Jaguar / Land Rover JAGUAR LAND ROVER UNVEILS NEW JLR CORPORATE IDENTITY AS IT ACCELERATES MODERN LUXURY VISION

• Jaguar Land Rover unveils new corporate identity as it evolves to JLR
• New JLR identity embodies elegance, modernity and the company’s forward-thinking essence
• As announced, Range Rover, Defender, Discovery and Jaguar brands to be amplified under House of Brands approach
• Land Rover heritage mark to remain integral and will be visible on our vehicles, online platforms and retail sites
• New JLR identity is next step in Reimagine strategy and reflects company’s modern luxury ambition

Gaydon, UK, 1 June 2023: Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation.

The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.

The creative process behind the new identity focused on elegance, modernity and a forward-thinking essence to exhibit the direction and ambition of the company. The descending j aspires to add elegance, while the lighter weight of the emblem illustrates the step change to refinement and modernity.

JLR reaffirmed today that the Land Rover brand will remain a key part of the company’s DNA. Land Rover continues as a world-renowned and important heritage mark, remaining on vehicles, websites, social media and retail sites, underpinning the world-class Range Rover, Defender and Discovery brands.

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[dalab]

 

[klier]

Range Rover, Defender, Discovery............ and Jaguar

LOL

 

[J.E]

Range Rover, Defender, Discovery............ and Jaguar

LOL

Notice that bottom line ends at Discovery. Jaguar is left in the air.

 

[Matski]

Notice that bottom line ends at Discovery. Jaguar is left in the air.

Because the line delineates the Land Rover Brand and Jaguar isn't under Landrover.

 

[J.E]

Because the line delineates the Land Rover Brand and Jaguar isn't under Landrover.

Jaguar should be on top.