Zafiro
Supreme Roadmaster
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An interview in the current issue of the monthly Car magazine, sees Ferrari's deputy Managing Director Amedeo Felisa and Product Development Director Massimo Fumarola, answer some interesting questions, which include 'emphatically' denying that a 'Dino' brand is set to be launched.
So, will Ferrari expand, was the first question to be asked.
"Definitely not. Even though it will make more than 5000 cars this year, and is selling in ever increasing numbers like Russia and China, Ferrari must remain an exclusive brand. "Porsche is the benchmark because they have the best balance sheet in the world," admits product development director Massimo Fumarola. "W may increase volumes but only very slightly. Selling cars in more territories doesn't undermine exclusivity."
Will the next Enzo be chasing the Bugatti Veron's mega output?
"What is power?" says Felisa. "Its a big discussion internally. Ferrari is about overall performance, not simply about the greatest horsepower. We wont just do big power for marketing purposes. We are looking at the possibility of smaller, more compact engines, and at supercharging. But a V12 will always head the range." Legislative changes and ever tightening emissions regulations have prompted Ferrari to investigate forced induction.
Has the Bugatti's 'Direct Shift Gearbox' (DSG) sent Ferrari back to the drawing board?
"We are looking into it," says Fumarola. "We definitely believe that its the future. But it takes time to develop properly."
Adds Felisa: "If you want the best balance between comfort and speed, then its the right way to go. It would fit with the character of the 612."
intresting!
So, will Ferrari expand, was the first question to be asked.
"Definitely not. Even though it will make more than 5000 cars this year, and is selling in ever increasing numbers like Russia and China, Ferrari must remain an exclusive brand. "Porsche is the benchmark because they have the best balance sheet in the world," admits product development director Massimo Fumarola. "W may increase volumes but only very slightly. Selling cars in more territories doesn't undermine exclusivity."
Will the next Enzo be chasing the Bugatti Veron's mega output?
"What is power?" says Felisa. "Its a big discussion internally. Ferrari is about overall performance, not simply about the greatest horsepower. We wont just do big power for marketing purposes. We are looking at the possibility of smaller, more compact engines, and at supercharging. But a V12 will always head the range." Legislative changes and ever tightening emissions regulations have prompted Ferrari to investigate forced induction.
Has the Bugatti's 'Direct Shift Gearbox' (DSG) sent Ferrari back to the drawing board?
"We are looking into it," says Fumarola. "We definitely believe that its the future. But it takes time to develop properly."
Adds Felisa: "If you want the best balance between comfort and speed, then its the right way to go. It would fit with the character of the 612."
intresting!
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