Hot! Mercedes-Benz, What's Next?

[dalab]

According to C&D, several more MB models will die with no replacement, with wagons and coupe SUVs being axed from the line up.

How hard, it hurts how he refers to his own cars, words that seem to come from an anti-car activist, what happened to the tastes of the client?

"At the end of the day, we simply don't need estate cars [wagons] or underperforming two-door offerings to boost volumes," a senior member of Mercedes-Benz's strategy team told Car and Driver. "The most essential elements of sustainable contemporary luxury cars are space and time . . . That's our number one priority—not another fancy body style, a model that only works in Europe, or one last stab at a dying segment."

Not that wagons are the most precious and best-selling in Europe?
These are the new executives? It seems that they are angry and losing money, but they are winning more than ever...
I could express the same in another way to my understanding.
Luxury is space and time??, interior space? time-out? what does it mean?

I don't like the Mercedes management at all, a lot of what they do, a lot of what they say...they earn money, yes, but they seem like one of those giant banks that only care about money

 

[Gor134]

Very stupid of Merc to be making comments like this early. There's about a decade before these models are even discontinued.. so there is A LOT subject to change between no and then, aka some may not be cancelled at the end of the day.

If the i5 Touring and A6 e-tron Avant sell really well, nothing is stopping Merc in 5 years from saying "hey you know what we want to stay in this segment".

 

[Merc1]

I am so sick of the entire subject. The idiots over on the C&D boards are so lost it isn’t even funny. The funny part is that for every model they cut they’re going to add an EV or another variation of an existing model.

M

 

[SKY]

I am so sick of the entire subject. The idiots over on the C&D boards are so lost it isn’t even funny. The funny part is that for every model they cut they’re going to add an EV or another variation of an existing model.

M

I think eliminating the models the article claims would be a wise choice. MB has a lot of fat in the line up. I would include the entire EQ range and the GLB in the mix as well.

Thanks to this, more interesting and upmarket products could appear.

 

[klier]

I think eliminating the models the article claims would be a wise choice. MB has a lot of fat in the line up. I would include the entire EQ range and the GLB in the mix as well.

Thanks to this, more interesting and upmarket products could appear.

They likely aren't eliminating anything, but they're just going to replace these models with EV version. Because if they delete all the models you describe, nothing will be left in the future. You can't just go upmarket like that and eliminate your economics of scale. They won't sell enough car to do proper R&D and make enough cutting edge tech for future models. What you describe is a race to the bottom. Like Jaguar.

 

[Merc1]

I think eliminating the models the article claims would be a wise choice. MB has a lot of fat in the line up. I would include the entire EQ range and the GLB in the mix as well.

Thanks to this, more interesting and upmarket products could appear.

I don’t think Mercedes even knows what they want to do at this point. A Maybach SL? Sounds dumb to me to make a boulevard cruiser out of a vehicle that was supposed to be an AMG vehicle from the ground up. They need to build that Maybach concept roadster from a few years ago, not a Maybach SL. A luxury brand is supposed to have two door models otherwise you’re Acura, Lincoln, or Cadillac. Washed up or a nobody on the world stage.

M

 

[CrunchSlaughtered]

Will the trunk lid be enough for all the letters? - Mercedes-Benz SL AMG Maybach 63 S hybrid 4 matic

 

[fan_of_642]

Will the trunk lid be enough for all the letters? - Mercedes-Benz SL AMG Maybach 63 S hybrid 4 matic

Very easy.
You'll get the MAYBACH logo as an emblem on the front.
At the side there's the V8 BITURBO 4matic+ e performance emblem.
The trunk lid sees the AMG, and the SL63S. The star of course stays in the center

 

[Pagani]

I don’t think Mercedes even knows what they want to do at this point. A Maybach SL? Sounds dumb to me to make a boulevard cruiser out of a vehicle that was supposed to be an AMG vehicle from the ground up. They need to build that Maybach concept roadster from a few years ago, not a Maybach SL. A luxury brand is supposed to have two door models otherwise you’re Acura, Lincoln, or Cadillac. Washed up or a nobody on the world stage.

M

It can take a billion dollars to develop a brand new model, such as the Maybach Cabrio concept. THe SL is already made. While the new AMG SL may appear to be a weird fit for Maybach, the Mercedes SL certainly isn’t, at least to my ears.

What I am somewhat perplexed by is their Mythos series.

 

[Merc1]

It can take a billion dollars to develop a brand new model, such as the Maybach Cabrio concept. THe SL is already made. While the new AMG SL may appear to be a weird fit for Maybach, the Mercedes SL certainly isn’t, at least to my ears.

What I am somewhat perplexed by is their Mythos series.

Well if you aren’t going to do it right, why bother? This is Mercedes, not someone else. That Maybach concept was an EV right? They have a EV platform already so it’s not exactly doing a totally new vehicle. Mercedes is trying to go upscale on the cheap and it’s not going to work.

M

 

[dalab]

What everyone knows that Mercedes does with its Maybachs is less than what GM did to differentiate a Chevrolet from a Cadillac in the 80s.
Change of the internal framework of the grill and polished metal B-pillar are the only changes and 20 Maybach logos, what are they going to do with the SL that does not even have the B-pillar?

 

[Merc1]

What everyone knows that Mercedes does with its Maybachs is less than what GM did to differentiate a Chevrolet from a Cadillac in the 80s.
Change of the internal framework of the grill and polished metal B-pillar are the only changes and 20 Maybach logos, what are they going to do with the SL that does not even have the B-pillar?

Total nonsense. Honest question do just not understand the difference between something being marketed as a different brand vs a different trim?

M

 

[MAJESTIC]

What everyone knows that Mercedes does with its Maybachs is less than what GM did to differentiate a Chevrolet from a Cadillac in the 80s.
Change of the internal framework of the grill and polished metal B-pillar are the only changes and 20 Maybach logos, what are they going to do with the SL that does not even have the B-pillar?

Lmao.... is the Mercedes-Maybach concept really that hard to understand? A lot of people have this incorrect notion that the S-Class Maybach is supposed to be a bespoke 57/62 type car. It really shouldn't be this difficult to comprehend, respectfully.

 

[dalab]

Total nonsense. Honest question do just not understand the difference between something being marketed as a different brand vs a different trim?

Lmao.... is the Mercedes-Maybach concept really that hard to understand? A lot of people have this incorrect notion that the S-Class Maybach is supposed to be a bespoke 57/62 type car. It really shouldn't be this difficult to comprehend, respectfully.

They are just different ways of doing the same thing.
I know what a trim is, don't worry, worst of all is that we agree on the basis, but for a "variation" we like to write "nonsense" more than trying to interpret a post.

 

[Merc1]

They are just different ways of doing the same thing.
I know what a trim is, don't worry, worst of all is that we agree on the basis, but for a "variation" we like to write "nonsense" more than trying to interpret a post.

So no you don’t understand the difference.
No they’re not different ways of doing the same thing because they’re not doing the same thing. The old Maybach 57/62 were largely hand built bespoke vehicles, the new ones are a trim grade on an existing, regular production vehicle. It’s really not that hard.

GM took the worst POS Chevy models at the time, added leather and Cadillac emblems and branded them as Cadillacs. That is NOT what Mercedes is doing in the least.

M

 

[dalab]

So no you don’t understand the difference.
No they’re not different ways of doing the same thing because they’re not doing the same thing. The old Maybach 57/62 were largely hand built bespoke vehicles, the new ones are a trim grade on an existing, regular production vehicle. It’s really not that hard.

Where did you see me talk about of the 57/62?
How can you think I don't know the difference, "Is it really not that hard"? Seriously, is that the tone to address someone?

GM took the worst POS Chevy models at the time, added leather and Cadillac emblems and branded them as Cadillacs. That is NOT what Mercedes is doing in the least.

What does it matter what car it is born from? If it is a Chevrolet or a Mercedes a rebagging is a rebadging, you are describing exactly what Mercedes is doing now, putting on more leather, other logos, etc., one as a separate brand and one as trim, for that matter it's the same thing done in a different way, the cheap way, I agree that in the case of GM, marketing it like 5 other brands, as they did, is much more shameless

Perhaps there is something lost in the translation, but I agree that they will carry on with the concept and not just change the grill to the SL, that is my wish, either as a pure Maybach bespoke model or with the Mercedes star, whatever, but that won't happen at least for now with this directory board.

 

[Merc1]

Where did you see me talk about of the 57/62?
How can you think I don't know the difference, "Is it really not that hard"? Seriously, is that the tone to address someone?

What does it matter what car it is born from? If it is a Chevrolet or a Mercedes a rebagging is a rebadging, you are describing exactly what Mercedes is doing now, putting on more leather, other logos, etc., one as a separate brand and one as trim, for that matter it's the same thing done in a different way, the cheap way

Perhaps there is something lost in the translation, but I agree that they will carry on with the concept and not just change the grill to the SL, that is my wish, either as a pure Maybach bespoke model or with the Mercedes star, whatever, but that won't happen at least for now with this directory board.

You stated that Mercedes did less to differentiate Maybach from Mercedes than GM did to differentiate Cadillac from Chevy. I then asked you if you knew the difference between a separate brand vs a trim grade. I mentioned the 57/62 to make a point that they were bespoke vehicles marketed under a totally separate brand vs what Mercedes does with Maybach today which is the highest trim grade on existing Mercedes vehicles. I didn't say anything about YOU mentioning the 57/62, I mentioned them. Maybach today is not a separate brand, its a trim. Cadillac is a separate brand from Chevy all together.

Secondly it matters where a car is born because a Chevy Nova or Cavalier is NOT a luxury vehicle and can't ever be one, as they were utter garbage which is why the Cadillac models based on them were some of the worst POS vehicles to ever be heaved onto the road. That is NOT what Mercedes is doing with Maybach. Mercedes is using a luxury car to start with and their high end ones at that to add a Maybach trim to. That is NOT what GM did. The comparison or reference to what GM did with Chevy and is invalid and utter nonsense. They're not even remotely the same practice or concept in 2023 or in 2004.

M

 

[RobbinYoHoodv2]

Two very interesting articles on mercedes-fans.De

About Olla, a payment to The TV channel 24 hours after they only asked him easy questions for an hour, then stopping taxis, possible job losses if strategy succeeds,

Update: Mercedes makes huge profit in 2021
"The luxury strategy works - but how long does it work?
The star has a sensational year 2021 in terms of sales and profit and reports a Daimler Group profit of 23.4 billion euros"

"
TV tip: documentary and interview with CEO Ola Källenius
From now on in the ARD/SWR media library: Where is Mercedes-Benz headed?
Not only Mercedes-Fans.de, but a whole nation is concerned with the question of where the journey of one of the best-known German industrial companies is going."Mercedes fans article

 

[fan_of_642]

Two very interesting articles on mercedes-fans.De

About Olla, a payment to The TV channel 24 hours after they only asked him easy questions for an hour, then stopping taxis, possible job losses if strategy succeeds,

Update: Mercedes makes huge profit in 2021
"The luxury strategy works - but how long does it work?
The star has a sensational year 2021 in terms of sales and profit and reports a Daimler Group profit of 23.4 billion euros"

That was an interesting TV hour indeed. But, it's not so unusual, that the boss of the biggest company is interviewed in an regional channel. It was remarkable, that the jounalists seemed to be too weak and too uncritical. That's however a well-known problem in germany in total.
Remarkable was the very interesting and intense focus on the present and future engagement in russia, as well as the precise details about the legal finishing of the engagement.

Today the focus of the new luxury and electric-only strategy as a potential risk, as mentioned, is one thing.
What I miss is an explanation about the real reason of splitting the company, the outsourcing of Truck, with the potential "real good bye", f.e. due to new owners here or there.

 

[Luca]

The next chapter of our transformation - Kaellenius anticipated - will be unveiled next February 22 during the Mercedes-Benz Strategy Update event in California."