Hot! News and rumors about Alpina

[Design FIRST]

I don't think so. The 3Series/M3/M4 is BMWs halo model. That has the biggest market for Alpina variants.

Worth a consideration is that BMW Individual has been progressively expanding their "personalization" catalogue. This encompasses 3 and 5 series vehicles. And this may have left corporate decision-makers contemplating whether expanding the "new, wholly owned" ALPINA into the 5er and sub-5er segments could constitute a dilution of the market positioning ALPINA has now endeavored to focus on. The "exclusivity" of the new ALPINA may simply be more appropriately conveyed in top-end rather than executive vehicle segments.

 

[SCOTT27]

Oh really? So no more Alpina models based on anything below 7 and X7? What a bummer?

That’s what they said GKL Klasse and bespoke.

 

[leylandi]

 

[Centurion]

The "exclusivity" of the new ALPINA may simply be more appropriately conveyed in top-end rather than executive vehicle segments.

Time to show Maybach how do luxury properly. I'm excited now, as the execution might go beyond what we've seen of previous Alpina models.

 

[Esp5]

According to a March filing with the World Intellectual Property Organization, BMW has trademarked the “XB6” designation. The name suggests a potential Alpina-tuned version of the BMW X6 is in the works, which is something the brand has never offered.

BMW Alpina Could Transform A BMW It's Never Touched Before

A new trademark filing suggests Alpina is about to go where it’s never gone before.

carbuzz.com

 

[Rolf]

According to a March filing with the World Intellectual Property Organization, BMW has trademarked the “XB6” designation. The name suggests a potential Alpina-tuned version of the BMW X6 is in the works, which is something the brand has never offered.

BMW Alpina Could Transform A BMW It's Never Touched Before

A new trademark filing suggests Alpina is about to go where it’s never gone before.

carbuzz.com

I really love Alpina BMWs and hoping this take over will be start of something great.

 

[klier]

I really love Alpina BMWs and hoping this take over will be start of something great.

It should be, because I really don't see anything that Alpina did what BMW couldn't do....

 

[Matski]

Hmmm... I really like Alpinas and the more they talk about it the less I'm looking forward to it. This stuff about it going up against Maybach, and being a bridge between BMW and Rolls-Royce might make sense from a product portfolio planning perspective... but it's not what Alpina was.

The B6S, the B7S Turbo Coupe, the B10 Bi-Turbo, the B8 4.6, the Supercharged B5... these were not cars that existed in some space between what BMW is and Rolls-Royce was or is.

I really don't see anything that Alpina did what BMW couldn't do

"Couldn't" do is probably true, however the bottom line is that they did do stuff that BMW didn't.