If you listen to the Press conference (or skit?) for the Tonale. You are presented with the new face of Alfa Romeo.Will it happen?
Couldn‘t agree more. Presented already dated.It could have been presented 7 years ago and nothing happened, a currently invisible company like Alfa Romeo with almost no sales does this?
It is homogeneous and nothing more, zero creativity and less novelty, it does not impact anywhere or stand out from anything.
All the design keys are from a decade ago, the general shape is in my opinion of the Mito that was not even very successful, the wheels are practically the same, the three-dimensional grille was used by everyone and was abandoned years ago, the front lights of the Brera Without further ado, the widened organic rear flanks expired and as a whole it could be a Mazda seen in profile.
Alfa Romeo if it continues like this it will not go anywhere
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Unfortunately you are right. Alfa is always 4-5 years behind its competitors. The plug-in hybrid Tonale should have been introduced around 2017-2018. That massive gear lever is unacceptable in a brand new model in 2022. The Giulia as it now stands would have been competitive in 2017, not in 2022. And when we finally get a new Giulia EV, perhaps in 2026, it will probably be equal to a 2020 Tesla Model 3 in terms of spec, performance, and economy. It's always too little, too late. There does not seem to be a way to change it.Couldn‘t agree more. Presented already dated.
I think the brand will be officialy dead arround 2026-27. Gulia doesn’t sell, Stelvio neither. I don‘t think an outdated Tonale will change that. They need at least one hot seller to survive and create some potential for future investments.
Looking back into last 20 years, it probably won‘t happen. And now EV‘s, if Germans are late in the game, Alfa could be there in 5 more years (with maybe 1 or 2 BEV's) with Stellantis.
Fiat and later on FCA killed Lancia and Alfa, the plans with Stellantis is a clueless wish dream IMO.
They are not listeningThey are good cars but should have been priced to be significantly cheaper than the equivalent BMW.
Alfa is doomed. They will offer a reskinned Peugeot for the price of a BMW with a poorer dealership support network. Why would anyone buy it? They need to offer something over and above BMW if they are priced accordingly. Perhaps it could be warranty? Can’t see Alfa offering a 7-year warranty to be honestThey are not listening
February 14
CEO Jean-Philippe Imparato aims to be on a par with the German marque as far as pricing is concerned. Speaking with Automotive News Europe: “our pricing benchmark is BMW in every region”.
They are not listening
February 14
CEO Jean-Philippe Imparato aims to be on a par with the German marque as far as pricing is concerned. Speaking with Automotive News Europe: “our pricing benchmark is BMW in every region”.
The 156 was the last (and only?) truly successful Alfa Romeo model at least for the past 30 years. Don't know how the 1980's models succeeded. Perhaps the 164 sold OK, but I'm not sure?Perhaps my memory needs some additional jogging...but...
I cannot recall a genuinely compelling as well as commercially successful volume model by Alfa-Romeo since retirement of the 156 sedan/Sportwagen (Tipo 932). One would assume that the BEV-era would open lucrative opportunities for a highly design-oriented brand such as Alfa-Romeo. A total dismissal of the brand may be premature. But efforts such as the Tonale are simply tepid. It's a "seen it before, been there before" non-descript product the presents a highly vague, at best, link to the brands once illustrious history. Rapid advancements in BEV technology (especially progress pertaining to the reduction of size and weight of batteries as well as e-motors) could theoretically inspire A-R (Stellantis) decision-makers to "dig deeper" into the brands' heritage "treasure chest" and motivate them to "re-think" the possibilities that a "Giulia Tipo 105/115" spiritual revival could hold. Attempting to compete directly with BMW is destined to equate to failure. Automobiledom doesn't need a BMW "wannabe".
In the 80s and 90s they had achieved a good transition from the 60s and 70s (Alfa Romeo's golden years), with sharp and very flashy models (75, 155) that sold a lot and even competed with the best of BMW and any other.The 156 was the last (and only?) truly successful Alfa Romeo model at least for the past 30 years. Don't know how the 1980's models succeeded. Perhaps the 164 sold OK, but I'm not sure?
Just a funny anecdote: I came across an interview of some Alfa Romeo boss in a car magazine from 1985. He was talking about the brand new model, the Alfa 75, and how improved build quality was going to be their main focus with this new model.
Alfa and improving quality seems to have been the on-going theme of the marque for 40 years now. They just never seem to quite get there!
Unfortunately you are right. Alfa is always 4-5 years behind its competitors. The plug-in hybrid Tonale should have been introduced around 2017-2018. That massive gear lever is unacceptable in a brand new model in 2022. The Giulia as it now stands would have been competitive in 2017, not in 2022. And when we finally get a new Giulia EV, perhaps in 2026, it will probably be equal to a 2020 Tesla Model 3 in terms of spec, performance, and economy. It's always too little, too late. There does not seem to be a way to change it.
The 155 was based on the Tipo's platform. Its saving grace were the engines. While the 75 was a true Alfa. Great to drive, but when the time for changing the brake pads or the rubber joints came, everybody was crying.In the 80s and 90s they had achieved a good transition from the 60s and 70s (Alfa Romeo's golden years), with sharp and very flashy models (75, 155) that sold a lot and even competed with the best of BMW and any other.
They were intrepid and daring and in my eyes extremely attractive as well as super successful in the races
That transition is what has been failing after the stylized 156 the Brera, the coupe and cabrio of those years that were also a boiling point of personality (speaking of design), I don't know if they were good cars.
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I did not know that, although it would be compensated by opening the hood with tears of joy, it must be the most beautiful in historyThe 155 was based on the Tipo's platform. Its saving grace were the engines. While the 75 was a true Alfa. Great to drive, but when the time for changing the brake pads or the rubber joints came, everybody was crying.
Not only the V6 but also the twin spark four cylinders were well above the competition.I did not know that, although it would be compensated by opening the hood with tears of joy, it must be the most beautiful in history
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Alfa is doomed. They will offer a reskinned Peugeot for the price of a BMW with a poorer dealership support network. Why would anyone buy it? They need to offer something over and above BMW if they are priced accordingly. Perhaps it could be warranty? Can’t see Alfa offering a 7-year warranty to be honest
I did not know that, although it would be compensated by opening the hood with tears of joy, it must be the most beautiful in history
The Alfa engines are mostly reliable the V6 3.0 and 3.2 engines are robust, I have read a few forums and they only need some more frequent oil fillingThis is so unbelievably sad..... My beloved Alfa.......please......
Also tears of another engine breakdown. Just don't mess up the chrome while fixing it.
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