Hot! All kind of sales Audi / BMW / Mercedes
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LOOOOOOOOOL. That's rich.
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Beemer B773ER
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Fair enough. Both of you should be banned from this thread.
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Tell the truth here about BMW and their fanboys can't take it, then they cry foul, but I should be banned? What BS, but you know what I really don't care anymore. The main troll here calls the shots it seems and it's been that way for years now.
M
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Easy direct comparison:
November 2016 YTD, BMW & Mercedes. Numbers reported as per manufacturers figures. BMW grouped as closely as possible to match Mercedes way of reporting. Difference in the middle - red indicates a lead for Mercedes, Black indicates a lead for BMW.
November 2016 YTD, BMW & Mercedes. Numbers reported as per manufacturers figures. BMW grouped as closely as possible to match Mercedes way of reporting. Difference in the middle - red indicates a lead for Mercedes, Black indicates a lead for BMW.
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Also found some interesting numbers in BMW latest IR presentation. Thought I'd make a graph to show whether BMW is, or isn't "diluting the M Brand", which is an often made criticism. M sales numbers don't get shown very often...
Excuse the poor graph presentation. I ******* hate the current version of Excel, so I'm using some half-assed free program.
Excuse the poor graph presentation. I ******* hate the current version of Excel, so I'm using some half-assed free program.
Beemer B773ER
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Easy direct comparison:
November 2016 YTD, BMW & Mercedes. Numbers reported as per manufacturers figures. BMW grouped as closely as possible to match Mercedes way of reporting. Difference in the middle - red indicates a lead for Mercedes, Black indicates a lead for BMW.
Over 42,000 V-Class sold. Is that purely for passenger version, not commercial version as well? I imagine a good number of these are for fleet/companies.
Also, where did you lump the CLS sales? Not that it'll make much of a difference, but just curious.
Great work Matski!
Beemer B773ER
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Anyone know BMW Motorad sales so far for 2016? Since those are also BMW-badged passenger vehicles, I'd be interested to see how much that would add to BMW's total.
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Hard to say. I suspect units sold by MB vans are not reported as car sales. The other van based people movers are not included, so I don't think they're hiding non-passenger variants in there.
Mercedes, I believe, include them in the E-Class numbers. I've not grouped any of the MB numbers, that's just how they publish them.
This year continues to be the strongest ever for BMW Motorrad, with sales for November totalling 9,375, up 19.5% compared with the same month last year. Year-to-date sales rose by 5.4% with a total of 136,393 motorcycles and maxi-scooters delivered to customers in the first eleven months of the year.
WAND
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I think it's above 100k.
If I'am not wrong, 2015 was above 100k, so i guess it will be more 2016.
WAND
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"This year continues to be the strongest ever for BMW Motorrad, with sales for November totalling 9,375, up 19.5% compared with the same month last year. Year-to-date sales rose by 5.4% with a total of 136,393 motorcycles and maxi-scooters delivered to customers in the first eleven months of the year."
Thanks Matski.
Thanks Matski.
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@Beemer B773ER To add to my comments earlier regarding MB vans...
I wanted to get it clearer in my own head... so I made the picture below. In summary, though the V-Class clearly uses the Vito body, it is sold and marketed as a different vehicle, so there's no reason to suspect actual Vito or Metris sales are included in the V-Class numbers... when they say V-Class, I think they just mean the V-Class. The Marco Polo camper version, I'm not sure about, I think it's from MB vans.
The picture only features those vehicles that are not designed for lugging non-human cargo.
I'll happily stand corrected by any MB fans that have a greater understanding.
... and yes, I am procrastinating a lot this evening... anyone would think I had important work to do that I really didn't want to do....
I wanted to get it clearer in my own head... so I made the picture below. In summary, though the V-Class clearly uses the Vito body, it is sold and marketed as a different vehicle, so there's no reason to suspect actual Vito or Metris sales are included in the V-Class numbers... when they say V-Class, I think they just mean the V-Class. The Marco Polo camper version, I'm not sure about, I think it's from MB vans.
The picture only features those vehicles that are not designed for lugging non-human cargo.
I'll happily stand corrected by any MB fans that have a greater understanding.
... and yes, I am procrastinating a lot this evening... anyone would think I had important work to do that I really didn't want to do....
HUTSUTAo
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Dr. Z Reclaims Luxury-Car Crown From BMW With Mercedes Makeover
by
Elisabeth Behrmann
3 January 2017, 14:00 GMT+8
The gesture then appeared desperate. Mercedes’s image was dowdy. Global deliveries had trailed archrival BMW since 2005 and were at the time dropping below Audi’s. But fast forward five years -- the blink of an eye for an auto company -- and Daimler’s flagship division has been reborn. In 2016, Mercedes retook the luxury-car crown from BMW for the first time in over a decade, as peppy new models like the GLA compact SUV wooed new, younger buyers and the S-Class was re-established as the benchmark luxury sedan.
Dieter Zetsche, in 2011, left, and again in 2016.
Photographers: Ulrich Baumgarten/Getty Images and Martin Leissl/Bloomberg
Zetsche himself appears rejuvenated. Embodying Mercedes’s makeover, the 63-year-old has ditched his saggy suits and stiff ties for an ocean-blue blazer, skinny jeans and sneakers. But he’s kept his trademark walrus mustache, as some things -- like the nameplate’s three-pointed star -- are sacred.
Over the past decade, Mercedes has elevated Zetsche to a de-facto brand, creating the likable Dr. Z character built around his academic title, thick German accent and sense of humor, featured regularly in advertisements and end-of-year memos on social media. Turning an engineer CEO into a marketing personality is unusual in Germany’s stiff corporate culture and has helped soften the company’s image.
The spring in Zetsche’s step doesn’t stem just from the widower getting married again last year, but from proving doubters wrong. And with plans to keep up the pace with a slate of edgy electric cars, Mercedes looks set to defend the No. 1 ranking at least until Zetsche’s current contract expires in 2019.
Since the pieces started falling into place over the last couple years, Zetsche has “felt he can walk on water,” said Stefan Bratzel, an auto industry researcher at the University of Applied Sciences in Bergisch Gladbach, Germany, and a former marketing manager at Daimler’s Smart brand. “That’s quite different to the irritable reactions when he was massively under pressure about why Daimler wasn’t getting anywhere.”
Zetsche’s turnaround is even more dramatic than he dreamed of back in 2011, toppling BMW as the luxury-car king four years earlier than his end-of-decade target. While the recovery has a lot to do with what the CEO’s done right, including overhauling the brand’s stodgy styling, it was helped by his rivals’ stumbles.
BMW AG’s push into electric cars with the oddly shaped i3 in 2013 has fallen flat, and adding the seven-seat Gran Tourerminivan may have shifted the brand too far from its sporty roots. Also, CEO Harald Krueger, who took charge in 2015 and is 12 years younger than Zetsche, has yet to add fresh impetus, with BMW’s revamped 5-Series sedan clinging to its predecessor’s conservative design.
Meanwhile, Audi has been slow to add to its SUV lineup to match offerings at Mercedes and BMW. And over the past year, the brand has been caught up in the emissions-cheating scandal of its parent Volkswagen AG. Audi’s currently in the midst of finalizing a $1 billion settlement over tainted 3-liter diesel engines that it developed.
Surging demand for updated SUVs including the GLC helped Mercedes deliveries jump 12 percent in the 11 months through November, more than double the pace of growth for BMW’s namesake brand. Mercedes sold 1.9 million vehicles in the period, about 69,000 cars ahead of BMW, virtually guaranteeing the crown swap. Customers prefer Mercedes’s newer lineup after the company overhauled most of its models in the past four years. By contrast, BMW’s revamp cycle is just beginning.
Succession Plan
“2016 was indeed the year for Mercedes to harvest,” said Arndt Ellinghorst, a London-based analyst with Evercore ISI. After learning from past mistakes, “they took risks and invested in new product, improved quality and innovation. As in life, success drives more success.”
While Zetsche’s been able to reap the benefits of a well-timed product cycle, the task of keeping up the lead will fall to his successor. Daimler’s already planning for the transition, grooming company veteran Ola Kaellenius -- now head of research and development, and chief of sales at Mercedes-Benz Cars -- for the position. Appointing the 47-year-old Swede as CEO would mark the first time a non-German takes the top spot at Daimler.
Still, not everything’s gone according to plan. There remain nagging questions about Mercedes vehicle emissions. U.S. regulators are probing the company, and environmental groups have questionedwhy there’s such a large gap between the test results of Mercedes vehicles and what they emit on the road. Daimler has repeatedly said that its vehicles comply with applicable laws.
Zetsche, who’s been in charge of Daimler since 2006, has cajoled, prodded and provoked Mercedes through the turnaround. The process has seen bumps-- the supervisory board extended his contract by only three years in 2013 instead of the customary five -- and included tough decisions like cutting costs and selling Chrysler, which he used to run and had promoted in a series of TV ads that introduced the Dr. Z moniker. Those moves were aided by his easy-going public persona and an impeccable sense of timing, including unloading Chrysler just before the U.S. automaker’s bankruptcy.
Like Ketchup
One of Zetsche’s first actions as Daimler chief was to summon about 1,500 top-level managers to tell them that about a third weren’t needed as part of broader restructuring. Outlining the company’s plans on a drawing board, he took off his jacket and rolled up his sleeves to signal he was hands-on and ready to make things happen. That was a marked departure from his aloof predecessor Juergen Schrempp, who sought to transform Daimler into a champion of globalization with auto operations spanning the U.S., Europe and Asia.
Even after a decade as CEO, Zetsche has stayed on the front lines, running Mercedes as well as guiding the group, which is also the world’s largest maker of heavy-duty trucks and buses. Amid Volkswagen’s cheating scandal, his profile has continued to rise as he serves as the friendly face of the embattled German auto industry.
That’s included addressing hostile crowds, like in a speech to Germany’s Green party in November. After a cool reception, he managed to win over the environmental activists with a mix of substance, such as underlining Daimler’s commitment to electric vehicles, and self-deprecating humor, including reading a tweet in which he was disparagingly compared to U.S. President-elect Donald Trump.
He takes the same approach to rallying the troops at Daimler. His 2016 year-in-review video is set in a non-nonsense cafeteria near Daimler’s headquarters in Stuttgart. When he talks about the company’s plans for introducing at least 10 electric cars, he acknowledges that the success won’t come right away.
“E-mobility is a bit like ketchup,” he says, with a bemused look on his face as he pounds the bottom of a bottle. “One knows something’s coming, but not when and how much,” he adds before a large blob plops onto a plate of french fries.
by
Elisabeth Behrmann
3 January 2017, 14:00 GMT+8
- CEO Zetsche reaches goal of beating BMW four years early
- Electric cars set to help Mercedes defend its luxury-car crown
The gesture then appeared desperate. Mercedes’s image was dowdy. Global deliveries had trailed archrival BMW since 2005 and were at the time dropping below Audi’s. But fast forward five years -- the blink of an eye for an auto company -- and Daimler’s flagship division has been reborn. In 2016, Mercedes retook the luxury-car crown from BMW for the first time in over a decade, as peppy new models like the GLA compact SUV wooed new, younger buyers and the S-Class was re-established as the benchmark luxury sedan.
Dieter Zetsche, in 2011, left, and again in 2016.
Photographers: Ulrich Baumgarten/Getty Images and Martin Leissl/Bloomberg
Zetsche himself appears rejuvenated. Embodying Mercedes’s makeover, the 63-year-old has ditched his saggy suits and stiff ties for an ocean-blue blazer, skinny jeans and sneakers. But he’s kept his trademark walrus mustache, as some things -- like the nameplate’s three-pointed star -- are sacred.
Over the past decade, Mercedes has elevated Zetsche to a de-facto brand, creating the likable Dr. Z character built around his academic title, thick German accent and sense of humor, featured regularly in advertisements and end-of-year memos on social media. Turning an engineer CEO into a marketing personality is unusual in Germany’s stiff corporate culture and has helped soften the company’s image.
The spring in Zetsche’s step doesn’t stem just from the widower getting married again last year, but from proving doubters wrong. And with plans to keep up the pace with a slate of edgy electric cars, Mercedes looks set to defend the No. 1 ranking at least until Zetsche’s current contract expires in 2019.
Since the pieces started falling into place over the last couple years, Zetsche has “felt he can walk on water,” said Stefan Bratzel, an auto industry researcher at the University of Applied Sciences in Bergisch Gladbach, Germany, and a former marketing manager at Daimler’s Smart brand. “That’s quite different to the irritable reactions when he was massively under pressure about why Daimler wasn’t getting anywhere.”
Zetsche’s turnaround is even more dramatic than he dreamed of back in 2011, toppling BMW as the luxury-car king four years earlier than his end-of-decade target. While the recovery has a lot to do with what the CEO’s done right, including overhauling the brand’s stodgy styling, it was helped by his rivals’ stumbles.
BMW AG’s push into electric cars with the oddly shaped i3 in 2013 has fallen flat, and adding the seven-seat Gran Tourerminivan may have shifted the brand too far from its sporty roots. Also, CEO Harald Krueger, who took charge in 2015 and is 12 years younger than Zetsche, has yet to add fresh impetus, with BMW’s revamped 5-Series sedan clinging to its predecessor’s conservative design.
Meanwhile, Audi has been slow to add to its SUV lineup to match offerings at Mercedes and BMW. And over the past year, the brand has been caught up in the emissions-cheating scandal of its parent Volkswagen AG. Audi’s currently in the midst of finalizing a $1 billion settlement over tainted 3-liter diesel engines that it developed.
Surging demand for updated SUVs including the GLC helped Mercedes deliveries jump 12 percent in the 11 months through November, more than double the pace of growth for BMW’s namesake brand. Mercedes sold 1.9 million vehicles in the period, about 69,000 cars ahead of BMW, virtually guaranteeing the crown swap. Customers prefer Mercedes’s newer lineup after the company overhauled most of its models in the past four years. By contrast, BMW’s revamp cycle is just beginning.
Succession Plan
“2016 was indeed the year for Mercedes to harvest,” said Arndt Ellinghorst, a London-based analyst with Evercore ISI. After learning from past mistakes, “they took risks and invested in new product, improved quality and innovation. As in life, success drives more success.”
While Zetsche’s been able to reap the benefits of a well-timed product cycle, the task of keeping up the lead will fall to his successor. Daimler’s already planning for the transition, grooming company veteran Ola Kaellenius -- now head of research and development, and chief of sales at Mercedes-Benz Cars -- for the position. Appointing the 47-year-old Swede as CEO would mark the first time a non-German takes the top spot at Daimler.
Still, not everything’s gone according to plan. There remain nagging questions about Mercedes vehicle emissions. U.S. regulators are probing the company, and environmental groups have questionedwhy there’s such a large gap between the test results of Mercedes vehicles and what they emit on the road. Daimler has repeatedly said that its vehicles comply with applicable laws.
Zetsche, who’s been in charge of Daimler since 2006, has cajoled, prodded and provoked Mercedes through the turnaround. The process has seen bumps-- the supervisory board extended his contract by only three years in 2013 instead of the customary five -- and included tough decisions like cutting costs and selling Chrysler, which he used to run and had promoted in a series of TV ads that introduced the Dr. Z moniker. Those moves were aided by his easy-going public persona and an impeccable sense of timing, including unloading Chrysler just before the U.S. automaker’s bankruptcy.
Like Ketchup
One of Zetsche’s first actions as Daimler chief was to summon about 1,500 top-level managers to tell them that about a third weren’t needed as part of broader restructuring. Outlining the company’s plans on a drawing board, he took off his jacket and rolled up his sleeves to signal he was hands-on and ready to make things happen. That was a marked departure from his aloof predecessor Juergen Schrempp, who sought to transform Daimler into a champion of globalization with auto operations spanning the U.S., Europe and Asia.
Even after a decade as CEO, Zetsche has stayed on the front lines, running Mercedes as well as guiding the group, which is also the world’s largest maker of heavy-duty trucks and buses. Amid Volkswagen’s cheating scandal, his profile has continued to rise as he serves as the friendly face of the embattled German auto industry.
That’s included addressing hostile crowds, like in a speech to Germany’s Green party in November. After a cool reception, he managed to win over the environmental activists with a mix of substance, such as underlining Daimler’s commitment to electric vehicles, and self-deprecating humor, including reading a tweet in which he was disparagingly compared to U.S. President-elect Donald Trump.
He takes the same approach to rallying the troops at Daimler. His 2016 year-in-review video is set in a non-nonsense cafeteria near Daimler’s headquarters in Stuttgart. When he talks about the company’s plans for introducing at least 10 electric cars, he acknowledges that the success won’t come right away.
“E-mobility is a bit like ketchup,” he says, with a bemused look on his face as he pounds the bottom of a bottle. “One knows something’s coming, but not when and how much,” he adds before a large blob plops onto a plate of french fries.
SKY
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^Oh my!! What a deep impact in my life having MB outperforming BMW as the sales leader!!
Jokes aside, and looking at it from a business point of view, it is quite a remarkable achievement. They were in third place 5 years ago.
If they want to keep the crown, IMO, they should start dignifying the cheaper offerings more , and offering a more differenciated design across the entire portfolio. You cannot have the three big sedans with EXACTLY the same shape for the headlights.
The good thing is they clearly want to expand the high profile segments, with stuff like the AMG 4 door coupe, a true GLS, and a hypercar, which should compensate in part the unpalatable offerings below the C-Class.
Jokes aside, and looking at it from a business point of view, it is quite a remarkable achievement. They were in third place 5 years ago.
If they want to keep the crown, IMO, they should start dignifying the cheaper offerings more , and offering a more differenciated design across the entire portfolio. You cannot have the three big sedans with EXACTLY the same shape for the headlights.
The good thing is they clearly want to expand the high profile segments, with stuff like the AMG 4 door coupe, a true GLS, and a hypercar, which should compensate in part the unpalatable offerings below the C-Class.
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