Merc1
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Pretty Decent Article
This right says it all I think:
Mercedes once was famous for its over-engineered vehicles. But a new, “leaner” engineering philosophy was introduced by then Mercedes chief Juergen Hubbert and DaimlerChrysler Corp. CEO Dieter Zetsche, who at the time was head of Mercedes research and development.
Their goal was to help Mercedes cut cost while meeting the challenge of competition — particularly from the supremely efficient Japanese.
The new system cut as much as two years from the previously unhurried 7-year development process for any all-new Mercedes model. At the same time, the auto maker added a raft of niche models and greatly expanded the range at both ends.
What followed was a shift from an engineering-dominated product-development process and culture to a marketing-driven environment that resulted in the disappointing W210 E-Class, controversial A-Class and the quality-challenged, U.S.-built, M-Class SUV.
What do you all think?
M
This right says it all I think:
Mercedes once was famous for its over-engineered vehicles. But a new, “leaner” engineering philosophy was introduced by then Mercedes chief Juergen Hubbert and DaimlerChrysler Corp. CEO Dieter Zetsche, who at the time was head of Mercedes research and development.
Their goal was to help Mercedes cut cost while meeting the challenge of competition — particularly from the supremely efficient Japanese.
The new system cut as much as two years from the previously unhurried 7-year development process for any all-new Mercedes model. At the same time, the auto maker added a raft of niche models and greatly expanded the range at both ends.
What followed was a shift from an engineering-dominated product-development process and culture to a marketing-driven environment that resulted in the disappointing W210 E-Class, controversial A-Class and the quality-challenged, U.S.-built, M-Class SUV.
What do you all think?
M
