Tonale Alfa Romeo Tonale


The Alfa Romeo Tonale is a car produced by Alfa Romeo since February 2022. Being a five-seater compact crossover SUV, it slots above the Alfa Romeo Junior and below the Alfa Romeo Stelvio in the marque's crossover SUV range. Known internally as the 965, the Tonale is the first hybrid-powered Alfa Romeo and became the first new model introduced by the brand in six years. It is named after the Tonale mountain pass in Northern Italy.
I like this a lot also. The problem is their dealer body here in the US. This thing should save the brand here but it won’t.

M
 
Will it happen?
If you listen to the Press conference (or skit?) for the Tonale. You are presented with the new face of Alfa Romeo.
I would expect that we will see an extensive facelift brought in for Stelvio and Guilia. It's not like they are quick off the mark if anything. Guilietta is approaching 10 years old.
I know Alfa needs substance. But it also needs spontaneity and singular concepts that present the image of the brand.
 
It could have been presented 7 years ago and nothing happened, a currently invisible company like Alfa Romeo with almost no sales does this?
It is homogeneous and nothing more, zero creativity and less novelty, it does not impact anywhere or stand out from anything.
All the design keys are from a decade ago, the general shape is in my opinion of the Mito that was not even very successful, the wheels are practically the same, the three-dimensional grille was used by everyone and was abandoned years ago, the front lights of the Brera Without further ado, the widened organic rear flanks expired and as a whole it could be a Mazda seen in profile.
Alfa Romeo if it continues like this it will not go anywhere

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Couldn‘t agree more. Presented already dated.
I think the brand will be officialy dead arround 2026-27. Gulia doesn’t sell, Stelvio neither. I don‘t think an outdated Tonale will change that. They need at least one hot seller to survive and create some potential for future investments.

Looking back into last 20 years, it probably won‘t happen. And now EV‘s, if Germans are late in the game, Alfa could be there in 5 more years (with maybe 1 or 2 BEV's) with Stellantis.
Fiat and later on FCA killed Lancia and Alfa, the plans with Stellantis is a clueless wish dream IMO.
 
Couldn‘t agree more. Presented already dated.
I think the brand will be officialy dead arround 2026-27. Gulia doesn’t sell, Stelvio neither. I don‘t think an outdated Tonale will change that. They need at least one hot seller to survive and create some potential for future investments.

Looking back into last 20 years, it probably won‘t happen. And now EV‘s, if Germans are late in the game, Alfa could be there in 5 more years (with maybe 1 or 2 BEV's) with Stellantis.
Fiat and later on FCA killed Lancia and Alfa, the plans with Stellantis is a clueless wish dream IMO.
Unfortunately you are right. Alfa is always 4-5 years behind its competitors. The plug-in hybrid Tonale should have been introduced around 2017-2018. That massive gear lever is unacceptable in a brand new model in 2022. The Giulia as it now stands would have been competitive in 2017, not in 2022. And when we finally get a new Giulia EV, perhaps in 2026, it will probably be equal to a 2020 Tesla Model 3 in terms of spec, performance, and economy. It's always too little, too late. There does not seem to be a way to change it.
 
They need to follow the Korean route and hire some engineers from BMW and Mercedes or VAG or even Tesla lol and help them sort out their quality and production and EV tech and then Alfa will be a brand to admire again. They alot better than a few years ago but still their management have alot to do to make the brand on a level with the Germans and not Tesla.
 
They are not listening

February 14
CEO Jean-Philippe Imparato aims to be on a par with the German marque as far as pricing is concerned. Speaking with Automotive News Europe: “our pricing benchmark is BMW in every region”.
Alfa is doomed. They will offer a reskinned Peugeot for the price of a BMW with a poorer dealership support network. Why would anyone buy it? They need to offer something over and above BMW if they are priced accordingly. Perhaps it could be warranty? Can’t see Alfa offering a 7-year warranty to be honest
 
They are not listening

February 14
CEO Jean-Philippe Imparato aims to be on a par with the German marque as far as pricing is concerned. Speaking with Automotive News Europe: “our pricing benchmark is BMW in every region”.

Perhaps my memory needs some additional jogging...but...

I cannot recall a genuinely compelling as well as commercially successful volume model by Alfa-Romeo since retirement of the 156 sedan/Sportwagen (Tipo 932). One would assume that the BEV-era would open lucrative opportunities for a highly design-oriented brand such as Alfa-Romeo. A total dismissal of the brand may be premature. But efforts such as the Tonale are simply tepid. It's a "seen it before, been there before" non-descript product the presents a highly vague, at best, link to the brands once illustrious history. Rapid advancements in BEV technology (especially progress pertaining to the reduction of size and weight of batteries as well as e-motors) could theoretically inspire A-R (Stellantis) decision-makers to "dig deeper" into the brands' heritage "treasure chest" and motivate them to "re-think" the possibilities that a "Giulia Tipo 105/115" spiritual revival could hold. Attempting to compete directly with BMW is destined to equate to failure. Automobiledom doesn't need a BMW "wannabe".
 
Perhaps my memory needs some additional jogging...but...

I cannot recall a genuinely compelling as well as commercially successful volume model by Alfa-Romeo since retirement of the 156 sedan/Sportwagen (Tipo 932). One would assume that the BEV-era would open lucrative opportunities for a highly design-oriented brand such as Alfa-Romeo. A total dismissal of the brand may be premature. But efforts such as the Tonale are simply tepid. It's a "seen it before, been there before" non-descript product the presents a highly vague, at best, link to the brands once illustrious history. Rapid advancements in BEV technology (especially progress pertaining to the reduction of size and weight of batteries as well as e-motors) could theoretically inspire A-R (Stellantis) decision-makers to "dig deeper" into the brands' heritage "treasure chest" and motivate them to "re-think" the possibilities that a "Giulia Tipo 105/115" spiritual revival could hold. Attempting to compete directly with BMW is destined to equate to failure. Automobiledom doesn't need a BMW "wannabe".
The 156 was the last (and only?) truly successful Alfa Romeo model at least for the past 30 years. Don't know how the 1980's models succeeded. Perhaps the 164 sold OK, but I'm not sure?

Just a funny anecdote: I came across an interview of some Alfa Romeo boss in a car magazine from 1985. He was talking about the brand new model, the Alfa 75, and how improved build quality was going to be their main focus with this new model.

Alfa and improving quality seems to have been the on-going theme of the marque for 40 years now. They just never seem to quite get there!
 
The 156 was the last (and only?) truly successful Alfa Romeo model at least for the past 30 years. Don't know how the 1980's models succeeded. Perhaps the 164 sold OK, but I'm not sure?

Just a funny anecdote: I came across an interview of some Alfa Romeo boss in a car magazine from 1985. He was talking about the brand new model, the Alfa 75, and how improved build quality was going to be their main focus with this new model.

Alfa and improving quality seems to have been the on-going theme of the marque for 40 years now. They just never seem to quite get there!
In the 80s and 90s they had achieved a good transition from the 60s and 70s (Alfa Romeo's golden years), with sharp and very flashy models (75, 155) that sold a lot and even competed with the best of BMW and any other.
They were intrepid and daring and in my eyes extremely attractive as well as super successful in the races

That transition is what has been failing after the stylized 156 the Brera, the coupe and cabrio of those years that were also a boiling point of personality (speaking of design), I don't know if they were good cars.

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I'm not sure why people in this thread think Alfa has to sell in BMW numbers to survive. They said they want pricing parity with BMW not volume. Because all the components they're using in future product is heavily leveraged across the Stellantis portfolio I think they have a chance as a niche brand. I think they're in a much more safe position than other companies such as Jaguar.


Unfortunately you are right. Alfa is always 4-5 years behind its competitors. The plug-in hybrid Tonale should have been introduced around 2017-2018. That massive gear lever is unacceptable in a brand new model in 2022. The Giulia as it now stands would have been competitive in 2017, not in 2022. And when we finally get a new Giulia EV, perhaps in 2026, it will probably be equal to a 2020 Tesla Model 3 in terms of spec, performance, and economy. It's always too little, too late. There does not seem to be a way to change it.

I'm a bit more positive on them. I do agree this Tonale should've been on the market earlier, but their future cars are going to massively benefit from platform technologies shared with other Stellantis brands that are all coming starting in 2024. Alfa isn't going to have it's EVs until 2026-2027 which is the real danger though, as brand interest will dwindle until then.
 
In the 80s and 90s they had achieved a good transition from the 60s and 70s (Alfa Romeo's golden years), with sharp and very flashy models (75, 155) that sold a lot and even competed with the best of BMW and any other.
They were intrepid and daring and in my eyes extremely attractive as well as super successful in the races

That transition is what has been failing after the stylized 156 the Brera, the coupe and cabrio of those years that were also a boiling point of personality (speaking of design), I don't know if they were good cars.

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The 155 was based on the Tipo's platform. Its saving grace were the engines. While the 75 was a true Alfa. Great to drive, but when the time for changing the brake pads or the rubber joints came, everybody was crying.
 
The 155 was based on the Tipo's platform. Its saving grace were the engines. While the 75 was a true Alfa. Great to drive, but when the time for changing the brake pads or the rubber joints came, everybody was crying.
I did not know that, although it would be compensated by opening the hood with tears of joy, it must be the most beautiful in history

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Alfa is doomed. They will offer a reskinned Peugeot for the price of a BMW with a poorer dealership support network. Why would anyone buy it? They need to offer something over and above BMW if they are priced accordingly. Perhaps it could be warranty? Can’t see Alfa offering a 7-year warranty to be honest

This is so unbelievably sad..... My beloved Alfa.......please......

I did not know that, although it would be compensated by opening the hood with tears of joy, it must be the most beautiful in history

Also tears of another engine breakdown. Just don't mess up the chrome while fixing it.
 
regarding A-R's current engines, what I gathered is their turbo-4 has generally been without major issues, but their turbo V6's in their QF cars have been hit-or-miss. How much truth there is, I don't know.
 
This is so unbelievably sad..... My beloved Alfa.......please......



Also tears of another engine breakdown. Just don't mess up the chrome while fixing it.
The Alfa engines are mostly reliable the V6 3.0 and 3.2 engines are robust, I have read a few forums and they only need some more frequent oil filling

Alfa most failings are not Mechanical but they had tons of electrical problems.

Their V6 engines are probably the most beautiful engines on any car. Stunning to look at and also have a beautiful sound as well and loads of character.
 

Alfa Romeo

Alfa Romeo Automobiles S.p.A. is an Italian luxury car manufacturer and a subsidiary of Stellantis Italy. It was founded on 24 June 1910 in Milan, Italy, as A.L.F.A., an acronym for Anonima Lombarda Fabbrica Automobili. The brand is known for sport-oriented vehicles and has been involved in car racing since 1911. As of 2023, it is a subsidiary of the multinational automotive manufacturing corporation Stellantis.
Official website: Alfa Romeo

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