SaltkjelenBMW
Precision Tuner
You've been complaining about some things which we once had, no longer being present... Innovation is almost literally not doing what you did before - so including soft close doors and cheek-clapping seats is also not innovative (or hugely innovative if your preferred blend is sarcasm).
Are you complaining because this is bad for your business, or because it's not innovative?
You are right that it is not innovation, but it is at least maintaining a minimum of functionalities and luxury features that have been available for the last 20-30 years in the BMW 5-series. I actually think it is difficult to innovate much new now; so we have come so far in the world that it is difficult to come up with new groundbreaking things? Anyway, my criticism is mainly about degradation and cost cutting.
And the last thing about my company (which is also just a side business); not at all. BMW's cost cutting means, on the contrary that I have more to do since customers want what BMW used to be. I'm mainly talking from my BMW enthusiast heart.
Let it be said: I have both i3S 120Ah and i4 M50 Individual, so i'm not an EV hater. But I have to honestly say that I had expected a bigger battery, longer range or something else new when the G6x arrived so many years after the i4.