps seems more realistic that instead of this money flowing to the government to invest in better solutions than cars, a similar amount might flow to the electric car makers who can sell their allowance to improve their profit margins, which .. helps cut emissions? I guess?)

Over the coming year, the target is 28%. Assuming similar overall sales, this would require 548,800 EVs to be sold in 2025. This is a 44% increase from this years total, or 166,830 units. For some context the increase in '24, from '23, was only 67,283 units, and according to the SMMT, around 64,000 of those were registered to businesses, NOT private buyers, and this is likely because of tax breaks for companies buying EVs. It seems realistic to say that at the moment demand is nowhere near what the government thought it would be ... EVs are discounted, subsidised and mandated, and we're still at <20% market penetration... and the government thinks we're going to get to 80% in the next 5-6 years?

The ZEV mandate is a bad plan.
 


Mercedes-Benz USA Q4 2024 Group Sales
Model LineQ4 2024Q4 2023Quarterly %YTD 2024YTD 2023Yearly %
A-CLASS07-381-**
C-CLASS8,33310,442-20%35,59035,1761%
E-CLASS6,1653,85660%17,63817,782-1%
S-CLASS2,9633,637-19%8,80911,824-25%
G-CLASS3,8682,26771%10,9879,85012%
CLA2,0542,676-23%10,36610,581-2%
CLE4,2960-14,3330-
CLS0234-371,459-**
GLA5,630649767%19,07911,58765%
GLB2,7092,958-8%14,85916,521-10%
GLC17,75612,00648%64,16340,69958%
GLE21,77819,52312%67,92862,6069%
GLS7,4228,811-16%28,12926,6576%
SL52328882%1,6083,632-56%
GT999211373%3,4911,97677%
EQB2,1246,043-65%8,88513,979-36%
EQE9725,754-83%11,66019,104-39%
EQS6671,985-66%6,96314,499-52%
Passenger Car Total88,25981,3478%324,528298,0139%
 


Mercedes-Benz USA Q4 2024 Group Sales
Model LineQ4 2024Q4 2023Quarterly %YTD 2024YTD 2023Yearly %
A-CLASS07-381-**
C-CLASS8,33310,442-20%35,59035,1761%
E-CLASS6,1653,85660%17,63817,782-1%
S-CLASS2,9633,637-19%8,80911,824-25%
G-CLASS3,8682,26771%10,9879,85012%
CLA2,0542,676-23%10,36610,581-2%
CLE4,2960-14,3330-
CLS0234-371,459-**
GLA5,630649767%19,07911,58765%
GLB2,7092,958-8%14,85916,521-10%
GLC17,75612,00648%64,16340,69958%
GLE21,77819,52312%67,92862,6069%
GLS7,4228,811-16%28,12926,6576%
SL52328882%1,6083,632-56%
GT999211373%3,4911,97677%
EQB2,1246,043-65%8,88513,979-36%
EQE9725,754-83%11,66019,104-39%
EQS6671,985-66%6,96314,499-52%
Passenger Car Total88,25981,3478%324,528298,0139%

M-B SERIOUSLY reeling in what was once a most significant market segment for the brand. It would not surprise me one bit were M-B corporate directors conducting urgent consulations as to whether to fast-track the presentation of its EQS/S-Class sedan successor(s). Especially the EQE/EQS sedans are obviously not at all appealing to the relevant buying public. And the W/V223 is faltering seriously as well.
 
M-B SERIOUSLY reeling in what was once a most significant market segment for the brand. It would not surprise me one bit were M-B corporate directors conducting urgent consulations as to whether to fast-track the presentation of its EQS/S-Class sedan successor(s). Especially the EQE/EQS sedans are obviously not at all appealing to the relevant buying public. And the W/V223 is faltering seriously as well.
Not sure I understand what the panic is here. They did better in 2024 than in 2023. The S-Class is no longer new and nearly every car sold falls at some point. Those first year sales highs don't last forever. There are some bright spots in their USA sales picture to balance out most of the dark ones.

M
 
The S-Class is no longer new and nearly every car sold falls at some point. Those first year sales highs don't last forever. There are some bright spots in their USA sales picture to balance out most of the dark ones.

M

Yes, valid points indeed.

I'm simply old school. Cars such as the M-B S-Class, Porsche 911, the BMW 3er sedans remain my personal icons of the German automotive industry. The M-B S-Class has always been the standard...although....in reality...it has occasionally througout its history NOT been that. And as far as the EQS sedan goes...it is simply unfortunate that a car that M-B invested so much money and hope in has had a very feeble performance in the unit sales race. Not only the car itself is at fault however. On a brighter note, here in Germany, the CLE, GLC and W/S 214 seem to be doing quite well.
 
Mercedes-Benz Cars sales rose quarter-on-quarter in 2024 to 520,100 units and reached the prior-year’s level. A good sales performance in Germany, China and the U.S. in the fourth quarter led to full-year sales of 1,983,400 vehicles in 2024.

Top-End vehicle sales grew by 34% quarter-on-quarter to 82,800 units driven by Mercedes-AMG, S-Class and G-Class sales underpinned by solid demand in the United States in particular. The G-Class achieved its best-ever sales quarter after new model launches in 2024, including the all-new electric G-Class. Furthermore, Mercedes-AMG sales in Q4 resulted in a best-ever quarter, thanks to further improved product availability and customer demand especially for the Mercedes-AMG GT and Mercedes-AMG GLC models.

Full-year Top-End vehicle sales were below 2023 levels, reaching 281,500 units, mainly impacted by market conditions in China, model changes and weak EV demand. The S-Class remained the undisputed leader in its segment with a market share of around 50% in all key regions.

Sales of the Core segment increased 6% to 1,167,100 vehicles in 2024 driven by good demand for the E-Class and the top selling GLC models. Plug-In-Hybrid sales grew by 13% year-on-year across all regions, while slower EV adoption in core markets led to lower battery electric vehicle sales in 2024.

Sales overview Mercedes-Benz Cars
Q4 2024Change Q3 2024Change Q4 2023YTD 2024Change YTD 2023
Mercedes-Benz Group625,800+5%-2%2,389,000-4%
– thereof BEVs56,100+20%-24%204,600-22%
Mercedes-Benz Cars520,100+3%+1%1,983,400-3%
– thereof BEVs49,200+16%-26%185,100-23%
– thereof xEVs100,200+15%-11%367,600-9%
Mercedes-Benz Car sales by segments*
Top-End82,800+34%+1%281,500-14%
Core308,400+2%+10%1,167,100+6%
Entry129,000-8%-15%534,800-14%
Mercedes-Benz Car sales by regions and markets
Europe**165,800+5%-5%641,800-3%
– thereof Germany63,800+28%+4%213,500-9%
Asia229,600+1%+1%892,100-7%
– thereof China171,4000%+3%683,600-7%
North America***100,800+5%+11%365,400+8%
– thereof U.S.88,300+4%+8%324,500+9%
Rest of World24,000+6%+11%84,100+4%
 
Germany, all cars rank 2024, via KBA
1VW GOLF100,183
2VW T-ROC75,398
3VW TIGUAN67,057
4SKODA OCTAVIA50,817
5VW PASSAT47,720
6OPEL ASTRA47,601
7OPEL CORSA43,467
8BMW X137,154
9SEAT LEON37,129
10VW POLO36,757
11BMW 3ER35,491
12VW TRANSPORTER34,317
13MERCEDES E-KLASSE33,726
14TOYOTA YARIS33,048
15MINI MINI32,571
16MERCEDES GLK, GLC32,335
17SKODA KAROQ31,145
18DACIA SANDERO30,693
19AUDI A330,688
20TESLA MODEL Y29,896
21AUDI A429,767
22SEAT FORMENTOR29,406
23VW T-CROSS28,789
24BMW X327,548
25SKODA FABIA27,438
26MERCEDES C-KLASSE27,390
27VW TAIGO27,346
28FIAT DUCATO26,840
29BMW 5ER26,669
30AUDI A625,837
31SKODA ENYAQ25,263
32MERCEDES GLA24,924
33SKODA KODIAQ22,652
34SKODA KAMIQ22,365
35BMW 4ER21,971
36SEAT ATECA21,902
37FORD FOCUS21,896
38VOLVO XC6021,810
39HYUNDAI TUCSON21,754
40VW ID.4, ID.521,611
41OPEL MOKKA21,544
42DACIA DUSTER21,436
43FORD KUGA21,382
44AUDI Q321,285
45MERCEDES V-KLASSE21,184
46SEAT IBIZA21,089
47FIAT 50020,618
48KIA CEED20,457
49VW TOURAN20,104
50VW ID.320,101
51BMW 2ER19,988
52OPEL GRANDLAND X19,756
53BMW 1ER19,705
54VW CADDY19,218
55SEAT ARONA19,100
56FORD PUMA18,383
57TOYOTA AYGO18,060
58MERCEDES A-KLASSE17,406
59AUDI Q517,294
60TOYOTA COROLLA17,129
61MERCEDES CLA-KLASSE16,825
62SKODA SUPERB16,817
63SEAT BORN16,640
64PEUGEOT 20816,595
65CITROEN C316,093
66KIA SPORTAGE15,669
67MERCEDES GLB15,495
68DACIA JOGGER15,158
69HYUNDAI I 1015,043
70PEUGEOT 200814,670
71VW ID.714,554
72AUDI Q214,235
73HYUNDAI I 3014,178
74MITSUBISHI MIRAGE, SPACE STAR14,022
75HYUNDAI KONA13,614
76AUDI A113,463
77BMW X513,291
78MERCEDES ML-KLASSE, GLE13,216
79AUDI Q412,871
80PEUGEOT 30812,776
81AUDI A512,722
82CITROEN C412,404
83NISSAN QASHQAI12,318
84MG ROEWE 412,004
85HYUNDAI I 2011,886
86OTHER11,696
87VOLVO XC4011,300
88RENAULT CLIO11,132
89TOYOTA C-HR10,996
90OPEL CROSSLAND X10,954
91MAZDA CX-510,819
92PEUGEOT 300810,269
93FORD TRANSIT, TOURNEO10,130
94CITROEN C510,003
95FORD TRANSIT CUSTOM9,946
96KIA PICANTO9,904
97PORSCHE 9119,664
98CITROEN JUMPER9,648
99PORSCHE CAYENNE9,645
100AUDI Q89,480
101VOLVO XC909,448
102MAZDA CX-309,219
103SUZUKI SWIFT9,091
104SKODA SCALA9,009
105VOLVO EX308,777
106MERCEDES SPRINTER8,644
107MERCEDES VITO8,627
108MAZDA 28,598
109MERCEDES B-KLASSE8,417
110RENAULT AUSTRAL8,144
111VOLVO 607,866
112HYUNDAI IONIQ57,638
113MERCEDES CLE7,533
114RENAULT CAPTUR7,494
115SMART 17,282
116TESLA MODEL 37,012
117PORSCHE MACAN6,828
118VW TOUAREG6,713
119NISSAN JUKE6,675
120SUZUKI VITARA6,168
121BMW X26,167
122MAZDA CX-606,121
123MERCEDES G-KLASSE6,075
124SUZUKI IGNIS6,004
125TOYOTA PROACE5,993
126TOYOTA RAV 45,913
127FORD TRANSIT CONNECT5,888
128KIA NIRO5,785
129MERCEDES S-KLASSE5,575
130KIA STONIC5,542
131PEUGEOT 50085,439
132KIA EV65,181
133NISSAN X-TRAIL5,150
134VW ARTEON4,985
135RENAULT KANGOO4,960
136MITSUBISHI ASX4,953
137MITSUBISHI ECLIPSE CROSS4,880
138MITSUBISHI COLT4,793
139JEEP AVENGER4,776
140VW ID. BUZZ4,769
141FIAT PANDA4,661
142SEAT TARRACO4,628
143BMW X44,604
144HYUNDAI BAYON4,428
145MERCEDES CITAN4,369
146JEEP COMPASS4,354
147VW CRAFTER4,164
148AUDI Q74,114
149PORSCHE TAYCAN3,891
150FIAT 6003,867
151FORD TRANSIT COURIER3,810
152BMW IX3,768
153MAZDA 33,743
154DACIA SPRING3,655
155MG ROEWE ZS3,533
156BMW X63,498
157RENAULT ARKANA3,412
158MERCEDES GL-KLASSE, GLS3,375
159KIA SORENTO3,352
160SUZUKI SX43,305
161BMW X73,286
162LAND ROVER DEFENDER3,262
163BMW Z43,173
164RENAULT TRAFIC3,168
165SMART FORTWO3,137
166FORD EXPLORER3,071
167AUDI Q62,960
168BMW 7ER2,917
169MAZDA 62,857
170CITROEN BERLINGO2,764
171PEUGEOT BOXER2,756
172RENAULT MEGANE2,655
173RENAULT TWINGO2,583
174HYUNDAI STARIA2,541
175VW UP2,498
176HYUNDAI IONIQ62,462
177RENAULT ESPACE2,450
178DS DS7 CROSSBACK2,402
179NISSAN TOWNSTAR2,365
180POLESTAR 22,264
181MG ROEWE 32,254
182MG ROEWE RX62,207
183ALFA ROMEO STELVIO2,184
184PEUGEOT 4082,158
185CITROEN JUMPY2,108
186LAND ROVER RANGE ROVER EVOQUE2,082
187PEUGEOT 5082,080
188ALFA ROMEO TONALE2,074
189LAND ROVER RANGE ROVER SPORT2,062
190FORD MUSTANG MACH-E2,049
191PORSCHE PANAMERA2,046
192SMART 32,040
193OPEL ZAFIRA LIFE2,026
194GWM FUNKY CAT2,007
195VOLVO 901,960
196LAND ROVER RANGE ROVER VELAR1,791
197RENAULT SCENIC1,698
198HYUNDAI SANTA FE1,697
199HONDA HR-V1,664
200OPEL COMBO1,664
201LEXUS NX1,655
202RENAULT RAFALE1,655
203AUDI A71,630
204HONDA CR-V1,618
205MAZDA MX-51,617
206JEEP RENEGADE1,603
207SEAT TAVASCAN1,601
208AUDI A81,560
209NISSAN PRIMASTAR1,556
210TOYOTA BZ41,550
211SUBARU FORESTER1,547
212PORSCHE OTHER1,538
213TOYOTA LANDCRUISER1,521
214FIAT TIPO1,504
215RENAULT SYMBIOZ1,503
216LAND ROVER RANGE ROVER1,488
217AUDI OTHER1,485
218ALFA ROMEO GIULIA1,462
219FORD MUSTANG1,441
220MAZDA MX-301,436
221KIA EV91,413
222PORSCHE BOXSTER1,408
223RENAULT MASTER1,406
224LEXUS LBX1,366
225MERCEDES AMG GT1,320
226AUDI E-TRON GT1,313
227MAN TGE1,313
228BMW 8ER1,286
229BMW XM1,198
230SUBARU OUTBACK1,196
231HONDA JAZZ1,174
232BMW OTHER1,172
233JEEP WRANGLER1,137
234BYD ATTO 31,082
235PORSCHE CAYMAN1,077
236LEXUS RX1,060
237VOLVO C401,057
238MERCEDES SL1,045
239AUDI TT1,015
240LAND ROVER DISCOVERY SPORT997
241IVECO DAILY965
242HONDA CIVIC946
243RENAULT R5942
244DS DS4905
245JAGUAR F-PACE900
246MAZDA CX-80859
247HONDA ZR-V856
248NISSAN ARIYA827
249SEAT TERRAMAR822
250MG ROEWE 5817
251HONDA E:NY1795
252RENAULT ZOE765
253LEXUS UX747
254SUBARU XV742
255GWM COFFEE 01733
256POLESTAR 4681
257KIA SOUL672
258SSANGYONG TIVOLI666
259SUZUKI SWACE661
260SSANGYONG TORRES650
261FORD OTHER620
262AUDI R8598
263LAMBORGHINI URUS593
264HYUNDAI GV70591
265BYD SEAL575
266VW OTHER574
267FERRARI 296564
268OPEL MOVANO558
269TOYOTA GR 86553
270LAMBORGHINI OTHER521
271NISSAN LEAF488
272INEOS GRENADIER485
273DACIA LOGAN477
274BYD SEAL U473
275SUBARU OTHER470
276KIA EV3468
277LAND ROVER DISCOVERY467
278SSANGYONG KORANDO465
279BENTLEY CONTINENTAL459
280JAGUAR F-TYPE452
281JAGUAR E-PACE451
282BYD DOLPHIN440
283FORD CAPRI440
284ALPINE A110425
285FORD FIESTA411
286FERRARI PUROSANGUE409
287PEUGEOT RIFTER405
288SSANGYONG REXTON403
289LUCID AIR392
290RENAULT KOLEOS379
291ALFA ROMEO JUNIOR378
292FERRARI ROMA366
293TESLA MODEL S364
294LEXUS ES344
295SUBARU BRZ337
296PEUGEOT EXPERT306
297TESLA MODEL X302
298MASERATI GRECALE291
299SUZUKI ACROSS289
300FERRARI SF90263
301DS DS3257
302POLESTAR 3235
303TOYOTA SUPRA222
304BYD OTHER219
305XPENG G9219
306ROLLS ROYCE OTHER214
307FERRARI OTHER199
308TOYOTA PRIUS197
309LEXUS LC192
310LEXUS LM181
311LOTUS ELETRE180
312ASTON MARTIN DBX173
313BENTLEY BENTAYGA173
314GWM COFFEE 02170
315VINFAST VF 8163
316LEAPMOTOR T03159
317NISSAN OTHER150
318TOYOTA MIRAI148
319SUBARU SOLTERRA147
320LEXUS RZ146
321MG ROEWE MARVEL144
322MERCEDES E-KLASSE COUPE143
323OPEL VIVARO138
324MERCEDES OTHER137
325LOTUS EMIRA136
326XPENG G6135
327FISKER OCEAN132
328HYUNDAI GV80128
329NIO ET7128
330MERCEDES CLS127
331JAGUAR XF126
332NIO ET5120
333HYUNDAI G70119
334HYUNDAI GV60118
335OPEL FRONTERA113
336CADILLAC ESCALADE111
337MASERATI LEVANTE103
338VOLVO EX90103
339JEEP GRAND CHEROKEE101
340JAGUAR I-PACE95
341TOYOTA HIGHLANDER90
342GWM ORA 0789
343KIA RIO89
344ROLLS ROYCE SPECTRE89
345JAGUAR XE77
346NIO EL674
347KIA OTHER71
348SUBARU IMPREZA71
349FORD S-MAX66
350MAN OTHER63
351ASTON MARTIN V859
352CADILLAC XT459
353MORGAN OTHER58
354LYNK & CO 0157
355ROLLS ROYCE CULLINAN57
356HYUNDAI OTHER53
357KIA STINGER53
358BYD TANG52
359HYUNDAI G8052
360MASERATI GRANTURISMO52
361BYD SEALION 750
362MASERATI OTHER50
363MAXUS OTHER50
364TOYOTA CAMRY48
365SKODA ELROQ46
366MASERATI GHIBLI45
367NIO ES842
368SKODA OTHER41
369IVECO OTHER40
370HYUNDAI G9036
371NIO EL734
372SUZUKI JIMNY34
373XPENG P732
374LOTUS EMEYA31
375MITSUBISHI OTHER31
376VW TAYRON30
377LADA NIVA28
378FIAT ULYSSE27
379HYUNDAI INSTER27
380FERRARI PORTOFINO26
381FIAT DOBLO26
382AIWAYS U525
383DS DS923
384ALPINE OTHER22
385FORD GALAXY21
386LEXUS OTHER21
387LAND ROVER OTHER20
388MAXUS MIFA 920
389LEAPMOTOR C1019
390ASTON MARTIN OTHER18
391FIAT OTHER18
392LOTUS OTHER18
393MG ROEWE CYBERSTER18
394SEAT OTHER17
395SUZUKI OTHER14
396OPEL OTHER12
397LYNK & CO OTHER11
398VINFAST VF 611
399HONDA OTHER10
400XPENG OTHER7
401TOYOTA OTHER6
402CADILLAC OTHER5
403CITROEN OTHER5
404DACIA OTHER5
405LADA OTHER5
406MAZDA OTHER5
407VOLVO OTHER5
408SMART OTHER4
409BENTLEY OTHER3
410GWM OTHER3
411RENAULT OTHER3
412AIWAYS OTHER2
413FISKER OTHER2
414SSANGYONG OTHER2
415JEEP OTHER1
416POLESTAR OTHER1
417VINFAST OTHER1
 
1.7 million deliveries in 2024: Audi forges ahead with its model initiative
  • Over 164,000 fully electric vehicles delivered worldwide
  • Challenging economic conditions, an intense market environment, and limited availability of parts affect delivery figures
  • CEO Gernot Döllner: “2024 part of a transitional phase as we move towards our new product portfolio”
Audi brand deliveriesCumulative
20242023Change vs. 2023
World1,671,2181,895,240–11.8 %
Germany198,342252,060–21.3 %
North America240,771276,735–13.0 %
China649,434728,575–10.9 %
Europe (excluding Germany)466,209495,559–5.9 %
Overseas and emerging markets116,462142,311–18.2 %

 
BMW Group maintains BEV growth path in challenging market situation in 2024

++ BMW Group: Significant +13.5% sales growth in fully-electric vehicles +++ With over 2.45 million units delivered, BMW Group meets adjust-ed sales target for 2024 +++ BMW brand increases sales in selected regions, gains market shares and maintains position as global segment leader +++ Jochen Goller: “BEV growth to continue in 2025” +++

Munich. The BMW Group managed to continue its growth path in 2024, delivering a total of 426.594 fully-electric vehicles to customers and achieving BEV-sales growth of +13.5%. Both BMW and MINI brands posted double-digit BEV growth, with 368,523 (+11.6%) and 56,181 (+24.3%) fully-electric vehicles delivered to customers, respectively. The Rolls-Royce brand also recorded significant growth with 1.890 BEV vehicles delivered (+479.6%). The BMW brand managed to increase deliveries across all vehicle drivetrains in all sales regions outside of China.

The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can maintain our BEV sales growth in 2025 with our strong and expanded product line-up,” Goller continued.

While BMW Group deliveries for the first half of 2024 were in line with the previous year, sales performance in the second half of the year was impacted by delivery stops in connection with the Integrated Brake System (IBS), as well as subdued demand in China. The BMW Group therefore adjusted its sales guidance for the full year. With a total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group achieved this new sales target. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales.

The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). With its attractive product portfolio across all technologies, the brand maintained its position as the global leader in its segment. In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. The BMW brand also posted sales growth in the US. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations.

With a total of 206,582 vehicles delivered to customers in 2024, M GmbH sales grew by +2.1%, reaching a new all-time high. The MINI brand, which updated its entire product range last year, sold 244,915 units worldwide (-17.1%). In the fourth quarter, the brand almost doubled its BEV sales year-on-year, with 29,698 fully-electric vehicles sold. The Rolls-Royce brand delivered 5,712 units to customers
(-5.3%) in the full year. During the same period, BMW Motorrad sold 210.408 motorcycles and scooters (+0.6%) and thus achieved another record year.

BMW Group sales in Q4/YTD December 2024 at a glance
4th Quarter 2024Compared with previous year %YTD
December 2024
Compared with previous year %
BMW Group Automotive696,647-2.9%2,450,804-4.0%
BMW616,674-2.4%2,200,177-2.3%
- BMW M GmbH60,015+2.1%206,582+2.1%
MINI78,231-7.5%244,915-17.1%
BMW Group electrified1184.095+2.0%593,215+4.8%
BMW Group BEV132,542+2.9%426,594+13.5%
Rolls-Royce1,742+17.9%5,712-5.3%
BMW Motorrad46,972+6.4210,408+0.6%
1BEVs and PHEVs

BMW & MINI sales in the regions/markets
4th Quarter 2024Compared with previous year %YTD
December 2024
Compared with previous year %
Europe267,846-1.4%947,235+0.6%
Germany271,777-5.8%267,285-5.3%
Asia261,620-8.8%960,951-10.2%
China190,892-14.0%714,530-13.4%
Americas150,450+5.8%480,994+0.2%
USA126,257+6.5%397,652+0.5%
2Provisional registration figures

 
1.7 million deliveries in 2024: Audi forges ahead with its model initiative
  • Over 164,000 fully electric vehicles delivered worldwide
  • Challenging economic conditions, an intense market environment, and limited availability of parts affect delivery figures
  • CEO Gernot Döllner: “2024 part of a transitional phase as we move towards our new product portfolio”
Audi brand deliveriesCumulative
20242023Change vs. 2023
World1,671,2181,895,240–11.8 %
Germany198,342252,060–21.3 %
North America240,771276,735–13.0 %
China649,434728,575–10.9 %
Europe (excluding Germany)466,209495,559–5.9 %
Overseas and emerging markets116,462142,311–18.2 %

Audi once aimed to become the leading premium car manufacturer.

It seems that leadership is now a dream for Audi and they are falling further behind with each passing year.
 
I don't agree fully with his opinions or views of whether to buy a Mercedes or not, but something he says makes you think. I am sure Mercedes-Benz cars are probably better to drive than Zeekr or any Chinese brand which would swing the vote and also the brand heritage.

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