Hot! Mercedes-Benz, What's Next?


Oh please. What kind of people buy a G-Wagon then? I don’t see people getting it as their daily family car. It has a really specific target audience and that’s not even an opinion, just a fact.
Prove it. Let’s see the data. You are trying to pass off your ignorant option as fact. Target audience or who is actually buying it? You do understand they don’t have to exactly match right? Rich people who don’t rap or have children don’t buy G’s? Prove your 99% claim. You can’t.

M
 
Prove it. Let’s see the data. You are trying to pass off your ignorant option as fact. Target audience or who is actually buying it? You do understand they don’t have to exactly match right? Rich people who don’t rap or have children don’t buy G’s? Prove your 99% claim. You can’t.

M
You know EXACTLY what I mean, but seems like you just want to oppose whatever I say and do. Acting like what I said was something “negative” or something. It’s funny because literally no one except you cares about it, and people know that “moms and rappers” is coming from a satirical place.
I’m not gonna waste my time trying to explain you sh*t.
 
You know EXACTLY what I mean, but seems like you just want to oppose whatever I say and do. Acting like what I said was something “negative” or something. It’s funny because literally no one except you cares about it, and people know that “moms and rappers” is coming from a satirical place.
I’m not gonna waste my time trying to explain you sh*t.
Right, like I thought. You’re talking out your neck. Now it’s satire, i.e. bullshit. Great backpedaling. No, what you said isn’t negative, it’s inaccurate and uninformed.

M
 
Right, like I thought. You’re talking out your neck. Now it’s satire, i.e. bullshit. Great backpedaling. No, what you said isn’t negative, it’s inaccurate and uninformed.

M
Yeah right, everything is always “just like you thought”. Too tired for this shit mate, try again later. Whatever you say is right. ✌🏻
 
Can’t help it you don’t know what you’re talking about.

M
1. Loureiro, S. M. C. et al., “Luxury values as drivers for affective commitment” (2016) — peer-reviewed article
Takeaway: Luxury values (prestige, exclusivity, emotional benefits) drive affective brand commitment and tribal brand behaviour — i.e., people buy luxury goods to signal status and belong to a reference group. This is a foundational academic finding about why buyers choose luxury cars.
2. Dorsch, B., PhD thesis (2022), “The influence of personal values, brand personality, self-brand congruence… on luxury car purchase intention” — doctoral thesis (academic)
Takeaway: Personal values, perceived brand personality and self-brand congruence strongly predict purchase intentions for German luxury cars — supports that buyers select brands that match their identity. (Relevant to Mercedes G-Class as a strong, consistent brand image.)
3. Thongmak (2025), “How content and emotions accelerate luxury car brand …” (ScienceDirect) — recent peer-reviewed article on luxury automotive brand engagement
Takeaway: Social media content and emotional engagement significantly increase luxury brand preference — explains why image-conscious, social-media-active buyers gravitate to photogenic vehicles like the G-Wagon.
4. Shayamunda, C. Y., “Consumer-based brand equity of luxury car” (CORE / academic paper)
Takeaway: Brand image, perceived quality and prestige are critical in building consumer-based brand equity for luxury cars — directly relevant to Mercedes’ strong brand equity that attracts status-seeking buyers.
5. ResearchGate: “Factors influencing consumer’s driving behavior of most preferred luxury car brand” (Bangkok study)
Takeaway: Social status, social pressure, brand personality and brand image were all significant predictors of luxury brand preference in emerging markets — again supporting status/image motivations.
6. “Defining Luxury Cars: Critical Success Factors” (Master thesis / review, 2022)
Takeaway: Synthesizes many studies and classifies luxury car customers by attitude (status-seeking, experience-seeking, quality-seeking) — useful taxonomy for psychographic profiling.
7. Industry/brand analysis: “An Analysis of Mercedes-Benz Marketing Strategy” (Frontiers in Business report / ResearchGate)
Takeaway: Details Mercedes’ positioning strategy (heritage, craftsmanship, status) and target segments — useful for linking general luxury-buyer psychographics to Mercedes products like the G-Class.
8. Motor1 (trade analysis): “Why Do Rich People Buy the Mercedes-Benz G-Class?” (news/analysis, 2025)
Takeaway: Explains the G-Wagon’s role as a cultural/celebrity status symbol beyond pure utility — corroborates the academic finding that symbolic value matters in luxury-SUV purchases.
9. People magazine: viral custom G-Wagon sale & influencer purchase (2025)
Takeaway: High-profile, highly publicized G-Wagon purchases (including custom, influencer-driven buys) demonstrate the vehicle’s role in social signaling and influencer culture — real-world proof the G-Class is purchased for visibility and identity signalling.
10. Classic & Sports Car / buyer guides and dealer materials (historical + product info on G-Class)
Takeaway: Longstanding iconography, hand-assembly, and heritage of the G-Class contribute to perceptions of authenticity and exclusivity — two attributes luxury buyers prize.

So, since you wanted a “correct” answer, Mercedes G-Class buyers are mostly disproportionately high-income consumers who often use the vehicle as a status symbol, and its especially popular among celebrities, social media influencers, and affluent urban buyers who value social visibility.
 
1. Loureiro, S. M. C. et al., “Luxury values as drivers for affective commitment” (2016) — peer-reviewed article
Takeaway: Luxury values (prestige, exclusivity, emotional benefits) drive affective brand commitment and tribal brand behaviour — i.e., people buy luxury goods to signal status and belong to a reference group. This is a foundational academic finding about why buyers choose luxury cars.
2. Dorsch, B., PhD thesis (2022), “The influence of personal values, brand personality, self-brand congruence… on luxury car purchase intention” — doctoral thesis (academic)
Takeaway: Personal values, perceived brand personality and self-brand congruence strongly predict purchase intentions for German luxury cars — supports that buyers select brands that match their identity. (Relevant to Mercedes G-Class as a strong, consistent brand image.)
3. Thongmak (2025), “How content and emotions accelerate luxury car brand …” (ScienceDirect) — recent peer-reviewed article on luxury automotive brand engagement
Takeaway: Social media content and emotional engagement significantly increase luxury brand preference — explains why image-conscious, social-media-active buyers gravitate to photogenic vehicles like the G-Wagon.
4. Shayamunda, C. Y., “Consumer-based brand equity of luxury car” (CORE / academic paper)
Takeaway: Brand image, perceived quality and prestige are critical in building consumer-based brand equity for luxury cars — directly relevant to Mercedes’ strong brand equity that attracts status-seeking buyers.
5. ResearchGate: “Factors influencing consumer’s driving behavior of most preferred luxury car brand” (Bangkok study)
Takeaway: Social status, social pressure, brand personality and brand image were all significant predictors of luxury brand preference in emerging markets — again supporting status/image motivations.
6. “Defining Luxury Cars: Critical Success Factors” (Master thesis / review, 2022)
Takeaway: Synthesizes many studies and classifies luxury car customers by attitude (status-seeking, experience-seeking, quality-seeking) — useful taxonomy for psychographic profiling.
7. Industry/brand analysis: “An Analysis of Mercedes-Benz Marketing Strategy” (Frontiers in Business report / ResearchGate)
Takeaway: Details Mercedes’ positioning strategy (heritage, craftsmanship, status) and target segments — useful for linking general luxury-buyer psychographics to Mercedes products like the G-Class.
8. Motor1 (trade analysis): “Why Do Rich People Buy the Mercedes-Benz G-Class?” (news/analysis, 2025)
Takeaway: Explains the G-Wagon’s role as a cultural/celebrity status symbol beyond pure utility — corroborates the academic finding that symbolic value matters in luxury-SUV purchases.
9. People magazine: viral custom G-Wagon sale & influencer purchase (2025)
Takeaway: High-profile, highly publicized G-Wagon purchases (including custom, influencer-driven buys) demonstrate the vehicle’s role in social signaling and influencer culture — real-world proof the G-Class is purchased for visibility and identity signalling.
10. Classic & Sports Car / buyer guides and dealer materials (historical + product info on G-Class)
Takeaway: Longstanding iconography, hand-assembly, and heritage of the G-Class contribute to perceptions of authenticity and exclusivity — two attributes luxury buyers prize.

So, since you wanted a “correct” answer, Mercedes G-Class buyers are mostly disproportionately high-income consumers who often use the vehicle as a status symbol, and its especially popular among celebrities, social media influencers, and affluent urban buyers who value social visibility.
So this proves that your 99% statement was indeed bullshit. Flooding the page with Google garble doesn’t change it. Seems you put your foot in your mouth. Not a single word of that drivel backs up anything you said. Where are the rappers and moms? You’ve got nothing. You must be a Steve Bannon listener.

M
 
So this proves that your 99% statement was indeed bullshit. Flooding the page with Google garble doesn’t change it. Seems you put your foot in your mouth. Not a single word of that drivel backs up anything you said. Where are the rappers and moms? You’ve got nothing. You must be a Steve Bannon listener.

M
Literally enough. At this point you just want unnecessary drama. You’re the one that dragged things to this point. If you have that much of a problem with what I say, just ignore my profile and go on with your life. You’re the one that replies to my comments, or starts some sort of an argument, even if it’s knowingly or not. I already texted you personally and asked “what’s wrong?” but instead you just insist on opposing whatever the f*ck I write in here, and not even reply back. Childish behavior.
It was my fault though, trying explain myself to someone called “Merc”, lol.
It’s even funnier cause no one except you finds it serious. So please, don’t reply to anything I write from now on, or just simply block the account if you don’t want to see “nonsense bullshit”, lmfao. Bye.
 
Literally enough. At this point you just want unnecessary drama. You’re the one that dragged things to this point. If you have that much of a problem with what I say, just ignore my profile and go on with your life. You’re the one that replies to my comments, or starts some sort of an argument, even if it’s knowingly or not. I already texted you personally and asked “what’s wrong?” but instead you just insist on opposing whatever the f*ck I write in here, and not even reply back. Childish behavior.
It was my fault though, trying explain myself to someone called “Merc”, lol.
It’s even funnier cause no one except you finds it serious. So please, don’t reply to anything I write from now on, or just simply block the account if you don’t want to see “nonsense bullshit”, lmfao. Bye.
Interesting that all this drivel is coming from someone that didn’t have the energy to explain anything. You can post a Gettysburg Address amount of spin and it won’t change a thing. You didn’t know what you were talking about. Even when a G owner here chimed in on his own vehicle you still tried to push your ignorant beliefs about G owners on him. Talk about childish. Hypocrite much? No I’m allergic to bullshit which is what you’ve been posting here. Nothing needs to be said in private. You literally said 3 times you were done yet your replies keep getting longer and longer. Drama? Got that mirror handy? All of this because you didn’t know what you were talking about. It only became satire once you were questioned.

M
 
Oh please. What kind of people buy a G-Wagon then? I don’t see people getting it as their daily family car. It has a really specific target audience and that’s not even an opinion, just a fact.

My 72 year old landlord, directing proprietor of a mid-sized paint/industrial coatings family enterprise, is on his second G63. Really "full fat" spec and painted in a nice tone of medium bronze. He used to have a 991 Carrera 4 and an Audi RS6 Avant, but he retired them both a few years ago. As he is an avid hunter, he also has a VW Amarok.

I personally could never "get" the allure of these full-fat V8 G's. I like the really basic, 4 cylinder "agricultural" versions though. Preferably a bit old and well patina'd. Funky rugged.
 

Mercedes-Benz

Mercedes-Benz Group AG is headquartered in Stuttgart, Germany. Established in 1926, Mercedes-Benz Group produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)

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