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Haha yea, he is public enemy #1 around here these days.@Sunny - Elon’s coffers still must be generous in the Bay Area![]()
For a brand that’s still very much driven by ICE sales revenue; this a conservative approach to test ROI.
As GM’s EV offensive attempt is proving - many automotive consumers are just not ready or interested at this point of time for conversion to EVs, with the tradeoffs vs ICE.
I think that might be a more of a reflection of GM and Mary Barra than anything else. BEVs did damn well in 22. I don't know the latest figures, but in H1 they grew 60+% globally while the rest of the automotive market shrank 8%.
If it was 2018, I get being conservative with EVs, but I think at this point, if you are going to be conservative for another decade, you will be dead in the water by the end of it. Just my take.