BMW The new BMW 7 Series.


Discover the latest and upcoming BMW models, along with expert tips, guides, and technical support, all in one dedicated forum.
The new BMW 7 Series (04/2026)


The BMW Group is making a powerful statement with the new BMW 7 Series Sedan. Embodying Sheer Driving Pleasure at its most exclusive, the 7 Series reinforces its leading position in the luxury segment to compelling effect.

The new BMW 7 Series – the first luxury sedan with technologies from the Neue Klasse.
Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forwards once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design.
The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.
The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror[1], and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.
The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology[2], and a powerful software and electronics architecture delivering future-proof functionality.

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over‑the‑air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top‑class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive.
The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. The exceptionally poised and assured BMW 740d xDrive is now joined by the BMW 740 xDrive. And completing the line-up are two plug-in hybrid variants. In addition, a total of three BMW M Performance models demonstrate the strong commitment of the new BMW 7 Series to Sheer Driving Pleasure.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.
The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance systems and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.
As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2‑axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection.
The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle.
With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.
All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.

The new BMW 7 Series Sedan celebrates its world premiere on 22 April 2026. The start of production and worldwide market launch will follow just a few months later, from July 2026.



[1] To be introduced when production begins in November 2026.

[2] Will become available in stages for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.


BMW Group PressClub Global
 

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I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

new7er1.webp



At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… 🙂 and the bimmer fans will still applauding... :

new7er2.webp


The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.


new7er3.webp



Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area 🙂

new7er4.webp


I don’t know…
The 7 Series now wants to be some kind of cheaper Phantom. With that large upright grille, etc.

But in reality, the car has lost everything that the BMW 7 used to stand for — take the E38 as an example: sleekness, elegance, sportiness.
This new one is awkward, bloated, boxy, and massive — it looks like it’s been overtaken by time.
There is no beauty, no elegance, and even less grace....
Your dash design is brilliant and I like your idea of giving it a nod to the past with the driver angled screen and red lighting for the instruments and ambient lighting. It looks light years ahead of what BMW has actually done with the dash.

Except for the terrible design of the twin screens on the dash which I think looks just as bad as Audi latest dash screens the rest of the 7 series interior looks really good and the backseat is definitely the best place to be.

There are 2 more things I think BMW could have done better is they made the mistake like Mercedes with the S class by still keeping the ugly shiny Piano black trim surrounding the window switches. It would have been nice they used the same silver colour trim as the seat switch surround.

P90636124-bmw-740-xdrive-04-2026-2249px.webp


The rear fixed digital screen controls on the door for each passenger is a stupid idea and not practical and should be removable controls like what the S class has. You will have difficulty looking at the door all the time to adjust the seat or blinds.
 

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Pointlessly enormous grill, weird looking rear lights and a vomit-inducing interior full of nothing but screens. I’d say OK if this were BYD, but sadly, it’s a BMW
 
It is more a reason of aligning the model with the eco-awareness policy adopted by BMW. The Chrome Line Exterior package offered for the pre-LCI model and a standard equipment on former Design Pure Excellence has been replaced by BMW Individual Aluminium Line satinated package, albeit in a reduced form for the standard model with no specific details on the front and rear ends.


The car has lost some of its presence due to the missing chrome—at least 1% of the elegance it once had…
of course, purely and solely for cost-cutting reasons.
 
I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

new7er1.webp



At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… 🙂 and the bimmer fans will still applauding... :

new7er2.webp


The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.


new7er3.webp



Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area 🙂

new7er4.webp

Guys! We found that Youtuber who draws the random lines! He finally became a member here.

Welcome, line drawer.
 
Your dash design is brilliant and I like your idea of giving it a nod to the past with the driver angled screen and red lighting for the instruments and ambient lighting. It looks light years ahead of what BMW has actually done with the dash.

tnx man

I also prefer the “aluminum” finish on the seat adjustment buttons in the LCI 7er over that ugly piano black plastic in the mopf W223, but the buttons themselves still don’t feel premium (both the fake crystal-like plastic ones and the window switches).

Someone recently said it well: “If you want interior quality and materials like the A8, 7 Series, or S-Class had in the ’90s, you basically have to buy a Rolls-Royce or a Bentley today” — and unfortunately, that’s true.

I’d also add the current Lotus Emeya and Eletre — I haven’t seen such a well-executed interior in a long time (not even in a Bentley): even the rear parcel shelf is wrapped in leather, as are the interior sills and seat surrounds, and even the seat controls are made of aluminum — honestly, hats off to Lotus for that. Just look at the finishing on the buttons for example...or the fact that even the frunk is covered in plush.
You wont find a single plastic piece there.

THAT'S HOW A PROPER INTERIOR SHOULD LOOK LIKE:

lot2.webp

lot3.webp

lot4.webp

lot5.webp

lot6.webp

lot7.webp

lot8.webp

lot9.webp

lot10.webp
 
I'm surprised that with your design knowledge, you can even compare them.
The rear is very well designed; I like how the trunk lid is sculpted, and the whole ensemble, along with the lights, seems to me one of the best aspect of the car. It basically looks like "a new model," giving it a fresh, solid, and modern feel that will last for years to come, much better than the pre-LCI in that aspect.

1776911691259.webp
I mean yes, it does look like a completely new vehicle, but that doesn’t mean it’s good looking. All I’m seeing is a Lincoln with a BMW logo. They’re just way too long and don’t have the robotic / squared look of the front fascia.
So I don’t know, maybe it will grow on me, but for now it’s just odd. And don’t even get me started on that damn interior…
 
tnx man

I also prefer the “aluminum” finish on the seat adjustment buttons in the LCI 7er over that ugly piano black plastic in the mopf W223, but the buttons themselves still don’t feel premium (both the fake crystal-like plastic ones and the window switches).

Someone recently said it well: “If you want interior quality and materials like the A8, 7 Series, or S-Class had in the ’90s, you basically have to buy a Rolls-Royce or a Bentley today” — and unfortunately, that’s true.

I’d also add the current Lotus Emeya and Eletre — I haven’t seen such a well-executed interior in a long time (not even in a Bentley): even the rear parcel shelf is wrapped in leather, as are the interior sills and seat surrounds, and even the seat controls are made of aluminum — honestly, hats off to Lotus for that. Just look at the finishing on the buttons for example...or the fact that even the frunk is covered in plush.
You wont find a single plastic piece there.

THAT'S HOW A PROPER INTERIOR SHOULD LOOK LIKE:

lot2.webp

lot3.webp

lot4.webp

lot5.webp

lot6.webp

lot7.webp

lot8.webp

lot9.webp

lot10.webp

Must say, Chinese and Chinese/European joint venture manufacturers have been getting an awful lot "right" when it comes to interiors.
 
tnx man

I also prefer the “aluminum” finish on the seat adjustment buttons in the LCI 7er over that ugly piano black plastic in the mopf W223, but the buttons themselves still don’t feel premium (both the fake crystal-like plastic ones and the window switches).

Someone recently said it well: “If you want interior quality and materials like the A8, 7 Series, or S-Class had in the ’90s, you basically have to buy a Rolls-Royce or a Bentley today” — and unfortunately, that’s true.
I’d also add the current Lotus Emeya and Eletre — I haven’t seen such a well-executed interior in a long time (not even in a Bentley): even the rear parcel shelf is wrapped in leather, as are the interior sills and seat surrounds, and even the seat controls are made of aluminum — honestly, hats off to Lotus for that. Just look at the finishing on the buttons for example...or the fact that even the frunk is covered in plush.
You wont find a single plastic piece there.

THAT'S HOW A PROPER INTERIOR SHOULD LOOK LIKE:

lot2.webp

lot3.webp

lot4.webp

lot5.webp

lot6.webp

lot7.webp

lot8.webp

lot9.webp

lot10.webp
They look so good. I also think Genesis is doing great job at their interiors. A perfect combination of luxury and just enough screens.

IMG_4520.webp
IMG_4521.webp
 
I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

new7er1.webp



At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… 🙂 and the bimmer fans will still applauding... :

new7er2.webp


The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.


new7er3.webp



Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area 🙂

new7er4.webp


I don’t know…
The 7 Series now wants to be some kind of cheaper Phantom. With that large upright grille, etc.

But in reality, the car has lost everything that the BMW 7 used to stand for — take the E38 as an example: sleekness, elegance, sportiness.
This new one is awkward, bloated, boxy, and massive — it looks like it’s been overtaken by time.
There is no beauty, no elegance, and even less grace....
For some reason that interior reminded me very much of the Vision Luxury concept.
It had a gorgeous interior as well.

IMG_4526.webp
IMG_4524.webp
IMG_4523.webp
 
The implementation of the passenger screen is a peeve for me. I'm amazed it's standard and not optional (I wrongly assumed it was) which is admirable from a features perspective at least. I guess if I was an actual BMW 7er buyer (like, never) I'd overlook the awkward aesthetic and appreciate the dick-measuring aspect of having a passenger screen as standard equipment.

I'm bemused by the rhetoric from many here that this interior isn't "befitting of luxury" or premium enough for this segment when we're comparing it to what exactly? Screen-based interfaces and the extensive level of integration of the UI with the rest of the vehicle's systems is the new norm. The favoured term of "cost cutting" here is inevitable as the wiring of physical buttons into increasingly software-controlled networks becomes ever more cost-ineffective. The reality is that everyone prefers a physical button but despite this, the current trend catering to app-hungry buyers (not us old-school "driver" farts) is to digitise the human-machine interface as far as possible. Like it or not.

Of course the layout and ergonomics of BMW's new interior design isn't going to be to all tastes. What's new? This has been the case ever since LCD screens first started to appear in the early nineties in BMW's horizontally partitioned dashboards. The days of E46 and E39 are long gone. There was a bit of an aesthetic respite with the F-generation which, by and large, seemed to integrate screen display with dashboard design in a visually appealing manner - but this was short-lived and in came the (once-again) polarising curved screen format which once more garnered criticism from the familiar corner.

I for one am impressed with the new design idiom for BMW's driver interface - I can visualise how the panaromic display will be appealing and the centre display ergonomically better compared to the curved display. Each manufacturer has their approach. Owing to what amounts to little more than brand loyalty of actual buyers, each approach will appeal and repel in equal measure. I look forward to owning and using cars with this new tech.

Truthfully, I am biased towards BMW as a customer. I have had nothing but exceptional service and support from dealerships as well as BMW South Africa (that's a helluva story for another time, but imagine cataclysmic flooding in Kruger) and so, God-willingly, given the means I will continue to buy BMWs for as long as it may be.

Based on too many years' experience here, I feel there are very few here who are genuinely objective in their appraisal of this (to my mind, very successful) LCI. I think the front-end is a huge improvement; the protuberance of the "shnozz" grill has been addressed well enough and, in all but direct side-on view, the frontal design appears less nose-heavy. The rear lights are a non-event for me - they're simply in line with a new design direction for the brand, just like Merc's hideous light-bar-that's-not-a-light-bar on their recent models.

Sure, we're all here to discuss and debate (argue?) the merits and demerits of this fresh take on the G70 but let's be realistic: nothing in what we'll be saying will have any effect on the sales performance of this car or its direct rival. Luxury sedans losing ground to luxury SUVs is a far more prevalent factor than the "objective appraisal" going on here from all but a few reasonable contributors.
 
The implementation of the passenger screen is a peeve for me. I'm amazed it's standard and not optional (I wrongly assumed it was) which is admirable from a features perspective at least. I guess if I was an actual BMW 7er buyer (like, never) I'd overlook the awkward aesthetic and appreciate the dick-measuring aspect of having a passenger screen as standard equipment.

I'm bemused by the rhetoric from many here that this interior isn't "befitting of luxury" or premium enough for this segment when we're comparing it to what exactly? Screen-based interfaces and the extensive level of integration of the UI with the rest of the vehicle's systems is the new norm. The favoured term of "cost cutting" here is inevitable as the wiring of physical buttons into increasingly software-controlled networks becomes ever more cost-ineffective. The reality is that everyone prefers a physical button but despite this, the current trend catering to app-hungry buyers (not us old-school "driver" farts) is to digitise the human-machine interface as far as possible. Like it or not.

Of course the layout and ergonomics of BMW's new interior design isn't going to be to all tastes. What's new? This has been the case ever since LCD screens first started to appear in the early nineties in BMW's horizontally partitioned dashboards. The days of E46 and E39 are long gone. There was a bit of an aesthetic respite with the F-generation which, by and large, seemed to integrate screen display with dashboard design in a visually appealing manner - but this was short-lived and in came the (once-again) polarising curved screen format which once more garnered criticism from the familiar corner.

I for one am impressed with the new design idiom for BMW's driver interface - I can visualise how the panaromic display will be appealing and the centre display ergonomically better compared to the curved display. Each manufacturer has their approach. Owing to what amounts to little more than brand loyalty of actual buyers, each approach will appeal and repel in equal measure. I look forward to owning and using cars with this new tech.

Truthfully, I am biased towards BMW as a customer. I have had nothing but exceptional service and support from dealerships as well as BMW South Africa (that's a helluva story for another time, but imagine cataclysmic flooding in Kruger) and so, God-willingly, given the means I will continue to buy BMWs for as long as it may be.

Based on too many years' experience here, I feel there are very few here who are genuinely objective in their appraisal of this (to my mind, very successful) LCI. I think the front-end is a huge improvement; the protuberance of the "shnozz" grill has been addressed well enough and, in all but direct side-on view, the frontal design appears less nose-heavy. The rear lights are a non-event for me - they're simply in line with a new design direction for the brand, just like Merc's hideous light-bar-that's-not-a-light-bar on their recent models.

Sure, we're all here to discuss and debate (argue?) the merits and demerits of this fresh take on the G70 but let's be realistic: nothing in what we'll be saying will have any effect on the sales performance of this car or its direct rival. Luxury sedans losing ground to luxury SUVs is a far more prevalent factor than the "objective appraisal" going on here from all but a few reasonable contributors.
You could make that argument for any of the cars recently refreshed or released. But this is a forum after all. What's the point, if not to discuss the meaningless minutia.

As for the interior discourse. Its fine. But, is "fine" good enough for the $140,000 flagship? Is it okay, that it looks visually identical to the i3, but with an extra screen tacked on?
Its the same with the S-class. Its fine. But is that good enough? Is it good enough for it to just be a juiced up E-class interior?

To me, neither are. I don't care much, because I can't afford either. But, I expect more. Will both work, and be functional, and offer exactly what a buyer would expect? Yes. Could they both be a lot better? Also yes.
 
I’m disappointed with the facelift.


If the early images of the front end looked promising… and let’s say that in M Sport trim it isn’t bad (although there’s too much black plastic at the front)...

the rear is grotesque: completely disproportionate taillights and, above all, an excessive amount of black plastic. And it doesn’t stop there — even the side sills are covered in black plastic.

new7er1.webp



At this rate, the next facelift will probably look like this: fully black bumpers, black door handles, black mirrors and hubcaps… 🙂 and the bimmer fans will still applauding... :

new7er2.webp


The biggest disappointment is, of course, the cockpit:


1.) We’ve lost BMW’s most iconic “detail,” which is the driver-oriented cockpit — a shame of all shames.
The wrap-around feeling that used to be typical of BMWs has now completely disappeared — a real shame, truly a shame..

2.) The screens are laughable too… they stand there like some aftermarket TomTom navigation units from 2010. There is no elegant integration into the cockpit (like in the Mercedes W223 facelift), if screens are already necessary... Also, the asymmetrical trapezoid shapes of the displays are completely inappropriate.

3.) Certain parts already look cheap even in photos. Thomas from Autogefühl, for example, clearly showed how cheap the window switch plastics are.


On one hand, BMW wants the 7 Series to compete in the top luxury segment, but on the other hand, it fails in materials quality.


4.) “Pure Excellence” was nicer before the facelift because it had a beautiful chrome strip along the sills (painted in body color) and a very tasteful, subtle chrome front lip that gave it a sporty touch. That is gone in the facelifted Pure Excellence, so it doesn’t look better anymore.


new7er3.webp



Just for fun, I had a design rendered showing how it could look better:
– The center console with the central display would again be angled toward the driver (BMW’s traditional layout)
– The passenger display would be angled slightly toward the passenger and better integrated
– The classic BMW orange illumination would be back
– And since even VW has introduced screens in their new EV that resemble 1980s instrument clusters, I added legendary BMW on-board computer displays from the 90s into the central screen area 🙂

new7er4.webp


I don’t know…
The 7 Series now wants to be some kind of cheaper Phantom. With that large upright grille, etc.

But in reality, the car has lost everything that the BMW 7 used to stand for — take the E38 as an example: sleekness, elegance, sportiness.
This new one is awkward, bloated, boxy, and massive — it looks like it’s been overtaken by time.
There is no beauty, no elegance, and even less grace....

Yeah the tail lights are definitely out of proportion and give off a weird Japanese cross-eyed art vibe (on top of Uygar's Oldsmobile reference if I'm not mistaken, couldn't put my finger on it!)

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The i3's tail lights also look more Asian than German but are sharp, precise and proportionate in comparison

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Brilliant interior redesign with the integrated screens and amber illumination, by the way; I'm sure the amber theme will come back at some point, after everyone will have had enough of this pure/clean/inoffensive white/blue theme that is currently being used (which is very nice itself).
 
I like the rear. Absolutely NOTHING else.
It's shocking to think, all customers are satisfied to look onto a bloody steering wheel brace instead of nicely designed classic instruments.

Today it seems that only VW is on the right way.
Hear. Understand. Decide.

Yes, you can propose best technology and future assets (level 2++).
Yes, you should propose displays for many informations and leisure.
But, you should never forget an good old-style usability and real valuable surfaces and finishment.

BMW and MB are failing.
 
You could make that argument for any of the cars recently refreshed or released. But this is a forum after all. What's the point, if not to discuss the meaningless minutia.

As for the interior discourse. Its fine. But, is "fine" good enough for the $140,000 flagship? Is it okay, that it looks visually identical to the i3, but with an extra screen tacked on?
Its the same with the S-class. Its fine. But is that good enough? Is it good enough for it to just be a juiced up E-class interior?

To me, neither are. I don't care much, because I can't afford either. But, I expect more. Will both work, and be functional, and offer exactly what a buyer would expect? Yes. Could they both be a lot better? Also yes.
I don't disagree with you one bit.

What attracts my attention is the critique in isolation of a particular marque's solution without broader perspective from so many here (not you).
Barring "artisinal" exotica and cars like a pukka Range Rover or Rolls Royce, anything else even approaching mainstream production suffers a similar affliction. Let's take Porsche's 992 as an example - the dashboard has been adapted to cater for increased digitisation where the displays and UI are more extensive than ever. However, look beyond all the flashy graphics and you'll find the lowest-quality interior from a materials perspective since 996. In stock appointment, it's Golf-level at best, rescued by the options boxes for leather covered dashboard and interior trim stitching.
But on a car like a 911 GTS, this level of interior material and build quality is woefully sub-par.

I agree that it ought to be better but this is an industry-wide situation - somewhere, something's got to give - and I don't see any other maker doing it better across the board.
 
It's unnecessary to cheap out on all details about the car. The previous model had many beautiful and high quality elements that they removed or cheapened out on now.

The old center console had cup holder covers, real wood and beautiful details. I can't say the same about the LCI.
Skjermbilde 2026-04-23 kl. 13.12.01.webp


The silver details in the pre-LCI vas galvanic/"metal" coated plastic. Now it seems like its just silver painted plastic. It's also less use of the silver trims which make it feels cheaper.
Skjermbilde 2026-04-23 kl. 13.12.48.webp


The integration of the front view camera and washer system was way more sexy before. Now they are off center, which also make a "off center line" in the grill. Small thing, but they could do it better.
Skjermbilde 2026-04-23 kl. 13.13.44.webp


As for the front, they cheapened out on the rear view camera. The camera was smooth integrated in the black part of the BMW roundel and wasn't visible. Now its off center again and does not longer have washer? Anyway - the previous one was like an "cool over engineered german thing".
Skjermbilde 2026-04-23 kl. 13.15.24.webp


Less details with the B&W system. No more illuminated speaker in front and no more aluminium trim cover. It's difficult to tell by the pictures and the videos, but it remains me of aluminium inspirated plastic cover and not real aluminium anymore (?). Its inconsistent to have the "real B&W" look for the rear doors and not in the front doors. It's similar in the G60 where the B&W system is "Plastic&Wilkins".
Skjermbilde 2026-04-23 kl. 13.16.06.webp


The pre-LCI G70 wasn't perfect, but I felt it was better than the LCI. BMW has always made the front and rear doors "match" with the lines, but they started to cheapen out for the rear doors with the G70/G60++. As they redesigned the front door panels, they are now completely "out of line" with the rear doors.
Skjermbilde 2026-04-23 kl. 13.33.47.webp
 

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