klier
Premium
Of course BMW have competition in this class. In today's increasingly marketing-based environment, whether a product is far superior to its rivals in terms of driving satisfaction is largely irrelevant. The vast majority of consumers couldn't give a fig, nor would they be able to tell what makes a good drivers car.
I don't care about the vast majority of consumers. People who buy a car in this class aren't the same people who buy/lease an 114i or Golf 1.2 TDI. M2 will cost more than your average 5er, and people who buy such a car for this kind of money sure as hell aren't your average consumer.
I talk about myself and the only competition for the M2 will come from Porsche. Which is VAG too nowadays so the Kiwi can sleep happy.
And Kiwi, I am not contraditcing myself at all. Yes I would prefer a 4 pot and no an I6 does not make it a poor man's M3 automatically.