Phoenix Rising? (Possibly?)


SCOTT27

Drift Dynamo
I was at a BMW gathering this afternoon and although keeping in touch via Blackberry , there was some interesting discussions.

Since I was in the company of people who I had fallen out with over the (necessary) cancellation of the BMW CS Concept. And although the general topic was about BMW we also discussed the industry , economic climate as many industry and financial people were also in attendance.
Of course car guys talk cars , and marketing guys talk visuals and ideas of course the main new car topic on everybodys mind was the Jaguar XJ and the overall reaction and what threat will it purtain to the luxury segment?

It seems that not only BMW are surprised with it's different approach to luxury and it's unconventional looks to the 7er , S-Klasse etc that BMW reckon the car will enjoy sales from people who do not want a conventional luxury car. Others have an opinion that the overall look of the XJ was possibly inspired by the BMW CS Concept Car.

In which our conversation turned to the economic climate and with news that new car sales could begin to rise in the next few months and things could get back on the right track over the next two years, so when discussed over what we have new for the upcoming few years.
As known BMW has invested heavily into Project-i and the next 1er family to expand it's compact range and provide more growth for the BMW Group. But what's ahead? Asked how would I make the CS or indeed as he put it 7er Gran Turismo as a marketing concept I suggested backdrops of either modern industrial cities like Dubai or Shanghai or even the desert or some piece of ultra modern architecture.

What I have learned is that BMW invested heavily in the GT from the very beginning and that the suspension and extended chassis which is shared via the 7er to Rolls-Royce had made it to production stage so in essence the hard engineering work has already been done and paid for and much of the preliminary handling work was commenced by M Division, The experimental V10 was originally considered for this car and now it is being fettled for possible use in the BMW M5/M6 along with a V12 that will be the same as the 760Li.
Now there is plans to offer a four door Coupe of the 6er which would be the modern day equivalent of the Concept CS, but with the advent of the XJ there is concern that jaguar may have one-upped BMW and indeed the competition with the sleek new approach to the luxury segment with the new XJ.
That BMW are still talking about the CS suggests that their love for this car has not wandered and when they talk about suggesting four different specifications for the production car - V12 Twin-Turbo , Tri-Turbo Super Diesel , Full Hybrid and M. the Cabin and cockpit will retain the design ideas as the Concept , seperate cabins for driver and the co-pilot as suggested with space for two in the rear.
Having not wish to go down the ultra car route for a flagship such as the R8 or SLS the individual approach defined by the CS would fit well within BMW's Sporting luxury intentions. It would be the ultimate flagship , Equally beautiful , powerful and luxurious. It is in essence a car that displays the attributes of the BMW Brand.

Having spoke to somebody who drove a prototype they said for an early development car it was very impressive , it was a work in progress but when the finished article came along it would be a "Work of Art".
Strangely if BMW cancel a project in mid development then the crush it but I am told that the first 6 prototypes remain underneath 7er bodies , 3 with the CS front and 3 F01's with enlarged wheel arches remain at M division which engineers apparently drive them at night only.

So it is interesting to hear that much of the initial work has already been done to the production CS even when the car was being designed as a Concept engineers had already begun working on the car as the actual CS Concept features the current BMW V10 from the M5 but boosted further and can move on it's own wheels, The car is totally driveable and here is another interesting fact , the media keep on requesting a drive or interview regarding the concept car in which our Mobile Tradition is always welcoming to journalists who would like to write a piece regarding a piece of history , concept car or a car from BMW's many years of motorsport.
The reason why is that they do not want anyone to get an inside view of the story behind the CS incase the competition discover it's secrets of which the car has many.

Since the CS is back on the agenda (well talking about it in light of the XJ) What happens to the 6er Gran Turismo? Totally speculating but the CS is for the Luxury Segment above the 7er , The 6er can maintain a position amongst the CLS , Panamera and A7. Which again makes the CS position more attainable a flagship for BMW as always intended.

If the economic climate does get better then like Lazarus - Concept CS will emerge as the front runner to rise from the ashes but a question I had to ask - Is will the car change? Will it look old or dated? Truth is in real life the car has a presence which defies it's age many saw it in 2007 I seen the first sketches in late 2005 and even today it still is fresh and modern but I would guess that some design changes would be made although the outline would remain the same.

Such a car like the CS Concept would really do well against the XJ in styling and marketing terms but with the question of how would I market it suggests that there is something bubbling underneath regarding this car.

Again it was just a conversation , but such a conversation that proves no matter who much you love somebody or something you just cannnot let go.

BMW Concept CS Driving Video.
YouTube - BMW CS
 
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Don't get too excited. Please remember this is the old Scott talking (I think, and surely that's the same as having two handles which is forbidden?)

I'll believe it when I see it. :usa7uh:
 
Well, technically Australia has entered recession, through no help of our pathetic government, so how about a CS concept production for Australia alone? :D
 
Such a car like the CS Concept would really do well against the XJ in styling and marketing terms but with the question of how would I market it suggests that there is something bubbling underneath regarding this car.

First of all, Scott, you never freakin' messaged me back. That's messed up dude. :D

Second point is that is one hell of a question you asked there and straight off the bat I see a problem. The problem I see is that the CS would be flagship and way higher in price to the XJ. So if you were to try to market the CS against the XJ, wouldn't you be making the XJ just look better? You would be saying "Hey, don't buy that XJ which costs (est) 30K less than the CS, because it is "NOT AS GOOD" as this; which in turn would make people think "So, they mean it's better than the 7er," etc, etc. I'm sure you have thought of this, but I just wanted to get it out there. ;)

Message me...
 
First of all, Scott, you never freakin' messaged me back. That's messed up dude. :D

Second point is that is one hell of a question you asked there and straight off the bat I see a problem. The problem I see is that the CS would be flagship and way higher in price to the XJ. So if you were to try to market the CS against the XJ, wouldn't you be making the XJ just look better? You would be saying "Hey, don't buy that XJ which costs (est) 30K less than the CS, because it is "NOT AS GOOD" as this; which in turn would make people think "So, they mean it's better than the 7er," etc, etc. I'm sure you have thought of this, but I just wanted to get it out there. ;)

Message me...

And I am also wondering about sales-numbers. I mean if this thing is offered with the V12 and a new V10 and is above the 7er, it will cost way more than 100.000€ as a base-price. I guess it will be hard to sell many of these cars, no matter how good it is or not. Maybe many people dream about such cars, but how many can actually afford them?
 
^ There are millions of rich people, BMW could sell then without problems if it were a great car. I don't know about you, but €100,000 for a car is not overly much. A nice 5er costs 100,000 over here. And an M6 €200,000. Still you see then driving around regularly.
 
^ There are millions of rich people, BMW could sell then without problems if it were a great car. I don't know about you, but €100,000 for a car is not overly much. A nice 5er costs 100,000 over here. And an M6 €200,000. Still you see then driving around regularly.

I agree. A new 750i with a few Individual parts and all the options I wanted set me back $256,274 AU. As a great admirer of the CS concept, I would be and I know of many others who would also be willing to spend 300-400k AU for the CS concept because it simply is such an amazing car. I would forgive BMW for all of their off centre decisions of late if a CS production car was produced.
 
Second point is that is one hell of a question you asked there and straight off the bat I see a problem. The problem I see is that the CS would be flagship and way higher in price to the XJ. So if you were to try to market the CS against the XJ, wouldn't you be making the XJ just look better? You would be saying "Hey, don't buy that XJ which costs (est) 30K less than the CS, because it is "NOT AS GOOD" as this; which in turn would make people think "So, they mean it's better than the 7er," etc, etc. I'm sure you have thought of this, but I just wanted to get it out there.

Exactly one of the questions I asked to make the CS work as an alternative than the 7er we would need to have a V8. The CS would be the image builder for BMW as it strikes the perfect identity for BMW. Audi have the R8 and Mercedes had the SLR or soon the SLS, such a car like the CS defines BMW's image as the purveyor
of sporty sedans and coupes.
Whereas the lower end CS the V8 or Diesel would be priced at the same level as the top line XJ's. The Top end CS's will be positioned at top line cars like the Aston Martin Rapide .

The whole question arose because what is in the pipeline post recession for BMW? , what is there for people to adhere to when consumer confidence emerges?
Surely enough cars like the Panamera are still selling , Bentley's sales maybe down but the SuperSports model is proving popular as is the Mercedes-Benz SLS and the Rolls-Royce Ghost whose deliveries now run into 2011.
Having a range of compact personal cars for all tastes is one thing but there will be customers willing to spend big on something they have worked up to over the years.

Truthfully the BMW Board loved the CS and when I mean Loved they were ecstatic and many were in front to actually be the first owners.
Even today there are BMW executives who borrow the Concept CS for a quick run around the block, They asked the designers for something "as soon as you get in you would not want to leave" and the engineers for something on the level of "your mood changes when you approach your destination". Which is why the status of engineers and project managers for this car are the BMW equivalent of Rock Star status.

The business plan was well considered as a niche vehicle low volume , priced above the 7er , sales of a few thousand a year.

With the name Gerhard Richter attatched to the Project manager title - instantly you know this car is going to amazing. Interior was to handled by the same team who devised the quality control for Rolls-Royce which let you know the comfort , luxury and craftmanship will be befitting of such a great looking car. Design wise there was only additional details added to the front of the car such as more moulded front bumpers , extended to provide low impact crash protection. The wide twin kidney grille was left intact with the same shapely headlights, although some aspects of appearence of the car have been cannibalised by the next generation 6er. Out of respect the car has been relatively left alone .

Should the prospects of a rise in the state of the economy and the return of consumer confidence. And given the confidence and admiration the whole of BMW have for this car then like Phoenix it could possibly arise from the ashes.
Let us pray that things get better because I want one , and so do the many thousands I have met who were prepared to give me a blank cheque the world over.
 
I would think a better image builder for BMW or a halo car for BMW would be a small sports car that was light in weight and light on gasoline. No matter which way the economy swings gasoline will remain a precious commodity in dwindling supply. Despite all the great cars BMW produces across the range, the 3 series is still by far the most famous and BMW is still regarded as producing the best small sports sedan, moreso then big luxury GT car which is not really associated with the letters BMW. I know it might sound like yesterday's news, but a small lighter 3 series sedan with a truly unique and efficient drivetrain not seen yet would be a true halo car and game changer IMO, regardless of economic climate. A CS based car will be interesting for a few weeks-months but not be any kind of game changer. It would not be on the forefront of any kind of car discussion just as the maserati granturismo and ferrari scaglietti are beautiful and desireable cars, but not any kind of game changer or anything that anyone thinks about on a daily basis.

I hate to see BMW pigeon holing themselves into a corner of the market that is high profit today but is not neccesarily sustainable in the long term. A big GT car has never been the savior of any car company, its always been the small lightweight and inexpensive cars that have been the game changers (think porsche boxster, bmw 700, audi a4 that saved their respective companies from the brink)
 
Exactly one of the questions I asked to make the CS work as an alternative than the 7er we would need to have a V8. The CS would be the image builder for BMW as it strikes the perfect identity for BMW. Audi have the R8 and Mercedes had the SLR or soon the SLS, such a car like the CS defines BMW's image as the purveyor
of sporty sedans and coupes.
Whereas the lower end CS the V8 or Diesel would be priced at the same level as the top line XJ's. The Top end CS's will be positioned at top line cars like the Aston Martin Rapide .

That's quite interesting there. I guess the best way I can see this, and not cannibalize the sale of 7er, is to market the CS V8/Diesel against the SuperSport (or whatever) version of the XJ as seeing that this will be quite more dynamic than the XJ can hope to be. The only car that might rival the CS in the driving dynamics dept. is the Panamera but that car is TOO fugly for anyone to consider it over the CS.

As for Top End CS to be around the Rapide, actually I wouldn't be too worried about that. As far as we've seen, while it's still beautiful, the Rapide is an elongated DB9, whereas the CS is a whole new design direction that has only recently been rivaled by the Lamborghini Esoteque. Which, by the way, is going to be priced far higher than the CS anyways, giving you guys more leeway on the marketing of this and pushing it in higher volumes than you would otherwise. Of course, you guys have a whole Marketing research dept. at your disposal that I don't, but I still think I might be striking a cord with you here. :t-cheers:

The whole question arose because what is in the pipeline post recession for BMW? , what is there for people to adhere to when consumer confidence emerges?
Surely enough cars like the Panamera are still selling , Bentley's sales maybe down but the SuperSports model is proving popular as is the Mercedes-Benz SLS and the Rolls-Royce Ghost whose deliveries now run into 2011.
Having a range of compact personal cars for all tastes is one thing but there will be customers willing to spend big on something they have worked up to over the years.

Truthfully the BMW Board loved the CS and when I mean Loved they were ecstatic and many were in front to actually be the first owners.
Even today there are BMW executives who borrow the Concept CS for a quick run around the block, They asked the designers for something "as soon as you get in you would not want to leave" and the engineers for something on the level of "your mood changes when you approach your destination". Which is why the status of engineers and project managers for this car are the BMW equivalent of Rock Star status.

The business plan was well considered as a niche vehicle low volume , priced above the 7er , sales of a few thousand a year.

With the name Gerhard Richter attatched to the Project manager title - instantly you know this car is going to amazing. Interior was to handled by the same team who devised the quality control for Rolls-Royce which let you know the comfort , luxury and craftmanship will be befitting of such a great looking car. Design wise there was only additional details added to the front of the car such as more moulded front bumpers , extended to provide low impact crash protection. The wide twin kidney grille was left intact with the same shapely headlights, although some aspects of appearence of the car have been cannibalised by the next generation 6er. Out of respect the car has been relatively left alone .

Should the prospects of a rise in the state of the economy and the return of consumer confidence. And given the confidence and admiration the whole of BMW have for this car then like Phoenix it could possibly arise from the ashes.
Let us pray that things get better because I want one , and so do the many thousands I have met who were prepared to give me a blank cheque the world over.

I think you're absolutely right. The big money cars aren't really suffering in this recession, and if anything this recession has made the gap between rich and poor even larger.

I do side with you and with all those at BMW who see this as a means of earning respect and not going in the direction of MB and AUDI by creating wannabe UberCars; no offense to the SLS and R8. I think by creating something that is a 4door/coupe-ish you're making everybody see BMW in a different light, yet when they witness/feel the car and it's dynamics also all the tech (that you say it has) they will give BMW the credit that it deserves. I'm one of those people who believe in the "when everyone is going in a certain direction, you go the other way," and I believe that is what BMW is trying to accomplish with this.

I can just imagine if the CS can strike the same type of sporty and comfort dynamics that the R8 possesses then it will just obliterate the limelight that is on AUDI right now. I'm sure you've noticed that with nothing else there, AUDI is milking the R8 as much as possible. MB has already milked the SLR and thus are moving over to the SLS. I think if BMW reacts to this correctly, by the time we're getting out of this recession you guys could have a hit on your hands. People love being different, and the CS is the king of different right now, but don't let Lambo or someone else beat you to it. :usa7uh:
 
SCOTT27 said:
The CS would be the image builder for BMW as it strikes the perfect identity for BMW.
SCOTT27 said:
The business plan was well considered as a niche vehicle low volume , priced above the 7er , sales of a few thousand a year.
Instead of building the CS as a financial low-risk image builder, BMW decided to enter the GT/PAS-Adventure throughout the line-up and achieved the exact opposite to an image builder. Congrats.
 
Hmmm:eusa_thin
when the CS will be build:eusa_pray.Will be the 6er GT build too or not??? I think then can the 6er GT be more lighter and sportier.
Then the 6er GT become a smaller nose grill becouse the CS is the flagship:usa7uh:
 
I do not see typical 7, S-class, A8 buyers - buying the new XJ.

I did ask Scott before and know....I AM JUST PLAIN HAPPY AND SATISFIED!!!!!:usa7uh::usa7uh::usa7uh::usa7uh::

BMW N E E D S a brand builder!!!!!!!!!!! They do! Low volume, huge profits etc. They still need one!:t-cheers:
 
I think it's completely retarded and reactionary that BMW all of a sudden talks about CS again, because Jaguar has released a new butt-ugly XJ.

CS shouldn't have been cancelled in the first place, but talking about reviving it because of the XJ is just crazy. As if Jaguar is the company with such a great business model that BMW simply has to follow them :t-crazy2: They sold so many cars in the last 20 years.....:t-banghea
Jaguar is close to being bankrupt, but whatever.

Instead of building the CS as a financial low-risk image builder, BMW decided to enter the GT/PAS-Adventure throughout the line-up and achieved the exact opposite to an image builder. Congrats.

Yes, correct. And they were all completely sane and healthy when the decicion was made. The only thing that has changed is the introduction of the crappy XJ, and suddenly there are talks about reviving the CS??? It really does make no sense to me, basing a business model on that thing from Jaguar.
 
I still think BMW needs a brand builder.:D

On the ecomoy-of-scale side...the 5er GT and 7er put together pose more of a threat to the XJ than the other way around + the S-class and next A8 will make it even more difficult for the XJ....Oh yes, one must NEVER forget the Panamera....in 'S' guize it is more of a thread to any of the other german luxury brands than the XJ.

Still the CS SHOULD NOT HAVE BEEN CANCELLED!!!!
 
think it's completely retarded and reactionary that BMW all of a sudden talks about CS again, because Jaguar has released a new butt-ugly XJ.

CS shouldn't have been cancelled in the first place, but talking about reviving it because of the XJ is just crazy. As if Jaguar is the company with such a great business model that BMW simply has to follow them :t-crazy2: They sold so many cars in the last 20 years.....:t-banghea
Jaguar is close to being bankrupt, but whatever.

IT's not entirely about the XJ but the format the new XJ has moved to compared to conventional luxury sedans. They have tried something different in the way the CS was different.
The purpose of such a car ( whether it would be resurrected) would be to focus on the format of the XJ a type of automobile concept that is different from a conventional luxury sedan.
It 's not a question of following Jaguar remember we had the CS first and the creative idea of a super luxury coupe-sedan for the luxury segment. The whole idea is out of the term "Post Recession" we have our ideas and many are in the pipeline regarding our compact image based models , but there will be people possibly a large majority of people wanting to spend serious money on a car that is the reason why the CS Concept has been mentioned in passing.


As T. mentioned a lot of the engineering work has already been carried out and the stasis remains promising because BMW directors talk about the CS , engineers , associates even the public and even dealers who had to return deposits the world over. T. says that he is still left in the dark on why we was asked how he would market it but there must be some reason for even bringing up the CS to the Conversation.

Of course the CS was one model in the armoury before the financial crisis hit. Other's were a Larger Z Roadster with folding Carbon Fibre Top and a top line Coupe model a stand alone GT aimed at the Ferrari F599.
The Roadster was designed and immitated the BMW California Spyder Project and the GT was on the drawing board. Designer were submitting first creative responses to the brief.

Quote:


Originally Posted by E38_E30
Instead of building the CS as a financial low-risk image builder, BMW decided to enter the GT/PAS-Adventure throughout the line-up and achieved the exact opposite to an image builder. Congrats.

The 5er Gran Turismo - Progressive Activity Sedan was already in development when we conceived the CS. 5er GT is seen as a more personal choice for customers who do not want the conventional and you would be surprised how many are out there.
The GT is tracking exceptionally well with our dealers for a new BMW.
The BMW X1 is skyrocketing.

BMW "California Spyder Project"
 

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BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.

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