X3/X4 Weird X3 ads

[LaArtist]

yes man.. you can try.. and you often succeed.. so no need to stop..
rock on

 

[klier]

Why eg. I had no problems understanding the ads despite seeing it here for the first time, while some others did?

It's not like they're that hard to understand... All's pretty clear.

Saved on my PC. Thanks.

 

[cawimmer430]

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

I think you nailed it, Eni. But when I saw these ads, I didn't get them either. I think advertising companies sometimes go a bit too far and despite blossoming with creativity, they take it too far so that the average person out on the street has no idea what they advert is trying to convey.

 

[Beemer B773ER]

Well simply being able to understand an advertisement at first glance or first view might be good in that you understand it straight away, but the downside is that you do not give the ad enough time and thought.

With these X3 ads, BMW purposely does not include an image of the vehicle itself, nor does it includes images of snowboarding, surfing, off-roading and so on because it is 'too easy' to understand the message. By making the reader/viewer look at it more than once, it forces that person to think about what the message/s of the ad is, and hence generates mental stimulation.

Some may say that because the ad is 'complex' the reader will give up on it.. but this is human's we're talking about. Curiosity overides the minds desire to ignore the ad, so the reader gives the advertisement added attention.
And once the reader 'solves' or decyphers the meaning of the ad, he/she feels a sense of 'achievement' (happiness) which is then linked to the BMW brand. Ofcourse this may only be a minor link, but it all adds up ad after ad after ad.

And ofcourse, the fact that BMW use such 'mentally activating' ads as opposed to the status quo or a picture of a car and driver conveys to the reader that BMW does not stick to conventional means. In other words, they are different, they are innovative... and very creative.

Clever ads. Thanks Just Me for the post, and thanks to Eni for the explainations.

 

[PanterroR]

Nice post, Beemer Boi...

 

[Beemer B773ER]

Nice post, Beemer Boi...

Thanks for the thumbs-up Tyc' ...

 

[PanterroR]

Thanks for the thumbs-up Tyc' ...

Anytime, my friend, anytime...