New sub-brand from BMW comming 21.02.2011

[KokkenTor]

i can’t wait – the new sub-brand from BMW. Streaming information and satellite details for the press conference on February 21st, 2011


https://www.press.bmwgroup.com/pres...lId=6&id=T0097683EN&left_menu_item=node__2202

 

[klier]

i can’t wait

 

[Dave1984]

As EnI would say:

Actually, it's:

i can't wait

i is coming
i is here
i is cool
i is advanced
i is joy
i is BMW

 

[dalab]

That implied that only the communication of the new sub-brand and also the presentation of the megacity?

 

[SCOTT27]

project i - A future mobility think tank by the BMW Group

I CAN'T WAIT...

 

[Kowalski]

iSetta?

 

[Deleted member 25]

Finally we will see if this brand is worth the sacrifices.

 

[klier]

Finally we will see if this brand is worth the sacrifices.

Sacrifices???

LOL, what sacrifises?? There are none.

 

[SKY]

Sacrifices???

LOL, what sacrifises?? There are none.

There are none for you, or some fans that will love inconditionally everything his brand produces. But some other fans won´t like BMW to be related with FWD, to produce crpa like Gran Turismos, city cars, and so on. I prefer what BMW was when I was a child, and there was a 3, a 5, and a 7, the 3er Compact was the election of the young buyers, and then the X5, that was curious and fresh when it first came out, but when you produce the same number of SUVs than sedans you say "ok, it´s not funny anymore".

Other german brand have their own "problems", Mercedes has thw worse sub-brand (aka Maybach), and its the only one that would sell cars priced like the Maybachs. They also have the B and R, which are what we all know they are, and so on.

But at least, MB has the SLS, the SL, the CL, Audi its R8, BMW has nothing like those, the VED, if ever its comparable.

I don´t expect you to agree with me, but you can´t say there aren´t sacrifices, cause for some fans there are.

 

[SCOTT27]

The MegaCity vehicle and the Vision Efficient Dynamics i8 are purely tomorrows vision , today and more of a logical approach than a sacrifice.

But I understand what you are saying.
To put simply BMW could not survive on a specific model plan without a larger strategy. What BMW's long term goal can be defined as...is continued Independence as a Premium car manufacturer and product expansion forsees that.

For many to mention the highly profitable X SAV line as the downfall of the brand only have to look at how much profit the X series brings to the brand. The new X3 is off to a great start , the general consensus is if you order one today you will be lucky to have it delivered before the end of the year. X1 and X5 lead their respective segments hence why competitors are spawning competitors to the successful X models.
The X models in their expansion will halt with the X4.
The lower classes will be served by the BMW AWD FAST and MINI Countryman/Activity Coupe.

As for the GT it is proving successful because the car is attracting new BMW customers - customers who have never previously considered a BMW before. as for 1er GT and 3er GT. Well if you remember the Audi Roadjet Concept Car? Audi are moving to implement the Roadjet to a similar GT rival to the A3.A4 and A6 just like Mercedes-Benz are working on similar concepts for the A,C and E-Klasse. Because they are being demanded for customers who need extra space and flexibility but want Premium.
It's not just BMW maket demands are changing.

The Vision Efficient Dynamics (i8) Will launch a Sports car that does not become anonymous and one that stands out and does things differently.
And the MegaCity Vehicle will be as groundbreaking as it comes, again it does things differently and thats what makes a BMW.

 

[allenwalker]

But at least, MB has the SLS, the SL, the CL, Audi its R8, BMW has nothing like those .

For every SLS and R8, BMW has X5, X6, X3, X1, X4 and will have X7, X2, X0, X8, iX

BMW will be Land Rover, the brand it bought and sold LOL

 

[Mr Robert]

For many to mention the highly profitable X SAV line as the downfall of the brand only have to look at how much profit the X series brings to the brand. The new X3 is off to a great start , the general consensus is if you order one today you will be lucky to have it delivered before the end of the year. X1 and X5 lead their respective segments hence why competitors are spawning competitors to the successful X models.
The X models in their expansion will halt with the X4.
The lower classes will be served by the BMW AWD FAST and MINI Countryman/Activity Coupe.

Selling crack cocaine is also highly profitable, it would bring a lot of money into BMW, but it would also hurt the brand... Thing is, what is good for the company, is not always good for the brand. Profit is brought to the company, image is applied to the brand.

 

[bmwownage]

Agree. Or at least, feel free making the SAVs and GTs, those might be nice cars to drive for some people, but at least make an effort to withhold the brand image... seriously the "most" iconic BMW for sports at the moment, is probably the M3, or M3 GTS, there is absolutely zero exotic stuff from BMW. Maybe, maybe BMW will be a more profitable company building electric cars / SAVs / GTs and scrap its sporting heritage in the long run, in that case we'll just have to find something else to love.

 

[klier]

^^^ it's always been like this. BMW doesn't make supercars. They make good driving sedans and coupes, and as far as I can remember, the M3 has been the sportiest and all round best BMW.
Now they make a whole bunch of other cars too, which is awesome. Where is the problem other than EU rules???

 

[SKY]

^^^ it's always been like this. BMW doesn't make supercars. They make good driving sedans and coupes, and as far as I can remember, the M3 has been the sportiest and all round best BMW.
Now they make a whole bunch of other cars too, which is awesome. Where is the problem other than EU rules???

Quite valid IMO. If you think about it, the most extreme BMW in the past 10 years was the Z8, and it had just the power of the E39 M5. We might be confusing things.

 

[klier]

Yes, and the Z8 wasn't exactly a sportscar like the E46 M3 (CSL) was at the time. More like a powerful exotic boulevard cruiser....and I even believe it was no financial succes for the company.

The only sort of supercar BMW ever had was the old M1. 8er was a poor car and hardly a supercar. Far from it in fact.
So other than some turbo tech, downsizing and Efficient Dynamics, nothing has changed. And those mentioned things are all because of strict emission norms and stuff, hardly anything BMW can do anything about.

Besides, even a sort of weird supercar is coming in the form of VED, so again, I don't see the problem.

 

[TheDriver]

The MegaCity vehicle and the Vision Efficient Dynamics i8 are purely tomorrows vision , today and more of a logical approach than a sacrifice.

But I understand what you are saying.
To put simply BMW could not survive on a specific model plan without a larger strategy. What BMW's long term goal can be defined as...is continued Independence as a Premium car manufacturer and product expansion forsees that.

For many to mention the highly profitable X SAV line as the downfall of the brand only have to look at how much profit the X series brings to the brand. The new X3 is off to a great start , the general consensus is if you order one today you will be lucky to have it delivered before the end of the year. X1 and X5 lead their respective segments hence why competitors are spawning competitors to the successful X models.
The X models in their expansion will halt with the X4.
The lower classes will be served by the BMW AWD FAST and MINI Countryman/Activity Coupe.

As for the GT it is proving successful because the car is attracting new BMW customers - customers who have never previously considered a BMW before. as for 1er GT and 3er GT. Well if you remember the Audi Roadjet Concept Car? Audi are moving to implement the Roadjet to a similar GT rival to the A3.A4 and A6 just like Mercedes-Benz are working on similar concepts for the A,C and E-Klasse. Because they are being demanded for customers who need extra space and flexibility but want Premium.
It's not just BMW maket demands are changing.

The Vision Efficient Dynamics (i8) Will launch a Sports car that does not become anonymous and one that stands out and does things differently.
And the MegaCity Vehicle will be as groundbreaking as it comes, again it does things differently and thats what makes a BMW.

Scott, why is it that BMW generally lead the way in niche products with the likes of Mercedes and Audi following usually several years behind?

 

[klier]

Scott, why is it that BMW generally lead the way in niche products with the likes of Mercedes and Audi following usually several years behind?

Because BMW is the number one luxury car maker in the world, and they set the trends. MB has done it for 100 years, and now BMW has taken over.

As for Audi???? LOL. Audi is a VAG marketing invention. There is no relevance.

 

[SKY]

Scott, why is it that BMW generally lead the way in niche products with the likes of Mercedes and Audi following usually several years behind?

Most of the new ideas or niches by BMW were introduced by another brand, with more or less success. For example, the 5er GT is the BMW version of the R-Class, as the 1er GT will be the BMW version of the B-Class. BMW launched the 1er, in response to Audi A3. The X6 is somehow similar to the concept introduced by Sangyong with the Action, and the new urban city sub-brand is the same concept as the Smart, but way more up to date (and way more promissing, which is not difficult).

It´s always like this, one brand introduce a concept that might be introduced by another brand years before with less success, and then maybe the brand which introduced it for the first time reintroduces it, as the second brand has launched it in a more appropiate time/way. A perfect example of this is the Audi A2.

 

[allenwalker]

Scott, why is it that BMW generally lead the way in niche products with the likes of Mercedes and Audi following usually several years behind?

, A

Driver, why is it that Mercedes already has two generations of CLS and BMW has none until maybe 2014 or 2015 ?

Why ?