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Mercedes-Benz sells more than two million vehicles in 2016
January 2017
Mercedes-Benz has completed the year 2016 more successfully than ever before. In the past year, the Stuttgart dealers delivered 2,083,888 vehicles to customers all over the world. This is an increase of 11.3%. Mercedes-Benz achieved the top result in the premium segment with the sales result, no other manufacturer could bring more vehicles onto the market.
Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: "2016 was the most successful year in the company history of Mercedes-Benz and the sixth record year in a row. With new, enthusiastic customers who are enthusiastic about our customers and an outstanding growth especially in China and Europe, we have taken the lead in the premium segment. And we keep pace with new technologies, products and services. "
The model portfolio of Mercedes-Benz with the sub-brands Mercedes-AMG and Mercedes-Maybach is bigger and more diverse than ever before. And the plug-in hybrid offensive is also in full swing: with eight models, Mercedes-Benz offers the widest selection in the premium segment.
Mercedes-Benz E-Class Coupé (C 238), 2016
"Our growth strategy is taking effect. Since 2013, Mercedes-Benz has grown double-digit every year. Now Mercedes-Benz is the premier premium brand; We have reached our goal four years earlier. In 2016, Mercedes-Benz sold more than two million vehicles for the first time, an increase of more than eleven percent, "said Ola Källenius.
The 2016 fiscal year ended December with the best-selling car in the world, with the best sales ever recorded in the fourth quarter of the year (190,269 units, + 6.8%) and the best quarter ever (545,967 units, + 10.2%). In fiscal year 2016, Mercedes-Benz was the most powerful premium brand in Germany, Italy, Portugal, Japan, South Korea, Australia, Taiwan, the USA and Canada.
A new record of double-digit growth in Europe
In 2016, Europe was again the largest sales region for Mercedes-Benz. With a growth rate of 12.4%, a new record was recorded, mainly due to the high sales figures for the E-Class and the SUVs; Nearly 900,000 vehicles from Mercedes-Benz have been delivered to customers in Europe over the last twelve months. In Germany a total of 293,209 customers opted for a new vehicle with the star, an increase of 7.2% compared to the previous year. Mercedes-Benz achieved significant double-digit growth in the key markets of the UK (+ 16.6%), France (+ 16.7%), Italy (+ 16.6%), Spain (+ 18.2%) and Belgium (+ 17.5%).
Strongest growth in the Asia-Pacific region
Demand for Mercedes-Benz models in the Asia-Pacific region was higher than ever before in December 2016. 734,169 vehicles were delivered to their new owners, an increase of 19.3%. China was once again the largest single and growth market for Mercedes-Benz in 2016. Sales rose by more than a quarter from January to December to a new record level of 472,844 units (+ 26.6%). The Stuttgart-based company also posted a new record of the previous year in Japan (+ 3.5%), South Korea (+ 25%), Australia (+ 14.8%), Taiwan (+ 17.4%) and Malaysia (+ 8.6%).
NAFTA region with a new record high
In the NAFTA region, almost 400,000 vehicles were delivered by Mercedes-Benz last year (+ 0.6%). 340,237 vehicles were sold to customers in the USA, where Mercedes-Benz was able to maintain its high sales level from 2015. In Canada (+ 4%) and Mexico (+ 34.4%), 2016 has sold as many vehicles as never before in a year.
Over 635,000 deliveries for compact cars
The sales of the compacts of Mercedes-Benz exceeded the strongest previous year by 9.3%. 636,903 customers were able to receive their new A- or B-Class, CLA, CLA Shooting Brake or GLA. The compacts were particularly in demand in China and Germany. Mercedes-Benz continues to invest in its compact vehicles: the revised CLA and CLA Shooting Brake have already been introduced to the market in 2016, both of which are exclusively produced in the Hungarian market in Kecskemét. In Detroit, the new GLA was presented at the North American International Auto Show.
C-Class remains the most voluminous model
With around 425,000 units sold in the saloon and the T-model in 2016, the C-Class was once again the most voluminous Mercedes-Benz vehicle. The largest sales market last year was China, where the long-term version of the C-Class sedan, exclusively built for the Chinese market, recorded a high demand and a new record. The sales figures since the market launch show how popular the C-Class is today: Nine million C-Class sedans and T models have been delivered since 1982.
Successful "Year of the E-Class"
More than a quarter of a million cars of the E-Class sedan and the
T model were sold to customers last year (+ 7.9%). The most intelligent business limousine in the world has been available since April 2016, and since September 2016 the T model has been available, as well as the long version of the sedan in dealerships in China. In the course of the year further sales impulses are expected in this segment: on the one hand due to the full availability of the new sedan and the T-model. On the other hand, the new E-Class All-Terrain will also be available in the showrooms starting in spring, which is distinguished by off-road-oriented design elements.
Over 300,000 S-Class sedans sold today
Since launching the current generation in 2013, more than 300,000 S-Class sedans have already been sold. The flagship of Mercedes-Benz also maintained itself as the best-selling luxury limousine in the world in 2016. Especially the long version of the S-Class sedan was strongly demanded by Chinese customers last year. 2016 was also the first full sales year of the Mercedes-Maybach S-Class; More than every tenth vehicle sold in the S-Class segment was a Maybach.
The new S-Class sedan will enter the market this year and should provide further sales impulses. It is the start of the biggest engine offensive in the history of Mercedes-Benz.
SUVs are the strongest segment with more than 700,000 units sold
The Mercedes-Benz SUVs' model offensive pays off. Sales in 2016 rose to 706,170 units, an increase of 34.3%. Never before have so many vehicles of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and the G-Class were delivered to customers. Last year, the GLC was particularly strong in growth. Thanks to the strong growth rates in 2016, the G-Class SUV's predecessor achieved a new sales record with almost 20,000 units sold within one year.
The new Mercedes-AMG GLC43 4MATIC Coupé / Portimao 2016 The new Mercedes-AMG GLC43 4MATIC Coupe / Portimao 2016
"Year of the Dream Cars": double-digit growth thanks to new models
In the year of the Dream Cars at Mercedes-Benz, around 140,000 roadster, convertibles and coupés were delivered worldwide (+ 10.5%). In addition to the revised versions of the SL and SLC, the dream car family also received further growth last year. The C-Class Cabriolet is the new entry-level model in the convertible world of Mercedes-Benz and the S-Class Cabriolet the first open luxury four-seater of Mercedes-Benz since 1971.
The first convertible of the Mercedes-Maybach brand brings even more luxury and exclusivity: 2017 comes in limited edition in the trade. This year also introduces the new E-Class Coupé, which has its world champions in Detroit.
V-Class: Sales up 50%
Even in the second full year of sales, the demand for the V-Class of Mercedes-Benz was unbroken high. Of the large-scale limousine, 46,695 vehicles went to customers worldwide, an increase of 48.2% and a new best value. Since spring 2016, the V-Class has also successfully entered the market in China. The eight-seater from Mercedes-Benz is produced locally for the Chinese market.
Record year for Mercedes-AMG: Approximately 100,000 deliveries and over 40% growth
Mercedes-AMG has also grown significantly in the full year 2016 and once again clearly exceeded the best previous year with 44.1% growth. With 99,235 vehicles delivered, the Mercedes-Benz sports car and performance brand, which celebrates its 50th anniversary in 2017, continues its successful corporate history. This has more than tripled the sales of Mercedes-AMG within the last three years. The largest model offensive in the history of AMG took place in 2016. The product portfolio was expanded by more than ten models. Especially for the 43 models and the compact vehicles enthusiastically many customers worldwide. In 2016, the market for AMG vehicles was once again the USA, Germany and China.
With the AMG GT R GT and the AMG GT Roadster and the AMG GT C Roadster, AMG 2016 was able to expand its own GT series with particularly dynamic models. All three models have been available since the end of 2016 and will be delivered this spring.
Smart achieves the best annual sales ever
The smart brand has increased its sales to 144,479 units in the past twelve months, an increase of 21%. In a year more, smart fortwo and forfour were sold than ever before. Germany and Italy were once again the largest markets for the city car. In its third largest market in China, sales of the smart models 2016 have risen by 60%. The new smart cabrio has been available since March 2016, thus supplementing the current smart generation. With the introduction of the electric variants of the smart models in the spring of this year, smart will be the only manufacturer to offer all models with both combustion and fully battery-powered models.
In addition, smart successfully launched the beta launch of "ready to drop" last year. With this innovative service, the smart becomes the mobile delivery address for online orders. Further services around the vehicle are planned, in order to expand the smart into a service center.
The smart also proves its worth in car2go, the world's largest car-sharing company and market leader in the segment of station-independent car sharing. The fleet comprises more than 14,200 vehicles from the smart and Mercedes-Benz brands at 26 locations. Meanwhile, car2go has more than two million customers
Source: Daimler AG