Toyota sues pornography site for using “Lexus”.

[Yperion]

Toyota sues pornography site over “Lexus” name

The owner of a pornography website that uses the name “Lexus” in its domain has been sued by parent company Toyota. “It just doesn’t make sense,” Mario Mendoza says. “They tell me it’s a trademark infringement or something. We’re not even competing in the same area.” Mendoza got the name for the site from his girlfriend, who stars on the website and whose stage name is Lexus. “It actually kind of offended me that they said I went and registered a name without their consent,” Mendoza told AVNOnline. “On the Internet, you can’t get any domain if it’s already protected by law. It was actually through Yahoo that I got the domain. I don’t see how I could have done anything wrong.” The Leftlane Perspective: Shouldn’t Toyota be flattered that its Lexus brand has risen to the point where it becomes inspiration for stripper stage names? No? Ok.

LLN

 

[Merc1]

Hilarious!

M

 

[siko]

Toyota is retarded... if they kept their mouths shut, very few people would have noticed or cared. Now, it'll probably make the news or create some sort of controversy and the whole public will know

 

[Giannis]

i think the whole story will have a negative effect on Toyota. This is ridiculous... I guess they want some money or only the domain name changed?

 

[Snake Vargas]

How is that ridiculous? Would you want people using Mercedes Benz, Audi or Volvo to use that in the domain name for a porn site?

It might not have been that serious, and going after them is almost certainly going to raise their profile, but neither is it something any company would seriously want to happen.

Whether they win the case is another matter, but it's not an unreasonable attempt.