Water Sand and Ice, With the Q7 on the Kulisse Islands
For their latest commercial, Audi has endeavoured in making one of the most interesting ad spots by the Ingolstadt-based auto company to date. The piece was filmed by Gerhard Kiefer, a twelve-year veteran with Audi who coordinates work for commercials and publicity films and has made no less than 70 TV spots for the company.
Among the spots, the filmmaker suggests there are none that stand out as much in his head as the recent piece made for the Q7. Beginning November 5, the finished product will run in commercial form on European television.
The 40-second film was shot in Iceland and Prague, while the special effects were developed in Paris. Altogether, it took three months from first preparations to finished product.
For the creative staff from the Hamburg-based agency, this was so far the largest challenge yet.
Hans Christian Schwingen, head of markeitng communication for Audi coments, "We made points of view possible on the car that one might have not yet thought possible. It is not just an "aha" film, but a "wow" film".
In the film, viewers will be able to essentially sit under water, under a sand runway or under the surface of ice, so that they can look up and see the car from the "quattro perspective".
First one sees an Audi Rallye car travelling rapidly on a sand runway. Then a second racing car shoots across the surface of water. Finally, in the final seen a final racecar travels across the ice.
Then, one can recognize the Q7. The camera breaks through the ice from below the surface so that the Q7 can be seen freely as it drives on the ice.
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