Crown Toyota Launches Redesigned Crown Majesta


The Toyota Crown is an automobile which has been produced by Toyota in Japan since 1955. It is primarily a line of mid-size luxury cars that is marketed as an upmarket offering in the Toyota lineup.

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Press Release:

Toyota Launches Redesigned 'Crown Majesta'

March 26, 2009

Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces the launch in Japan today of the redesigned "Crown Majesta".

Vehicle Outline

Enduring presence and high-quality

Package

The extended wheelbase, 75mm longer than the previous series, creates a roomy and comfortable interior.
  • Longer wheelbase creates ample legroom for rear-seat passengers
  • Total vehicle length under 5 meters ensures greater maneuverability in cramped traffic environments

Exterior

Based on the Toyota brand "Vibrant Clarity" design philosophy, horizontal accents create a flowing silhouette, while the long wheelbase generates a style both commanding in appearance and expressive of vitality.


Interior

The wide instrument panel creates expansiveness, while individual components from the center cluster to the console are clear-cut, emphasizing the quality of the materials used.

The steering wheel, shift knob and ornament panel feature carefully selected, fine-grain wood to create a luxurious cabin atmosphere.

Optitron Meters (standard) and thin film transistor LCD Finegraphic Meters (optional) provide vivid and clear information to the driver.
  • Speedometer displays in both digital and analog format; lane and other information also displayed
  • Steering-wheel-affixed switch allows changing screen display to show fuel efficiency, Eco Zone Indicator (for environmentally considerate driving) and Night View system (see "Safety" section)

Seat frames can be finely adjusted to provide comfortable seating even during long periods of driving.
  • Type G and Type G "F Package" feature premium Japanese leather seats
  • Power Easy Access System slides driver's seat back and tilts steering wheel upward and forward, facilitating smooth ingress and egress for driver

The HDD navigation system is compatible with the G-BOOK mX Pro telematics service and is equipped with multi-media and other advanced functions such as Map on Demand, which provides automatic map and information updates.

A rear-seat entertainment system features a high-resolution 9-inch monitor built into the cabin ceiling.

The Toyota Premium Sound System, with a 19-channel amplifier and 20 speakers, offers sound quality comparable to a live performance.



Enhanced performance and advanced technologies

Performance

The two-wheel-drive models feature a 4.6-liter V8 engine that enhances driving performance, quietness and fuel efficiency. The engine is paired with an 8 Super ECT transmission with a driving response and acceleration management system to achieve smooth and powerful cruising.
  • Four-wheel-drive models employ 4.3-liter V8 engine with 6 Super ECT
  • 4.6-liter engine uses advanced D-4S (direct injection four-stroke gasoline engine, superior version) fuel injection system, coupled with electrically controlled Variable Valve Timing-intelligent system (VVT-iE) for improved driving performance and fuel efficiency

Electronically controlled air suspension, standard on all models, provides comfortable handling through the advanced control of vehicle roll. The suspension system receives cornering information and accumulated road surface-difference information from the navigation system and then optimizes shock-absorber damping force to enhance handling, cruising stability and ride quality.

Vehicle Dynamics Integrated Management (VDIM), which coordinates control of drive power, steering and brakes, comes standard on all models to ensure excellent vehicle stability and preventive safety performance even on slippery road surfaces.

The use of noise-reducing glass and optimal body-structure design, together with best placement of vibration-controlling and sound-blocking materials, achieves outstanding interior quietness.


Safety

The TMC-developed, world-first Front-side Pre-crash Safety System (part of overall Pre-crash Safety System) uses millimeter-wave radar to detect probable front-side collisions at intersections with good visibility.

The TMC-developed, world-first Pre-crash Seatbacks bring reclined rear seats to an upright position when the vehicle's Pre-crash Safety System detects a high probability of a front- or rear-end collision, thereby positioning rear occupants appropriately to lessen injuries caused by impact.

A stereo camera can detect pedestrians in front of the vehicle, with a warning displayed to the driver when necessary.

The "Night View" system uses a near-infrared camera to display difficult-to-see pedestrians, objects and sections of the road in front of the vehicle. The system also comes with a special pedestrian detection and display function.

The vehicle employs an advanced Global Outstanding Assessment (GOA) collision-safety body.

Ten SRS airbags, including rear-seat side airbags, are standard on all models.


Driver Support

The advanced car navigation system facilitates the entering and exiting of highways.
  • Using road-map data, system enables smooth acceleration when merging into highway traffic from on-ramps or service areas by controlling gear-change timing, as well as increasing engine braking for smooth deceleration when exiting highways or approaching tollbooths
  • System uses road-map data to inform driver of upcoming stop signs, issuing warning if driver is late in decelerating; navigation-system-linked brake-assist function supports driver in emergency braking, helping reduce vehicle speed

The Intelligent Parking Assist system uses ultrasonic sensors installed in the front of the vehicle to detect parking-space parameters. The system then helps the driver when parallel parking or when backing into the parking space by informing the driver when to turn the steering wheel and where to start backing up.



Product lineup aims to satisfy all occupants

The number of trim grades in the series has been increased from five to six.

The Type A "L Package" includes Variable Gear Ratio Steering (VGRS), which optimizes the angle of the front wheels in relation to steering wheel turn and vehicle speed, thereby enhancing driving pleasure by providing excellent handling response in line with the driver's intent.

The four-seat Type G "F Package" provides a safe and comfortable rear-seat space.
  • One of total of 11 SRS airbags in vehicle is world's first SRS rear-seat center airbag, which was designed to lessen secondary injuries caused by rear-seat passengers colliding with each other in side-on collisions
  • Controls for such functions as air conditioning, audio and seat-reclining are all located on large, rear-seat, center console
  • Rear-seat passengers can adjust large wing-type headrests to their preferred angle and enjoy audio via inlaid headrest speakers
  • Rear "air seats" can blow warm or cool air, while left rear seat boasts automatic leg rest that allows leg extension and comfortable support for passenger


Environmental impact reductions

Efforts were made to improve fuel efficiency and reduce CO2 emissions. The Type A model achieves a fuel efficiency of 9.4km/l (CO2 emissions: 247g/km). The Type G, Type G "F Package", Type C and Type A "L Package" all meet the 2010 fuel efficiency standards specified by the Japanese Law Concerning the Rational Use of Energy. In addition, all vehicles in the series achieve emissions levels 75% lower than the 2005 standards under the Japanese Ministry of Land, Infrastructure, Transport and Tourism Approval System for Low-emission Vehicles.

An Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation and an Eco Zone Indicator that shows throttle use aim to raise driver awareness toward environmentally friendly driving. Both are standard on all models.

Toyota employed its Eco-Vehicle Assessment System (Eco-VAS)—a comprehensive environmental impact assessment system—to efficiently achieve overall reduction of environmental impact throughout the vehicle's lifecycle.

A review of the materials, processing methods, and adhesives used for interior parts resulted in a reduction in the amount of volatile organic compounds, such as formaldehyde. The review also helped reduce the sometimes discomforting odors emitted from such materials to below the values outlined in the JAMA2 "Vehicle Cabin VOC Testing Methods (for Passenger Cars)", which are voluntary industry standards.


1 As of February 2009, as surveyed by TMC
2 Japan Automobile Manufacturers Association
 
Radar / Night vision tech

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Interior

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Instruments

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Parking Assist

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Soft-Close Function

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Adaptive Front-Lighting System

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Navigation / Entertainment System

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Audio System (20/18/10 speakers)


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Passive Safety

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Other

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Does anybody here understand Japanese? If so can you please tell me what this presentation is about?

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This car is like an XXL-sized McDonald's burger: it's huge & full of features but it's still a disgusting McD burger.
 
Oh c'mon EnI! It's a lot better than Lexus GS IMO. :usa7uh: Some details are also better executed than in the LS.
 
I quite like it. OK it isnt beautiful, but it isn't so bad and it does look comfortable. The front end looks quite nice in my opinion. And for the first time in a very long time I actually like the interior of a new Toyota. One thing Toyota are good at is making the instrument/speedometer panel look good!

I think this is competing against cars like the Honda Legend?? If so, I prefer this :D
 
I'd say the car has about as much charisma and personality as my office chair. There is nothing that one can get attached to when it comes to this car.
 
Rear compartment looks really comfortable and the car is very high-tech. Too bad the design is uninteresting.

Steering wheel is directly off a Prius or what?:D

Is this cheaper than the Lexus LS460? Or maybe, is it offered where the Lexus isn't? 'cause they seem to be in the same league, only the Toyota has even more gizmos in it...
 
Maybach inside, Hyundai outside... color me /bleh/ But that LCD screen control panel with nighvision display is awesome. My bet is it will soon be cheaper to use an LCD rather than dial and light indicators for the speed or other car reporting functions.
 
Definitely not a bad car!! Especially when you see the inside of this car it is one with true understatement!!
 
Com'on folks, it's not that bad. From the photos I can say that the whole idea is very nicely executed, but I am very curious to see the materials used! It's supposed to be a luxury cruiser for the Japanese (?) market. And it looks like it's just right!

:t-cheers:
 
Looks like the giant Camry. Has to be the dullest luxury car on earth with all the typical Toyota beige leather.

M
 

Toyota

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. As of 2022, the Toyota Motor Corporation produces vehicles under four brands: Daihatsu, Hino, Lexus and the namesake Toyota.
Official website: Toyota

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