5 Series (F10) 2010 BMW 5er (F10): spy pics & info

[K-A]

Ermm, I really hope the tails don't look like that.... I hate the 3-er's tails, one of the weakest out there IMO, just not sharp, nor sporty, nor elegant, etc. Really nothing to them.

Then again, I haven't liked a BMW rear in who knows how long. E46 M3 is the only BMW ass I can think of right now that makes me drool.

 

[NarutoRamen]

I guess that's just extra incentive to settle for nothing less than a 535i if I ever buy the F10 5-Series!

Didn't I f__king say that when I posted last time about the difference between the cars to where people were trying to make pathetic jokes.

Thanks, I accept all your apologies.

 

[Beemer B773ER]

Hahaha.. you tell 'em Naruto!!

From what I can gather, the F10's rear light will be very similar to the new 7er's, except the white reverse light won't be a small slit like the 7er, but rather it will be a white triangle just like the E90 3er's rear light. So, pretty much, all the brake-light components (the red parts) will be like the 7er, and the turn indicators will be just like the 7ers, but the reverse light will be different.

As for that rendention by Huck... in terms of the F10 5er, as explained the rear light components are wrong in terms of the reverse light. Secondly, with the 5er, the lights are wider (as in they stretch across the rear more much like the 7er). There will be a chrome strip connecting the rear lights...and the crease line for the bumper will sweep upwards just like the CS Concept and new 7er.

Overall, I'm expecting a rear-end very similar to the 7er, except as stated, the reverse light will be a white triangle just like the E90 3er.

 

[Mii]

...
There will be a chrome strip connecting the rear lights...and the crease line for the bumper will sweep upwards just like the CS Concept and new 7er.
...

Chrome strip won't look good on the 5er when LED light cluster is arranged in an angle as compared to straight across in the truck light on 7er. I preferred BMW would not attempt to place the chrome strip on F10 production model.

 

[Beemer B773ER]

Unfortunately, you can thank the Americans for 'needing' chrome on cars to class them as luxury vehicles. The initial E60 didn't have much chrome lining at all, but BMW realised their 'mistake' and corrected it when it came time to facelift the E60.

This time around, the 5er will have a chrome strip at launch. I don't think there's much to worry about it terms of a straight chrome strip being offset by the curved angle of the LED light cluster because from the FEP pics it's clear there will be enough straight lines on the rear-end, and there will also be a number of upswept curves which are at the same angle as the curvature of the light unit to make the entire rear-end cohesive and harmonious (to a degree.. this is still BMW afterall).

IMO of course.

 

[Human]

I am with you on that one Beemer. The SUBTLE use of chrome would be fine BUT hopefully BMW would not make the mistakes made in the past.
BMW and chrome does not go well, as we BMW fanatics know already.
Chrome are reserved for certain makes of cars - of wich Britain made e.g. Rolls, Bently and American made automobiles....I would include Mercedes-Benz from the German manufacturers - BMW....NOT!

 

[Human]

Auto Express

Source: Auto Express

In their article on the F10 spy pics they wrote it so beautifully...

'Here's proof that the BMW 5-series is shaping up very nicely indeed. These latest images show the handsome executive wearing minimal disguise - and it's clear to see that it's going to be on of the best looking cars in its class.'

The motoring press like's it already!

 

[EnI]

F10 5er : the missing link between 3er & 7er ... Featuring all the latest BMW styling language, mightiness & aggressiveness of the current generation, and the grace & elegance of the previous one.
It started with 7er, following by 5er, and will continue with new 3er ... Back to classic BMW proportions - combining elegance with aggressiveness, while retaining the powerful & mighty stance of the "Bangled" generation ... And the avant-garde "flame-surfacing" styling. Which is now more & more becoming a mainstream.

It will be analog to latest F01 7er: when compared to FL E38 & FL E65. F10 will be in a very similar relation - although with E60 & E39.

And yes --- as said in 2003/04 already: ... BMW are refining the Bangle designs ... retaining the good solutions, and bringing back some old ones that were missed much by the customers. Bangled generation was one huge experiment - making a huge step forward ... to see how much further the boundaries can be pushed. And the marketing guys have learned A LOT. That makes a great marketing cache & know-how for the many years ahead.

And why this experiment was so great? Because it was done at the company's peak point (financial & business wise) - when a company was least vulnerable, and in good condition to experiment.

Imagine BMW experimenting in this times ... starting with F01 ... It would be a disaster.

But with launching a whole generation of daring designs & styles, BMW actually created a real-life "customer clinic" ... usually such things are done with pilot groups, in limited numbers, and getting results with a help of statistical methods.

They got lots of info, where they got too far (and had to make a step back), and where even further steps forward can be done.

Therefore - as said in 2003/04: this upcoming generation will be one of the best BMW generations ever: featuring all the good things of the old & current generations. Automotive eugenics. Cargenics.

And there are some news on 7er GT ... check the "Phoenix rising" thread ...

 

[K-A]

I'm just sitting here and thinking how DIFFERENT this whole build-up and response to the spy shots of the new 5 compares to what was of the W212 E-Class, which I followed from the very beginning.

The 5'er is met with so much excitement, and even under the disguises, is gaining immediate recognition as a design improvement. It was really wasn't this way with the W212 (it had its fans, but as a whole it was really the other way around). Maybe BMW fans are more enthusiastic and optimistic? Maybe the new 5 is a much better execution than the W212 (that is in fact my opinion)? I dunno, just interesting. M-B fans tend to be more conservative in nature (definitely not all though of course), so it is expected that they'll need a bit of convincing before they hop on the bandwagon.

I dunno, just interesting.

 

[EnI]

Or ... the BMW CM is doing an excellent job ... while MB one is actually non-existent.



Mind the SCOTT project has been active for almost ten years now.

Perhaps investment in SCOTT was much more clever move than eg. making a supercar. Brand-image wise ...

It's not a secret BMW is very active in the internet ... and it's considering the new media very seriously. While some others are a bit more conservative ... or traditional.

Yes, eg ... MB, Porsche, Audi etc --- they all offer WEB-TVs etc ... but somehow BMW WEB-TV & it's videos are much more exposed & visible. Although BMW wasn't the first one launching such a project.

BMW use marketing (promotion, to be more clear ... especially PR & advertising) much more effectively ... using new approaches ... and beside being a design company, BMW are now transforming in a media company as well.

And, yes ... there has ever been a certain enthusiasm when comes to BMW brand, and it's fans. Especially among younger population. And still is ... not only due to the products (vehicles) but also due to communication approach which is much closer to the communication habits of today's youngsters. And being in ouch with time, BMW are able to keep BMW brand alive, exposed, and making it utterly dynamic & modern. As said many times: brand is much more than the product itself. But the product is the main foundation, of course - and the most important part of the brand promoter. Without desirable product a brand is dead.

As much BMW CM can be some times, it does a great job - for the company, for the brand, for the fans, and for the future customers.

Modern, dynamic, powerful, successful, independent, free-spirited, joy-bringing ... BMW.

Who does not want to be associated with all the above-listed characteristics?!

 

[aleks_16]

The most young people (from 15 to 25) preffer Audi i dont know why but for tjhem Audi is more modern and fresh then BMW .
When BMW will be young then they should build sporty cars liek Z2, when BMW want to be modern they should bild aggresive looking car maybe the next 3er coupe can be that!!!???AND WHATS IMPORTENT A sexy softtop is much more sporty than a heavy hardtop .

 

[Human]

Or ... the BMW CM is doing an excellent job ... while MB one is actually non-existent.



Mind the SCOTT project has been active for almost ten years now.

Perhaps investment in SCOTT was much more clever move than eg. making a supercar. Brand-image wise ...

It's not a secret BMW is very active in the internet ... and it's considering the new media very seriously. While some others are a bit more conservative ... or traditional.

Yes, eg ... MB, Porsche, Audi etc --- they all offer WEB-TVs etc ... but somehow BMW WEB-TV & it's videos are much more exposed & visible. Although BMW wasn't the first one launching such a project.

BMW use marketing (promotion, to be more clear ... especially PR & advertising) much more effectively ... using new approaches ... and beside being a design company, BMW are now transforming in a media company as well.

And, yes ... there has ever been a certain enthusiasm when comes to BMW brand, and it's fans. Especially among younger population. And still is ... not only due to the products (vehicles) but also due to communication approach which is much closer to the communication habits of today's youngsters. And being in ouch with time, BMW are able to keep BMW brand alive, exposed, and making it utterly dynamic & modern. As said many times: brand is much more than the product itself. But the product is the main foundation, of course - and the most important part of the brand promoter. Without desirable product a brand is dead.

As much BMW CM can be some times, it does a great job - for the company, for the brand, for the fans, and for the future customers.

Modern, dynamic, powerful, successful, independent, free-spirited, joy-bringing ... BMW.

Who does not want to be associated with all the above-listed characteristics?!

The BMW brand is ALIVE AND WEL!!

 

[Human]

The most young people (from 15 to 25) preffer Audi i dont know why but for tjhem Audi is more modern and fresh then BMW .
When BMW will be young then they should build sporty cars liek Z2, when BMW want to be modern they should bild aggresive looking car maybe the next 3er coupe can be that!!!???AND WHATS IMPORTENT A sexy softtop is much more sporty than a heavy hardtop .

In the RSA the opposite is true! AND worldwide the BMW is stil outselling Audi and will be for years to come!!!!!!!!!!!!

The 1er is HUGELY popular amongst younger people, the X1 is coming to dealers soon and beleive me the next 3er would not be as bland as the new-ish A4!

THE POWERFUL PRESENCE SO CHARACTERISTIC OF A BMW!

 

[coolraoul]

I'm just sitting here and thinking how DIFFERENT this whole build-up and response to the spy shots of the new 5 compares to what was of the W212 E-Class, which I followed from the very beginning.

The 5'er is met with so much excitement, and even under the disguises, is gaining immediate recognition as a design improvement. It was really wasn't this way with the W212 (it had its fans, but as a whole it was really the other way around). Maybe BMW fans are more enthusiastic and optimistic? Maybe the new 5 is a much better execution than the W212 (that is in fact my opinion)? I dunno, just interesting. M-B fans tend to be more conservative in nature (definitely not all though of course), so it is expected that they'll need a bit of convincing before they hop on the bandwagon.

I dunno, just interesting.

Mercedes never was that much about exciting design. Their cars were always more conservative, less exciting than the Bimmers.
And MB is still recovering from the Schrempp-era.

So the focus was on reliability, engineering, quality. Restoring the trust in the brand.

However, as a Mercedes fan, I can say that I am very pleased by the sqared designs. They display the values of the brand very well.

Once Mercedes will be have its quality reputation back, they will start to innovate in terms of design. Now is the time to reassure the customer about the quality of the product.

The W212 looks stunning though. I see more and more of them, they really look impressive and classy IRL. Love them.
I don't like the Coupe however.

That F10 is shaping up nicely, but I hope it doesn't look anything like the e90. I din't like the e90 at all.

The most young people (from 15 to 25) preffer Audi i dont know why but for tjhem Audi is more modern and fresh then BMW .

When BMW will be young then they should build sporty cars liek Z2, when BMW want to be modern they should bild aggresive looking car maybe the next 3er coupe can be that!!!???AND WHATS IMPORTENT A sexy softtop is much more sporty than a heavy hardtop .

That is surprinsingly true. The young people are very big on Audi, while the post-e46 Bimmers are much less popular among them.

The "young cocky male driving madly without indicators" image is now associated with Audi even more than with BMW. In fact, BMW now has an older image than Audi and is not ZE brand of the young successful male any more. I cannot understand why, but so it is here.

Mercedes still has its image of "car for elderly", even if not as much as before. Especially the sedans, because SLK, A-Class made a lot to attract younger customers.

 

[EnI]

The most young people (from 15 to 25) prefer Audi i dont know why but for them Audi is more modern and fresh then BMW

Yes, current generation of Audi cars do have more fans among youngsters - since Audi invested much in becoming an alternative sports luxury brand - offering super deal to corporate customers (state & local governments, corporations, sports clubs, hotels etc). Audi got an identity of rising star ... Audi cars portraying instant success & oozing instant power. Something BMW cars did before that in late 80s and early 90s. Soccers stars driving Audi (sponsor cars), VIPs driving in Audis, top politicians driving in Audis, mafia bosses driving in Audis, CEOs driving in Audis etc. Not to mention the LED strips - which are THE deal maker for loving Audi ... among youngsters. Especially the cars like A5 / S5 & R8 ... which stir the imagination.

But still ... Audi brand still lags behind BMW & even more behind MB - image wise although it came closer with the latest generation of cars. And with the new generation of MB & BMW products Audi won't have anymore of product advantage - while still lagging in general brand image. Therefore they are investing huge money in marketing & projects like R8, A7 SB etc.
MB is getting back on track (quality wise), so is BMW (luring back the lost customers, while retaining the new & existing ones - with a combination of new-old design). BMW are not standing still, and nor are MB.

BMW still has one huge problem ... everyone wants a BMW, but not many are ready to really buy it (new one). Therefore lots of used BMW are in demand. Meaning: BMW has problem to justify high price. Eg. MB brand brings more prestige & status, while Audi brings more instant quality (appearence). And therefore many people are ready to pay a lot for a new MB, or a new Audi, but not so much for an expensive new BMW. I'm seeing much more used BMWs in the streets than eg. Audis.

Therefore BMW are working on better quality appearance, and pushing BMW brand higher in status - with sponsoring top-end social events etc. Stealing the role back from Audi. I'm hearing there will be a fierce fight for corporate customers between BMW & Audi ... BMW will invest huge money to get corporate buyers back - since the left the brand due to too avant-garde design.

IMO the upcoming generation of BMW, Audi & MB cars will provide a spectacular match / fight ... since all three brands will offer consolidated & improved products ... without any of previous weaknesses. Great times for the customers indeed.

 

[Human]

I can realte on Coolraul's comment with the W212, it is a car that is PURE Mercedes. Just what the purest Merc customer expected from the brand.
The E-coupe is a very beautiful car in my eyes, but does lack some brand virtue....


Where Audi and younsters are concerned....I would still disagree on that, the 1er did WONDERS for the BMW brand and is still doing just that. The 135i and 130i is a sales success in a relative small car market here in the RSA, and it's the younger people buying them. I myself are 33 years of age and drive a X35i, my wife a 120i. I have twin brothers who are know 30 years old, one drives a E53 X5 3.0d and the other one a 335i sedan.
Audi had an A4 loooooong before the 1er, the 1er sure made up ALOT of ground since it's unveiling in 2004. BMW is still expanding it's 'younger' lineup with the X1!

 

[aleks_16]

Ebi whats about teh huck shop is it near to the real thing of teh back???
I HOPE the 3 series will be sporty, low, aggressive sprty with trapez grill lige the gina light concept.HUCK again whats with the 3er tii shop is it maybe something similar to the final chosen design???
When BMW go back to the roots they will be become the sporty and fresh image back i think BMW will COME BACK with fesh new products but how eni sad we must ait 4 years =(
BUT i will wait

 

[Betty Swollocks]

Or ... the BMW CM is doing an excellent job ... while MB one is actually non-existent.



Mind the SCOTT project has been active for almost ten years now.

Perhaps investment in SCOTT was much more clever move than eg. making a supercar. Brand-image wise ...

It's not a secret BMW is very active in the internet ... and it's considering the new media very seriously. While some others are a bit more conservative ... or traditional.

Yes, eg ... MB, Porsche, Audi etc --- they all offer WEB-TVs etc ... but somehow BMW WEB-TV & it's videos are much more exposed & visible. Although BMW wasn't the first one launching such a project.

BMW use marketing (promotion, to be more clear ... especially PR & advertising) much more effectively ... using new approaches ... and beside being a design company, BMW are now transforming in a media company as well.

And, yes ... there has ever been a certain enthusiasm when comes to BMW brand, and it's fans. Especially among younger population. And still is ... not only due to the products (vehicles) but also due to communication approach which is much closer to the communication habits of today's youngsters. And being in ouch with time, BMW are able to keep BMW brand alive, exposed, and making it utterly dynamic & modern. As said many times: brand is much more than the product itself. But the product is the main foundation, of course - and the most important part of the brand promoter. Without desirable product a brand is dead.

As much BMW CM can be some times, it does a great job - for the company, for the brand, for the fans, and for the future customers.

Modern, dynamic, powerful, successful, independent, free-spirited, joy-bringing ... BMW.

Who does not want to be associated with all the above-listed characteristics?!

A BMW enthusiast posting this is one thing, but when the boundaries become blurred between an enthusiast and 'creative marketing' it starts to leave a sour taste in my mouth. This sounds just like a press release and not the musings of a BMW fan.

People do not like to be played with or deceived if you like. What 99% of the people on here want is news about future BMW's, how they're going to look, what new technology will be introduced etc. Which you and Scott (whoever Scott is at the time) do nicely. But when you make posts like this I just feel a bit like I am being manipulated.

 

[klier]

looks like a big 3 series with 7 series lights...i guess that's about right for a 5 series.

i thought the same. Seems to be a lot of e90 in it as well, especially from the side-profile.

if anything i don't see e90 or e39, rather some e46 in side profile, which in itself is quite interesting.

it does looked more of e46 profile, especially on the rear door/quarter panel line along with hofmeister kink, seemingly a e46 5-series if bmw had released one.

 

[aleks_16]