Sub-$30,000 model not an option for Lexus

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Lexus is confident its cars will be perceived as luxury no matter how many units it sells as long as pricing remains above $30,000. The comments come as Lexus prepares to expand its lineup with even more models and battles internal concerns that too much volume may harm its luxury status.

To maintain the $30,000 and above price-point, Lexus will develop models based on its current lineup and introduce new high-end cars rather than launch new entry-level cars, reports Automotive News. The IS range will get the new high performance IS-F at the end of the year complete with a 425hp 5.0L V8 and Brembo brakes. This will be followed by a coupe and folding hard-top convertible in 2008 and 2009 respectively.

The ES will get a new hybrid option in ’09 as well as a facelift that same year. A new SC430 should arrive in time for the 2009 model year. The car will weigh significantly less than the current model and should get a larger and more powerful 4.6L V8. The car we’ve all been waiting for, the LF-1 supercar (based on the LF-A Concept) will hit showrooms in the first half of next year packing a 500hp V10.

Other major models in the pipeline include a new hybrid only car due in 2012, as well as a new seven-seater crossover planned or launch before the end of the decade.
 

Lexus

Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. Founded in 1989, the Lexus brand is marketed in over 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. Lexus is headquartered in Nagoya, Japan. Its operational centers are in Brussels, Belgium, and Plano, Texas, United States.
Official website: Lexus

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