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Cornering Kingpin
AUDI LAUNCHES A REVOLUTION IN BROADCASTING
Audi UK, the German prestige car maker, makes broadcasting history on Monday 24 October 2005 with the official launch of the Audi Channel. The company is the first car manufacturer in the world to transmit its own dedicated channel and holds the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations.
Audi Channel, which will broadcast 24 hours a day, seven days a week on the Sky Digital platform (currently channel 259), is also the first brand-specific entertainment channel in Europe. Audi is essentially the first brand to go beyond advertiser-funded TV programmes.
Audi is a prestigious, sophisticated and sporty brand and the Audi Channel will reflect this, showcasing the company's range of premium, luxury vehicles – there will be nine major product launches alone during the channel's first year. But Audi Channel will not just inform, it will also entertain.
Content extends far beyond the Audi product range. It will demonstrate an impressive array of Audi activities. Programmes will include Le Mans motor racing, the UK’s largest amateur golf tournament, Goodwood, high-goal polo and red carpet arrivals at some of the hottest events of the season. It will also feature interviews with top celebrities and informative documentaries, such as the history of Audi’s legendary quattro, the production of the thrilling Audi ‘ski jump’ ad and the making of a watch inspired by Audi with highly acclaimed jeweler, Stephen Webster...
More Details: http://www.clickpress.com/releases/Detailed/4868005cp.shtml
Audi UK, the German prestige car maker, makes broadcasting history on Monday 24 October 2005 with the official launch of the Audi Channel. The company is the first car manufacturer in the world to transmit its own dedicated channel and holds the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations.
Audi Channel, which will broadcast 24 hours a day, seven days a week on the Sky Digital platform (currently channel 259), is also the first brand-specific entertainment channel in Europe. Audi is essentially the first brand to go beyond advertiser-funded TV programmes.
Audi is a prestigious, sophisticated and sporty brand and the Audi Channel will reflect this, showcasing the company's range of premium, luxury vehicles – there will be nine major product launches alone during the channel's first year. But Audi Channel will not just inform, it will also entertain.
Content extends far beyond the Audi product range. It will demonstrate an impressive array of Audi activities. Programmes will include Le Mans motor racing, the UK’s largest amateur golf tournament, Goodwood, high-goal polo and red carpet arrivals at some of the hottest events of the season. It will also feature interviews with top celebrities and informative documentaries, such as the history of Audi’s legendary quattro, the production of the thrilling Audi ‘ski jump’ ad and the making of a watch inspired by Audi with highly acclaimed jeweler, Stephen Webster...
More Details: http://www.clickpress.com/releases/Detailed/4868005cp.shtml
