OK, we all know 7er is not all about ultimate luxury in this segment - like the S-class is. So, it's fair to say that.
But this "review" completely trashed the new 7er - they didn't LIKE anything. Not the drive, not the interior, not the exterior, not the tech. Nothing. That's not a professional & objective test. It's biased & very subjective. Just like some "reviews" that praise the new 7er a bit too much.
7er is not perfect - and it's fair to point some OBJECTIVE faults & disadvantages out. But bitching like the car is a complete trash, not worthy of the segment ... C'mon.
They are the only ones who trashed the car in their review. Something that says much more about the mag than about the car itself.
And as said: why would anyone want an S-class clone with a propeller logo? Or a 3er clone with four rings, or a star. Customers want alternatives - not substitutes. And the points of the alternatives are to offer ALTERNATIVE character, not the same one with different badge.
Sometimes I wonder about the competence of the "automotive" journalists. Some of them are so ignorant it's almost hard to believe that's even possible - a journalist being such a m....n.