2008 E92 BMW M3 Coupe priced at $100,000 by Dealers

[Bartek S.]

We all know that when a new BMW model is launched, some dealers like to mark up the price, above the MSRP. But, I have never thought that a dealer will actually go as high as $30,000 markup. The CenturyWest BMW in North Hollywood decided to price the new BMW M3 at the "amazing" price of $100,000. The sticker clearly shows the "Dealer Market Adjustment" of $30,000 on top of several options packages, so there is definitely no confusion or misunderstanding there.
Even though the new 2008 BMW M3 has over 400 ponies froman all-new 4.0L V8, I find the markup to be absolutely ridicoulous and I doubt anyone would go for it. From my experience, they will still sell it over MSRP, but only at $5-7k over.
bmwblog

 

[Centurion]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

40% markup??? No thank, I would even not fork over that much premium for a Porsche. Only someone really stupid would pull the trigger on that, but I wouldn't mind pulling the trigger on the sales manager for that dealer.

 

[warot]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

^^ there are people that would buy it just because the money is not a big issue, but they just want the latest and greatest now. I see a lot of dealers are actually selling with no markups at all... they are brand new demos too.

 

[Matt530i]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

You'd have to be an idiot to pay an extra $30k for nothing. That being said, sadly, there is probably an idiot out there that will pay.

 

[Merc1]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

Yep its happening all over the country:

M

 

[PanterroR]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

One of the biggest idiotisms i've seen from BMW and their dealers!

Market adjustments??? W T # ???

 

[Merc1]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

In short it is what they think one is willing to pay in order to have the first M3 on the block. Sadly there will likely be a few buyers that fall for this.

I must say though the car is gorgeous. The local BMW dealer has 3 of them, all with "sold" tags in their windshields. There is something about seeing a car at the auto show vs seeing it at the dealer, the look only gets better.

M

 

[PanterroR]

Re: 2008 E92 BMW M3 Coupe priced at $100,000

In short it is what they think one is willing to pay in order to have the first M3 on the block. Sadly there will likely be a few buyers that fall for this.

I know and i still think it's idiotism.