Phantom [Official] Rolls-Royce Phantom (VIII)

[sako97]

That title is silly, there is no contest with a Maybach lol. Only the Maybach Pullman is even remotely close to the Rolls.

M

Was going to comment the same. The Phantom is in a class of it's own. No ifs, ands, or buts about it.

 

[slicknick]

That title is silly, there is no contest with a Maybach lol. Only the Maybach Pullman is even remotely close to the Rolls.

M

That title surely is silly....Posted it for the content, more so than the ridiculous title

 

[SDNR]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

Those Swiss roads are outstanding.
I don't understand why they were given a RHD vehicle though.

This is quite a fun video. I like that unexpected interior colour scheme.

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

 

[EnI]

Oh, dear!

What's the point of those press drives in the case of (ultra)luxury (and supersport) cars???

Prospects who are in to buying such cars don't read Autocar, AutoExpress, AutoBild, Car magazine etc etc!!!

Same case with lending such cars for tests and comparison tests.

I see absolutely no marketing point of giving those morons from automotive media times of their lifetimes , with all the joyrides & driving abuse in exotic ultraluxury or supersport cars. And even less point of exposing and presenting those cars in the media for plebs.

Those cars are not meant for plebs. They are meant for the rich.

So why even bother to promote them to the plebs via plebs media, "tested" and "reviewed" by moronic automotive "journalists" or even bloggers & vloggers?

It doesn't make any sense at all!


P.S.: I'm usually very much amused by such tests and reviews because the test criteria for ultraluxury and supersport cars are the same as for eg. sub-compact economy-class cars. Bonkers! Reviewers are focusing on common criteria , emphasising the strengths and weakness based on plebs' perception & their expectations - which are usually limited to economy-class cars, sometimes premium class. But certainly not luxury or even ultraluxury.

So, such reviewers know absolutely nothing about the buyers of such cars, about their expectations and needs and criteria. Therefore such reviews are utterly silly and a total nonsense. Not evening funny. It's just so off and wrong my brain is starting to hurt.

 

[PanterroR]

^C'mon @EnI, aren't you interested about RR's laptime on some UK track?

 

[SDNR]

Oh, dear!

What's the point of those press drives in the case of (ultra)luxury (and supersport) cars???

Prospects who are in to buying such cars don't read Autocar, AutoExpress, AutoBild, Car magazine etc etc!!!

Same case with lending such cars for tests and comparison tests.

I see absolutely no marketing point of giving those morons from automotive media times of their lifetimes , with all the joyrides & driving abuse in exotic ultraluxury or supersport cars. And even less point of exposing and presenting those cars in the media for plebs.

Those cars are not meant for plebs. They are meant for the rich.

So why even bother to promote them to the plebs via plebs media, "tested" and "reviewed" by moronic automotive "journalists" or even bloggers & vloggers?

It doesn't make any sense at all!


P.S.: I'm usually very much amused by such tests and reviews because the test criteria for ultraluxury and supersport cars are the same as for eg. sub-compact economy-class cars. Bonkers! Reviewers are focusing on common criteria , emphasising the strengths and weakness based on plebs' perception & their expectations - which are usually limited to economy-class cars, sometimes premium class. But certainly not luxury or even ultraluxury.

So, such reviewers know absolutely nothing about the buyers of such cars, about their expectations and needs and criteria. Therefore such reviews are utterly silly and a total nonsense. Not evening funny. It...

Gosh Tine, how élitist of you

There is a point to it. It builds brand awareness while marketing to future potential Rolls-Royce buyers.
You could just as easily ask why does Patek Philippe or Mauboussin bother to advertise in Tatler or Vanity Fair.
Those magazines are mostly read by people who aspire to live a higher-end lifestyle more than those who actually do.
Luxury brands live or die on their image.

Mercedes and BMW are aspirational brands for the middle classes. But for those who aspire to the highest levels of wealth and culture, brands like Rolls-Royce must carefully control (even contrive) their image so there is no ambivalence about what the brand represents. My point is, Rolls may be targeted at wealthy individuals, but its entire image relies heavily on how it is popularly perceived by the masses - and this is very deliberately cultivated. It's not enough to just create the most luxurious and expensive product ...you must also sell the dream/emotion/fantasy.

 

[CrunchSlaughtered]

I

Gosh Tine, how élitist of you

There is a point to it. It builds brand awareness while marketing to future potential Rolls-Royce buyers.
You could just as easily ask why does Patek Philippe or Mauboussin bother to advertise in Tatler or Vanity Fair.
Those magazines are mostly read by people who aspire to live a higher-end lifestyle more than those who actually do.
Luxury brands live or die on their image.

Mercedes and BMW are aspirational brands for the middle classes. But for those who aspire to the highest levels of wealth and culture, brands like Rolls-Royce must carefully control (even contrive) their image so there is no ambivalence about what the brand represents. My point is, Rolls may be targeted at wealthy individuals, but its entire image relies heavily on how it is popularly perceived by the masses - and this is very deliberately cultivated. It's not enough to just create the most luxurious and expensive product ...you must also sell the dream/emotion/fantasy.

I would say they build brand awareness for their lesser brands-BMW and MINI using the image of RR

 

[SDNR]

I

I would say they build brand awareness for their lesser brands-BMW and MINI using the image of RR

Well it certainly doesn't hurt.

The thing is, Rolls-Royce isn't just selling cars, they are also selling a lifestyle. This is what I meant when I said Mercedes and BMW are aspirational brands for the middle classes ( I hate using that term but it's the only way to put it) because they are perceived as relatively prestigious but also compatible with an average lifestyle. Whereas most people would never envisage themselves owning a Rolls-Royce because it doesn't fit the everyday practicalities of ordinary middle class life (which is probably true).

Rolls-Royce does what it can to create the aura and illusion of a rarefied lifestyle that very few people experience on a daily basis - I imagine even most Rolls-Royce owners don't quite live as glamorously as the fantasy world Rolls-Royce alludes to.

 

[Monster]

I see absolutely no marketing point of giving those morons from automotive media times of their lifetimes , with all the joyrides & driving abuse in exotic ultraluxury or supersport cars. And even less point of exposing and presenting those cars in the media for plebs.

Those cars are not meant for plebs. They are meant for the rich.

So why even bother to promote them to the plebs via plebs media, "tested" and "reviewed" by moronic automotive "journalists" or even bloggers & vloggers?

It doesn't make any sense at all!

The bloggers and vloggers might not be able to buy these cars outright, but they can sure lease them. Also what are the % of customers buying the cars outright vs leasing them?

 

[sako97]

Nothing says FU like double parking a Phantom in front of 2 Tesla supperchargers:

Manhattan motorcars:

 

[SDNR]

Nothing says FU like double parking a Phantom in front of 2 Tesla supperchargers:
View attachment 425141

Manhattan motorcars:View attachment 425142

Did you have the chance to have closer look at it yet @sako97 ?

 

[sako97]

Did you have the chance to have closer look at it yet @sako97 ?

Yes, I got a brief look last week. Definitely a sight to behold. I believe every Rolls dealership in the U.S has received their demo models now.

I saw the new Phantom today, but did not have enough time to closely check it out. The sheer size of the EWB will never translate into photographs. The only more gargantuan car I remember seeing is a 600 Pullman.
View attachment 424729
The headlights are a thing to behold.

IMO, I think the rear center console is just not well designed. It looks too similar in design to the center consoles found in large American SUVs.
View attachment 424730

Compared to the VI, which had an elegant, flowing rear center console with hidden seat adjustments. View attachment 424731

 

[SDNR]

Yes, I got a brief look last week. Definitely a sight to behold. I believe every Rolls dealership in the U.S has received their demo models now.

yes, sorry Sako97, I remembered your post after I had commented.

 

[sako97]

Carfection is beginning to set themselves apart from the rest in regards to production quality:

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

I'm having trouble figuring out his accent though.

 

[SDNR]

Carfection is beginning to set themselves apart from the rest in regards to production quality:

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

I'm having trouble figuring out his accent though.

His accent is interesting - I'd guess a mix of Scottish and Southern West Country.

 

[Rainer271]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies

 

[sako97]

 

[SCOTT27]

 

[Deleted member 25]

That massive central piece of wood is delightful.

 

[Zafiro]

To view this content we will need your consent to set third party cookies.
For more detailed information, see our cookies page.

Accept third party cookies