Merc1
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Tata Motors Ltd.’s Jaguar Cars Ltd. and Land Rover divisions no longer will report U.S. monthly sales, citing a strategy that stresses quality over quantity.
The U.K.-based luxury auto makers continued to make public monthly tallies following their sale by former parent Ford Motor Co. to Tata earlier this year, but have ceased the practice as of this month.
In August, Jaguar U.S. deliveries rose an estimated 1.3% over year-ago to 1,377 units, while Land Rover’s sales of 1,961 marked a 59.6% decline, according to a Ward’s estimate.
Jaguar and Land Rover spokeswoman Barbara Barrett says in an e-mail response that the divisions are niche auto makers and as such no longer are compelled to report sales figures.
“The quality of our sales – market, model and derivative mix – is more relevant to our performance and profitability than absolute volume,” she tells Ward’s.
“A continued focus on the monthly sales in specific markets does not present a realistic view of Jaguar and Land Rover’s true positions in their respective segments or overall business performance and can create a distorted and potentially harmful commentary.
“There is no absolute requirement to issue monthly figures locally, and the company does not, as a matter of policy, issue global figures,” she adds.
Full Article:
Jaguar, Land Rover Stop Reporting Monthly Sales
Ahh...the privileges of private, really foreign ownership. A good thing for Land Rover - cover up the losses. A bad thing for Jaguar, public needs to see that Jaguar is coming back IMO.
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