BMW will this year launch the iX3 with is on a completely new EV platform compared to the CLAR based X3, as you're probably aware of.
So the strategy isn't actually all that different wouldn't you say? They're doing the exact same thing only for different cars.
And the NK i3 will definitely not be indistinguishable compared to the ICE 3er. They will share a design theme and not more than that. They are vastly different cars as you can already clearly see in the spy pics.
Right, like the upcoming CLA
BMW's and Mercedes strategies are pretty much the same if you ask me. Like it always is.