SCOTT27
Lap Time Luminary
The MINI Speedster and the MINI -X SAV reflect different sides to the MINI brand. The MINI-X SAV is a compact little SAV very urban like , it's the kind of car you can take to the city and indeed city based indoor snow slopes. MINI-X begins the first example of a product that will define further family concepts for MINI. The MINI SpaceBox Concept has officially been given approval for a design concept that will further seperate the approach from mainstream choices for vehicles with more passion , flexibility and a great image - which is basically what MINI offers the customer.
A 5dr MINI in the form of an individual concept like the SpaceBox would offer a new stylish insight into a family motivated choice instead of a traditional mainstream MPV or hatch.
The brand will reach it's pinacle with the inclusion of the MINI Speedster.
Originally an idea with the first generation MINI which did not make it to production purely because MINI was yet to establish itself , by then the timing was too late with BMW only investing in a Cabrio and the MINI GP.
Now with the current MINI platform we have seen the Cabrio and Clubman , but we know the highest percentage of cabrio buyers are female so what for the male customer?
Purely based on the Cabrio for reasons of economy of scale the Speedster is lower has unique design features to identify it as a MINI but seperate it from the cabrio and that includes the loss of the rear passenger compartment substituted with built in roll over hoops ajoined to twin butresses on the rear deck. The front screen is shorter and raked back for a typical Speedster appearance , sporty and dynamic. With amplification of the Go-Kart feeling to produce an exciting dynamic small sports car.
A fixed roof Coupe model has been designed and is under consideration.
Engines will be taken from the current MINI which will include the possibility of a JCW Speedster. To define it's "amplification" of MINI there will be very vibrant colour choices such as bright metallics - Orange , The return of a Gold color which reminds me of the E46 M3 Pheonix Yellow , a vibrant metallic Lime Green aswell as interiors to match. Customers who would prefer less exposure can endure themselves to some of the traditional MINI choices.
It's a car that could do well with further integration of the image of MINI to customers who might want something exciting enough that they never previously considered the MINI brand. Especially older customers who might be partial to the Speedster as an interpretation of those classic British Sports cars driving along say- Highway one in California , either during the day or at sunset with the roof open and the occupants exposed to the elements.
It is an interesting choice that defines the MINI brand as a maker of premium small cars that surpass all coventional choices.
Although a concept will be shown at the IAA. Apart from the standard for the show cosmetic finish it will be the finished production model. Sales should begin early 2011.
You might see it sooner as it is going on holiday soon to Copacabana Beach.
A 5dr MINI in the form of an individual concept like the SpaceBox would offer a new stylish insight into a family motivated choice instead of a traditional mainstream MPV or hatch.
The brand will reach it's pinacle with the inclusion of the MINI Speedster.
Originally an idea with the first generation MINI which did not make it to production purely because MINI was yet to establish itself , by then the timing was too late with BMW only investing in a Cabrio and the MINI GP.
Now with the current MINI platform we have seen the Cabrio and Clubman , but we know the highest percentage of cabrio buyers are female so what for the male customer?
Purely based on the Cabrio for reasons of economy of scale the Speedster is lower has unique design features to identify it as a MINI but seperate it from the cabrio and that includes the loss of the rear passenger compartment substituted with built in roll over hoops ajoined to twin butresses on the rear deck. The front screen is shorter and raked back for a typical Speedster appearance , sporty and dynamic. With amplification of the Go-Kart feeling to produce an exciting dynamic small sports car.
A fixed roof Coupe model has been designed and is under consideration.
Engines will be taken from the current MINI which will include the possibility of a JCW Speedster. To define it's "amplification" of MINI there will be very vibrant colour choices such as bright metallics - Orange , The return of a Gold color which reminds me of the E46 M3 Pheonix Yellow , a vibrant metallic Lime Green aswell as interiors to match. Customers who would prefer less exposure can endure themselves to some of the traditional MINI choices.
It's a car that could do well with further integration of the image of MINI to customers who might want something exciting enough that they never previously considered the MINI brand. Especially older customers who might be partial to the Speedster as an interpretation of those classic British Sports cars driving along say- Highway one in California , either during the day or at sunset with the roof open and the occupants exposed to the elements.
It is an interesting choice that defines the MINI brand as a maker of premium small cars that surpass all coventional choices.
Although a concept will be shown at the IAA. Apart from the standard for the show cosmetic finish it will be the finished production model. Sales should begin early 2011.
You might see it sooner as it is going on holiday soon to Copacabana Beach.


