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Mercedes cars’ new look will come slow and steady as BMW and Audi opt for revolution

Just FYI - they don't consider the Pfeiffer > Wagener transition to be a revolution, for example. You can still have significant change while not being considered a revolution.
 
They desperately need a brand new design language imo, something fresh yet still quintessentially Mercedes. Pretty much all the models have looked similar for the past 10 years. Adding stars and big grilles on dated bodies don’t work either, at least for me.
Thankfully they started experimenting with the GT 4-Door, VLE and stuff. High expectations for the next generation models.
 
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"Revolution" ? The W201...leading to the W124 that replaced the W123 perhaps ?
Everything Bruno Sacco did with respect to its predecessors—the W124 vs. the W123, the W140 vs. the W126, and the R129 compared to its predecessor.
if you ask me, It was one of the most significant revolutions in automotive history.
I don't know if such a radical leap into modernity had ever been seen in Mercedes' history, but it hasn't been seen since.
 
Everything Bruno Sacco did with respect to its predecessors—the W124 vs. the W123, the W140 vs. the W126, and the R129 compared to its predecessor.
if you ask me, It was one of the most significant revolutions in automotive history.
I don't know if such a radical leap into modernity had ever been seen in Mercedes' history, but it hasn't been seen since.

Not to take away from Bruno, but he also had the advantage of updating models that had been in production for a very long time. The W123 had been in production for 11 years, the W126 for 12 years, and the R107 for 18 years.
 
Not to take away from Bruno, but he also had the advantage of updating models that had been in production for a very long time. The W123 had been in production for 11 years, the W126 for 12 years, and the R107 for 18 years.
I understand, that's why those cars seem to have skipped a whole generation, and even two in the case of the SL R129.
Such extended lifecycles weren't so unusual for the time, but the R107 must be a world record.
 
I'd hardly call that a golden era, especially with that generation SL in the photo. As a matter of fact, there was many posts on this forum criticizing Mercedes design during that era. SL, CLS, W212 E-class facelift, SLK all caused controversy here.
 
Right. That generation SL was loathed by many. A golden era design wise would have clearly been the days of the W201, W124, W126.

M
 
Now Mercedes has too large a lineup to have a “golden era”, there is never a point in time where all of their cars represent one single design language - yes they are similar with facelifts and etc, but those are just compromises, just like now with the S, GLE/GLS… I think the vision iconic is a very great base for the future generations, and ironically it was also designed by Wagener. We can see that on concept arts - this direction is very Mercedes like, applicable to their lineup, and feels high end. They have all the right answers inhouse, just the decision-makers suck.


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What’s wrong with the W212?
It must be the least successful E-Class in terms of design of all; it consistently lost in sales against its competition and forced Mercedes to undertake its most expensive and extensive facelift up to that point,
far from Sacco's masterpieces
 
It must be the least successful E-Class in terms of design of all; it consistently lost in sales against its competition and forced Mercedes to undertake its most expensive and extensive facelift up to that point,
far from Sacco's masterpieces
The W212R & CLS Gen 2 were PEAK though.
 

Mercedes-Benz

Mercedes-Benz Group AG is headquartered in Stuttgart, Germany. Established in 1926, Mercedes-Benz Group produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
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