Acura’s Future: We want to rival Bentley and Maybach

[cawimmer430]

Three words: "What the ***?"

Are these guys nuts?

Acura’s Future: We want to rival Bentley and Maybach

While Hyundai targets BMW and Mercedes, Acura takes it up a notch with Bentley and Maybach in its sight. This is Honda’s luxury division Acura, who just opened a new design center in California in May, hoping to distance itself from Honda.

“We want to rival Bentley and Maybach in performance and design,” said Dave Marek, chief designer for Honda R&D Americas, in an interview with Automotive News.

But while Acura dreams of playing in the big leauge, the truth is that since there is no V8 or rear-wheel drive car in its lineup, Acura will remain a second-tier luxury brand.

Link: Acura’s Future: We want to rival Bentley and Maybach

 

[Centurion]

Let's not get carried away Honda.

 

[RICHBOY]

They might 1st want to try putting a V8 in there fagship sedan don't ya think?!

 

[siko]

I was ROTFL my ass off when I read this title.

They don't even rival Audi/BMW/Benz... still making FWD platform cars! Of the 3 Japanese luxury manufacturers, they are the lowest on the scale.

 

[MikeJ]

Dang you Wimmer, I almost choked on a banana when I saw the title... there needs to be a warning on these threads.

 

[LaArtist]

i wish them good luck..lmao

 

[rev]

I didn't know it's April fools day! MORONS!!!

 

[ateekt]

I better stay quite ...!

 

[Merc1]

The most absurd thing I've read in quite some time. For all the reasons above and more Acura will never rival anyone in their current form, let alone the toppers of the luxury pile.

M

 

[Giannis]

Hmm, it's a good laugh, but if you think of it, why would Acura need to make such a move? I guess that it's not easy from day 1 to day 2 to change the brand this way. Other than that, they lack tradition in this segment...

This article can't be true....

 

[Merc1]

One of their execs was likely drunk at an industry party and just put that out there to stir up some attention. Acura hasn't a snowball's chance in hell of competing with Bentley and Maybach in anything they do best.

M

 

[Bruce]

Acura makes good cars, but this is just ridiculous.

 

[Kowalski]

Acuras are nothing more than Euro-spec Hondas with a poncy badge and name. Whoever announced this, clearly was on the loopy juice or smoking a Two ton joint.

 

[RICHBOY]

One of their execs was likely drunk at an industry party and just put that out there to stir up some attention. Acura hasn't a snowball's chance in hell of competing with Bentley and Maybach in anything they do best.

M

"a snowball's chance in hell" No matter how many times I hear that phrase, it still makes me laugh!

 

[ateekt]

Acura is trying to line-up next to monsters, with class of their own, like Bentley & Maybach with "FWD" line-up ...!

Good joke, makes you laugh & pisses off your neighbor, who owns a Legend coupe & thinks of it, as a sports car ...!

 

[Kowalski]

Good joke, makes you laugh & pisses off your neighbor, who owns a Legend coupe & thinks of it, as a sports car ...!

Gets worse when you've got this tosser in your job, who actually bought the new Legend and annoy the hell out of everyone in the company and in the Pub after work, boasting how reliable his big Honda is compared to a BMW 5-Series.

Weirdly he doesn't tell the same to our boss who owns a 550i.

 

[cawimmer430]

Dang you Wimmer, I almost choked on a banana when I saw the title... there needs to be a warning on these threads.

Oops...

 

[cawimmer430]

It's quite simple, really. Bentley, Rolls Royce and Maybach have a long history of engineering, prestige and elegance. Anyone of these brands brings up memoirs of exotic and superbly engineered quality automobiles. Cars like the Rolls Royce Silver Shadow or Silver Spirit, Maybach Zeppelin etc. These brands have a name and they stand for something. They have heritage, class and are considered the best of the best.

Acura could never match this in a million years (I feel the same way about Lexus and Infiniti) no matter what they do. The brand Acura has no heritage and its prestige is less than Lexus (and Lexus in turn IMO has less prestige than BMW and Mercedes by far). What's an Acura? The average global citizen knows what a Bentley or Rolls is, or a Maybach, maybe even a Horch or Duesenberg? But Acura? What's that?

Sorry Acura, won't work.

 

[ateekt]

Gets worse when you've got this tosser in your job, who actually bought the new Legend and annoy the hell out of everyone in the company and in the Pub after work, boasting how reliable his big Honda is compared to a BMW 5-Series.

Weirdly he doesn't tell the same to our boss who owns a 550i.

 

[RICHBOY]

It's quite simple, really. Bentley, Rolls Royce and Maybach have a long history of engineering, prestige and elegance. Anyone of these brands brings up memoirs of exotic and superbly engineered quality automobiles. Cars like the Rolls Royce Silver Shadow or Silver Spirit, Maybach Zeppelin etc. These brands have a name and they stand for something. They have heritage, class and are considered the best of the best.

Acura could never match this in a million years (I feel the same way about Lexus and Infiniti) no matter what they do. The brand Acura has no heritage and its prestige is less than Lexus (and Lexus in turn IMO has less prestige than BMW and Mercedes by far). What's an Acura? The average global citizen knows what a Bentley or Rolls is, or a Maybach, maybe even a Horch or Duesenberg? But Acura? What's that?

Sorry Acura, won't work.

I high doubt Horch or Duesenberg are more notiable on a global scale then Acura!