Mulsanne [Official] Bentley Mulsanne

[Yaz]

I love Doug. I don't know what you're guys talking about.

 

[SDNR]

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There appears to be some confusion on the actual production numbers of these vehicles ......Bentley is now continually issuing limited editions (like Rolls-Royce does) so I'm not certain the EWB is a strictly limited production model or not.

 

[SDNR]

2017 Bentley Mulsanne Hallmark Series

 

[Monster]

Whatever happened to the Mulsanne convertible we saw 2 years back, and is a coupe version still planned?

 

[Merc1]

This is the still the most luxurious car in the world IMO. Nothing I've ever sat in, including the Phantom, felt as expensive as this car. Stunning luxury. OMGEE luxury.

M

 

[Centurion]

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There appears to be some confusion on the actual production numbers of these vehicles ......Bentley is now continually issuing limited editions (like Rolls-Royce does) so I'm not certain the EWB is a strictly limited production model or not.

The Mulsanne is made to order. If you want the EWB and can afford it, Bentley will make one for you.

 

[slicknick]

This is the still the most luxurious car in the world IMO. Nothing I've ever sat in, including the Phantom, felt as expensive as this car. Stunning luxury. OMGEE luxury.

M

This is a direct competitor for the Ghost rather than the Phantomn though, no? That said, I'd say the luxury this thing provides is ten times better than the plasticky and outdated Ghost

 

[Merc1]

This is a direct competitor for the Ghost rather than the Phantomn though, no? That said, I'd say the luxury this thing provides is ten times better than the plasticky and outdated Ghost

Price wise it is on par with the Ghost, but in presentation and all other things related it is a match for the Phantom IMO. The Ghost is vastly overpriced IMO. Great car, but overpriced.

M

 

[sako97]

Price wise it is on par with the Ghost, but in presentation and all other things related it is a match for the Phantom IMO. The Ghost is vastly overpriced IMO. Great car, but overpriced.

M

I tell people that the Ghost is the best ultra-luxury car to buy... second-hand. It looses at least $100k in value the moment the first owner drives off the lot.

New

Used

A friend of mine who works at Manhattan Motorcars says despite the fact that the Mulsanne is better crafted than the Ghost (I'd go as far to say the Phantom as well), clients gravitate towards Rolls-Royce because they precieve the brand to be more luxurious, and they drive off in Ghost EWBs or Wraiths, which are about the same price as a pre-FL Muslanne Mulliner or Speed.

Sales of the Mulsanne have been below company and dealer targets since it was introduced. My guess is that this is the reason why a Mulsanne convertible hasn't gone into production.

 

[Monster]

I tell people that the Ghost is the best ultra-luxury car to buy... second-hand. It looks at least $100k in value the moment the first owner drives off the lot.

New

Used

A friend of mine who works at Manhattan Motorcars says despite the fact that the Mulsanne is better crafted than the Ghost (I'd go as far to say the Phantom as well), clients gravitate towards Rolls-Royce because they precieve the brand to be more luxurious, and they drive off in Ghosts or Wraiths, which are about the same price as a pre-FL Muslanne Mulliner or Speed.

Sales of the Mulsanne have been below company and dealer targets since it was introduced.

Very interesting info. I am guessing the front end styling of the Mulsanne is still an acquired taste for some and the interior switches, especially on the dashboard, and the infotainment system is really showing its age.

 

[SDNR]

Very interesting info. I am guessing the front end styling of the Mulsanne is still an acquired taste for some and the interior switches, especially on the dashboard, and the infotainment system is really showing its age.

Yes, but in all honesty, the Mulsanne was never primarily intended to be a tour de force of new technology and design the way an S class is. Of course, the Mulsanne is packed with state-of-the-art tech and certainly doesn't embarrass itself next to the big Merc, but the Mulsanne has a greater feeling of 'permanence' and artistry ....even when its tech is entirely outdated it will retain its status (much more so than the Flying Spur I expect).

The S class is the vehicle everyone looks to as the industry benchmark for innovation ....but it is always destined to be knocked off its throne when it is replaced by the next S class.

The Mulsanne, like the Arnage and Turbo R before it, will likely be bought and sold by several generations of (often eccentric) enthusiasts who will cherish it as something rare and special for many years.

 

[tristatez28lt1]

For Europe, i can say that Bentley has a bad standing with dealers. Average stock cars are more than 10. Worldwide Bentley is struggling hardcore. Bentayga is worsening the situation in many areas.

 

[SDNR]

For Europe, i can say that Bentley has a bad standing with dealers. Average stock cars are more than 10. Worldwide Bentley is struggling hardcore. Bentayga is worsening the situation in many areas.

What do you mean by "bad standing"?

You are correct, sales are definitely down. Personally, I think the Continental GT should be replaced by a smaller two-seat sports car precisely like the EXP 12 concept shown at Geneva. I thought the Bentayga was doing well I still can't help being cynical of the whole idea of ultra-luxury SUVs .....the G class Landaulet and the Rolls-Royce Cullinan are just as silly.

However, Bentley sales under VW are huge compared to the old days.

 

[tristatez28lt1]

Dealers are not making (much) money. There's a couple that are making good money such as Jack Barclay but most others are having problems with profitability.

 

[SDNR]

Dealers are not making (much) money. There's a couple that are making good money such as Jack Barclay but most others are having problems with profitability.

That really is not good. Do you know how Rolls-Royce sales are doing?

 

[tristatez28lt1]

Overall better but not I don't have much info on RR.

 

[Centurion]

You are correct, sales are definitely down. Personally, I think the Continental GT should be replaced by a smaller two-seat sports car precisely like the EXP 12 concept shown at Geneva.

The CGT gets lots of sting for being a heavy and occasionally bloated looking pig, but there's a reason why it's the VW Golf for millionaires. If you are a tall or big guy, it had very comfortable seats, a practical boot, is fast, has plenty of engine and interior customisation options.

It's a fantastic daily drivers in ways that other sexier cars like the DB9 or Maserati GranTurismo aren't. Personally, I have yet to drive one but from the 2 owners I have spoken to, it's a fantastic daily driver.

 

[sako97]

What do you mean by "bad standing"?

You are correct, sales are definitely down. Personally, I think the Continental GT should be replaced by a smaller two-seat sports car precisely like the EXP 12 concept shown at Geneva. I thought the Bentayga was doing well I still can't help being cynical of the whole idea of ultra-luxury SUVs .....the G class Landaulet and the Rolls-Royce Cullinan are just as silly.

However, Bentley sales under VW are huge compared to the old days.

Dealers have been "drowning" in Bentley stock for quite sometime, at least in the states. Bentayga sales started off hot, then sales slowed down rather quickly whilst dealerships became overstocked. Bentley claimed that 2 model years were completely accounted for in the press release, however, they did not elucidate that this mostly meant dealer allocations. With an average MSRP of $265k, its arguably the most overpriced vehicle on sale today.

This week at Manhattan Motorcars

Sales of the Continental range have been stagnant since 2013, which is why they are constantly introducing new editions, with either more power, louder color combinations, or peculiar leather stitching.

Where I live lease rates for the GT & Flying Spur V8 are considerably less than a loaded S550 Coupé and Saloon despite MSRPs being in line with S63 Coupés & Maybach S600. I'm starting to get emails regarding Bentyga discounts as well.

Rolls-Royce has been matching or beating it's own record for sales for multiple years. The Dawn, Wraith, and Black Badge editions have been strong sellers
https://www.press.rolls-roycemotorc...announces-third-straight-year-of-record-sales
https://www.press.rolls-roycemotorc...cord-in-marque’s-112-year-history?language=en

 

[SDNR]

The CGT gets lots of sting for being a heavy and occasionally bloated looking pig, but there's a reason why it's the VW Golf for millionaires. If you are a tall or big guy, it had very comfortable seats, a practical boot, is fast, has plenty of engine and interior customisation options.

It's a fantastic daily drivers in ways that other sexier cars like the DB9 or Maserati GranTurismo aren't. Personally, I have yet to drive one but from the 2 owners I have spoken to, it's a fantastic daily driver.

I take your point ...I'm certain that EXP 12 isn't as small as it looks in pictures though.

Dealers have been "drowning" in Bentley stock for quite sometime, at least in the states. Bentayga sales started off hot, then sales slowed down rather quickly whilst dealerships became overstocked. Bentley claimed that 2 model years were completely accounted for in the press release, however, they did not elucidate that this mostly meant dealer allocations. With an average MSRP of $265k, its arguably the most overpriced vehicle on sale today.

This week at Manhattan Motorcars

Sales of the Continental range have been stagnant since 2013, which is why they are constantly introducing new editions, with either more power, louder color combinations, or peculiar leather stitching.

Where I live lease rates for the GT & Flying Spur V8 are considerably less than a loaded S550 Coupé and Saloon despite MSRPs being in line with S63 Coupés & Maybach S600. I'm starting to get emails regarding Bentyga discounts as well.

Rolls-Royce has been matching or beating it's own record for sales for multiple years. The Dawn, Wraith, and Black Badge editions have been strong sellers
https://www.press.rolls-roycemotorc...announces-third-straight-year-of-record-sales
https://www.press.rolls-roycemotorc...cord-in-marque’s-112-year-history?language=en

very interesting.

So what is the problem I wonder ........what do you guys think?
Does Bentley need to change its image in some way?

 

[tristatez28lt1]

Adding to @sako97's point: in the Middle East almost all dealers have stock worth over a year. Similar scenario as his pictures show. Dealers are overloaded with cars. And not only Bentayga but the Mulsanne is not moving either. The only cars semi moving are the V8 models.

Here in Europe Bentayga discounts are at 20-25%. Sales support from Bentley helps them make a bit of margin but it's a sad situation.
Bentley is trying to fix the situation and is requesting CRM and customer data that a couple years ago they didn't care about. Dealers obviously aren't feeling very confident anymore.