EQS (V297) [Official] Mercedes-Benz EQS

[AbsoluteUnit]

It is known that the Vision Iconic was not met with universal praise or enthusiasm. In fact, it was often lambasted by Europe-based professional design critics. Most common peeve: Pretentiously "neo-retro" and almost "arrogantly reactionary and a celebration of the archaic".

Respectfully, the only person I've seen say this, is you.

 

[fortuner]

It is known that the Vision Iconic was not met with universal praise or enthusiasm. In fact, it was often lambasted by Europe-based professional design critics. Most common peeve: Pretentiously "neo-retro" and almost "arrogantly reactionary and a celebration of the archaic". Perhaps the Vision Iconic is indeed a design icon in the eyes of diehard, self-perceived "traditionalist" M-B brand aficionados.

I have no idea how it was received in North America or China by design professionals. But in the end, it does not matter. In essence, the Vision Iconic amounts to little more than a sort of circle jerk for an extremely limited audience.

Never read or heard such a thing maybe some links will help from what I remember reading all journos loved the concept and the people who saw it

 

[Dopebouy]

Respectfully, the only person I've seen say this, is you.

Never read or heard such a thing maybe some links will help from what I remember reading all journos loved the concept and the people who saw it

Yeah he’s definitely making all this up. People loved the Vision Iconic allover Social Media.

@Design FIRST Perhaps provide links to your sources?

 

[Design FIRST]

Yeah he’s definitely making all this up. People loved the Vision Iconic allover Social Media.

@Design FIRST Perhaps provide links to your sources?

Haggerty on the Vision Iconic:

https://www.hagerty.com/media/design/mercedes-vision-iconic-neither-visionary-nor-iconic/

Not overwhelmingly enthusiastic review by Motion Magazine. :

When past and future collide: Mercedes-Benz Vision Iconic | MOTION Magazine | Electric Mobility Lifestyle

The hood catches the light like liquid metal, stretching forward in one fluid gesture. The Mercedes-Benz Vision Iconic seems alive, poised between eras, a nod to the grand tourers of the 1930s and a glimpse of mobility in 2030. Its curves are familiar, sculpted, almost cinematic, yet there is an...

motion-mag.com

Otherwise, I would suggest researching social media a bit more thoroughly:

Mercedes-Benz unveils Vision Iconic: looking at its past to design the electric car of the future - Reader comments

m.arenaev.com

 

[Design FIRST]

Continuing the Vision Iconic topic:

german-design-council.de is a source worth researching. The "Out of Shape" article pertaining, in part, to German automotive design, is enlightening.

Here, an excerpt of an article in Vision-Mobility.de:

Vision Iconic: This Mercedes divides the design world
Rarely have opinions on a design study been as divergent as those surrounding the Mercedes-Benz Vision Iconic. German-language media, in particular, condemn it as a dark "Darth Vader" car, often referencing the pre-war era, while Asia and the USA, especially, celebrate its rediscovered classic appeal. The truth, as so often, lies somewhere in between. At the Car Design Event 2026 in Munich, we certainly gained some insights that offer a more nuanced perspective.*

*Translated from German

Sorry to rain on the dedicated M-B aficionado pep rally. Or be the toxic agent that taints the automotive fantasies of some individuals.

But, I'm genuinely glad to see that touching some sensitive nerves and shaking the foundations of "fanpersonism" are getting a discussion going. That's good.

 

[Design FIRST]

Quite the potpourri of opinions-ranging from bitter to sweet:

https://www.reddit.com/r/mercedes/comments/1oa38go/what_is_your_opinion_on_mercedesbenz_vision/

Just getting back to "the social media thing" that has been alluded to by some on this thread.

 

[Design FIRST]

...and quoting Auto Motor und Sport:
"Conclusion
With the Vision Iconic, Mercedes proves that technological acceptance is not just a matter of function – but also of form. Familiar design makes abstract innovation tangible. Progress seems less threatening when it appears in the guise of memory." *

*Translated from German.

Pretty much the very definition of "neo-retroistic reactionism". IMHO, destined not only to be exposed to the risks of appearing caricaturesque, but also aging like fine milk. "Looking Back" does not appear a sound strategy to me. It's driving into the future with eyes fixed firmly on the rearview mirror.

I must admit, this is entertaining.

 

[klier]

Are you taking over from Leylandi with these reactions @Dopebouy?

Where's the funny parts? I wanna laugh too.

Respectfully, the only person I've seen say this, is you.

Try harder. That thing is a vile caricature. Documented as such by many.

 

[AbsoluteUnit]

Continuing the Vision Iconic topic:

german-design-council.de is a source worth researching. The "Out of Shape" article pertaining, in part, to German automotive design, is enlightening.

Here, an excerpt of an article in Vision-Mobility.de:

Vision Iconic: This Mercedes divides the design world
Rarely have opinions on a design study been as divergent as those surrounding the Mercedes-Benz Vision Iconic. German-language media, in particular, condemn it as a dark "Darth Vader" car, often referencing the pre-war era, while Asia and the USA, especially, celebrate its rediscovered classic appeal. The truth, as so often, lies somewhere in between. At the Car Design Event 2026 in Munich, we certainly gained some insights that offer a more nuanced perspective.*

*Translated from German

Sorry to rain on the dedicated M-B aficionado pep rally. Or be the toxic agent that taints the automotive fantasies of some individuals.

But, I'm genuinely glad to see that touching some sensitive nerves and shaking the foundations of "fanpersonism" are getting a discussion going. That's good.

Again. With the greatest of respect. Most of the citations you've made, don't actually dislike the design of it.
The most scathing, was Hagerty, which dislikes the idea behind the design, but still thinks it's good-looking. The author claims that the Lucid Air is the most cohesively designed EV, which is certainly a unique taste, cause I think it looks ok, but entirely anonymous.

You're entitled to your opinion of course. You don't like "retro future". And that's cool.
You're not really raining on anyone's parade.

I'm sure I could go to the comment section of TopGear.com and find a bunch of miserable people who don't like the iX3s design. But who actually cares?

 

[AbsoluteUnit]

So you mized all 98% Positive articles about the Vision Iconic & chose 3 made by haters of Mercedes?

So the whole world loves it? USA & Asia are pretty Big you know?

So first comment is of someone loving the Vision Iconic to the point they wish it could turn out exactly like that?

May i ask you a question sir?
DO YOU HATE MERCEDES?

Give it a rest mate. It's not that serious

 

[klier]

May i ask you a question sir?
DO YOU HATE MERCEDES?

No he doesn't.

Are you having your monthly period or somehting?

 

[Design FIRST]

But who actually cares?

Stimulating discussion is what matters. Learning...hopefully contributing constructively...evoking contemplation and catching interesting different drifts, etc. That's what it's about. The rest is simply sundry, often banter with some occasional bluster added. With a laugh or two as well.

 

[Dopebouy]

Give it a rest mate. It's not that serious

i just don’t like people who hate on Mercedes for doing something good whilst other Manufacturers be making Doomguy looking cars & get glazed for it.

 

[martinbo]

i just don’t like people who hate on Mercedes for doing something good

Then the problem lies with you. Not them.

 

[Design FIRST]

Insinuation that someone "hates" a certain brand is often simply an indication that the concepts of "hate" and "concern" are being recklessly comminged.

Being German, I would love to see Mercedes-Benz succeed in all aspects of its endeavors. To the benefit of the products, the company's employees, the consumer and my country's currently very shaky economy. The company's competence in terms of engineering and innovative technologies is immense. Sadly, IMHO much of it has not been applied optimally in more recent times, hence making M-B appear "a bit lost". IMHO, BMW has had a far better grasp of this more recently. And the Volkswagen brand, most recently, has been impressing me with it's newly found focus. It's Skoda subsidiary is, in fact, damn impressive.

 

[klier]

i just don’t like people who hate on Mercedes for doing something good whilst other Manufacturers be making Doomguy looking cars & get glazed for it.

We're in the EQS thread. There's nothing good lol

 

[Uygar]

Dopebouy seems to be leylandi’s newer version, lol. Just another eccentric fanatic.

 

[Merc1]

Where is he?

M

 

[fortuner]

Where is he?

M

He banned it was coming I guess but he did provide good information

 

[Uygar]

It was inevitable. He wasn’t even a Mercedes fan at that point, just a lunatic. Now he’s sending me all the negative stuff about Bimmers to my personal Instagram account, lol. Weird. It’s mind boggling to me that someone can be that obsessive with a f*cking car brand.