Marketing will never allow a 53 moniker as the halo car when the 63 badge has been around for a couple of decades now even if what you propose makes senseWhat?
M
Marketing will never allow a 53 moniker as the halo car when the 63 badge has been around for a couple of decades now even if what you propose makes sense
I’m sure people said the same thing about a 4-cylinder “63” model too. The old think means nothing today.Marketing will never allow a 53 moniker as the halo car when the 63 badge has been around for a couple of decades now even if what you propose makes sense
I hope AMG will go all in with modifying the inline-6 engine. They really need to over-deliver with the performance of this engine to salvage the halo of the C63 moniker. Forget making it a hybrid, just make it pure ICE, and if the customers still don't want it, they can go elsewhere in the meantime or wait for the next C63.
Them having a 1:1 EV for ICE power train options for every model should hopefully help with that.The problem is, if customers *do* want it, they risk fines for exceeding their CO2 fleet average.![]()
We use essential cookies to make this site work, and optional cookies to enhance your experience.