In fact, it is AFAIK not rare for an Airbag not to deploy in a crash at a relatively low speed that happens really offset and at an angle, against something that is neither moving nor as hard as a wall.
Because it's only a part of the car that crashes, the rest of the car isn't slowed hard enough to make the Airbag deploy, especially if the cow also was propulsed by the schock unlike a fixed wall or tree. So I would say, maybe it's normal the Airbag did not deploy in your case; and the most important is that your parents are safe!
However, if the pillar was bent inwards, it indicatres the shock was quite heavy. However, if the door and the side were scratched, it also could indicate that the shock was at a big angle, outside of the Airbag's 30°, even if a part of the car was destroyed.
Remember that modern cars are conceived so as to make the whole front of the car to absorb energy (thus, to look destroyed) even if only a small part of the front was hitted. You have a big piece of metal that distributes the energy to the whole front of the car, even if only a corner is hitted, so that much more energy is absorbed.
IMO, the angle was too important. It looks like an offset and angle crash.