OFFICIAL - Black Badge
Rolls-Royce Cullinan gains Black Badge variant
Super-luxury SUV gets black accents and more power to appeal to “more adventurous” clients




Rolls-Royce's newest model is the latest to receive a variant from the British ultraluxury automaker's performance and engineering subbrand, Black Badge.
The Cullinan Black Badge SUV receives a handful of design and performance changes over the standard model. They include an increase of 29 hp and 37 pound-feet of torque to the 6.75-liter-twin turbo V-12 engine for a total of 600 hp and 664 pound-feet of torque. The automaker said the drivetrain and chassis were also re-engineered.
In terms of design elements, as the name implies, the Black Badge variant gets darkened chrome surfaces for the front grille frame and exhaust pipes as well as trim pieces on the side and rear of the vehicle. The Spirit of Ecstasy hood ornament is finished in a darkened, gloss-black chrome. The model also gets 22-inch wheels and red brake calipers.
Inside, there's a starlight headliner, which has become a design hallmark for Rolls-Royce.
Rolls-Royce introduced Black Badge in 2016 at the Geneva auto show with the Ghost sedan and Wraith coupe. It added a Dawn convertible Black Badge variant in 2017. Rolls-Royce does not offer a Phantom Black Badge, nor does it plan to, a company spokesman said.
The automaker has said that Black Badge variants have brought younger buyers to the brand, with the average customer for those vehicles being under 40. Additionally, 1 in 5 Rolls-Royce sales are now Black Badge models, the automaker noted.
The Cullinan Black Badge starts at 324,275 euros in Germany.
europe.autonews.com/automakers/rolls-royce-will-add-cullinan-black-badge-variant
autocar.co.uk/car-news/new-cars/rolls-royce-cullinan-gains-black-badge-variant