SDNR
Kraftwagen König
Re: Mercedes-Benz Vision GLK FREESIDE Concept @ 2008 NAIAS
Very good Martin ...a good point.
But lets be real here, this vehicle's boxy, upright design is much more the dictate of current market tastes than any real practical concerns.
Mercedes went to great lengths to design an SUV primarily for the US market (the M class) ...then made it bigger (the GL) -- so imagine their surprise when all of a sudden the 25 year old G class was the SUV of America's dreams. The boutique looks of the ML were suddenly too soft, too middle class, too God damned anonymous -- lost in the suburban banality of crowded shopping mall car parks and shady boulevards of the better parts of town.
The market wanted something that stood out from the crowd -- not quite as aggressive or ridiculous as a Hummer -- but something which isn't as polite and refined-looking as a Range-Rover either. One might call it 'Utility chic' -- the art of looking practical and adventurous without ever having to actually be practical or adventurous -- it's all an illusion. Car design has simply become an extension of the fashion industry. All they need now is for Dolce & Gabanna to design some matching accessories in military-style camouflage, and the look is complete.
The boxy-ness of the GLK is actually a strong indication of substance. Look at the upright windscreen, by moving the A-pillars closer to the driver you actually impart far better forward visibility - especially when negotiating rougher terrain. A boxier bodyshell actually makes for more useful packing space too. Shoulder and headroom looks good too. All in all, a practical looking affair. Tell me, isn't practicality a cornerstone of a vehicle's substance?
But lets be real here, this vehicle's boxy, upright design is much more the dictate of current market tastes than any real practical concerns.
Mercedes went to great lengths to design an SUV primarily for the US market (the M class) ...then made it bigger (the GL) -- so imagine their surprise when all of a sudden the 25 year old G class was the SUV of America's dreams. The boutique looks of the ML were suddenly too soft, too middle class, too God damned anonymous -- lost in the suburban banality of crowded shopping mall car parks and shady boulevards of the better parts of town.
The market wanted something that stood out from the crowd -- not quite as aggressive or ridiculous as a Hummer -- but something which isn't as polite and refined-looking as a Range-Rover either. One might call it 'Utility chic' -- the art of looking practical and adventurous without ever having to actually be practical or adventurous -- it's all an illusion. Car design has simply become an extension of the fashion industry. All they need now is for Dolce & Gabanna to design some matching accessories in military-style camouflage, and the look is complete.


