Lucid Lucid Air Concept


Lucid is a luxury EV maker founded in 2007. Majority-owned by the Saudi PIF, it builds the ultra-efficient Air sedan and Gravity SUV. Official: Lucid
Great innovation, craftsmanship and design quality. The passion Lucid Motors team puts together is amazing!

Hands-On Review:
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Project Gravity (SUV)

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Very impressive vehicle in every possible way. Challenge is going to manufacturing and the charging network.

Apparently they are including 3 years of free free charging through the Electrify America network. Coverage seems to have improved quite a bit over the last 12 months. Volkswagen’s Dieselgate fine money being put to good use IMO

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Lots and lots to take in and digested.

First of all, a new car manufacturer has been born hurrah!

It's truly a have your cake and eat it too EV:
-Most powerful BEV drivetrain
-Most compact motors
-Most energy efficient BEV drivetrain
-Reverse charging of a home or another Lucid car
-3 years free public charging
-Competitive price
-Stunning and detailed exterior design
-34 inch screen
-No expenses high quality interior

My question is, how on the earth will a car like this be produced profitably and to budget? Think production delays, issues with tooling and QC.

In the presentation it was mentioned that two revenue models that will be critical are
1. A energy division selling commercial and residential battery storage units.
2. Selling or licensing drivetrains to other auto manufacturers.

Although they have built a factory quickly, Lucid have just like Canoo, underscored that the traditional way or growing revenue as a car manufacturer is too slow e.g grow revenue by building more larger factories.

Given that Lucid have supplied the battery pack for Formula E, they must already be in conversations with an automotive group about licencing their drivetrain.

Any guess about who it could be? GM, Toyota or Mercedes?
 
Totally intriguing - one of the most interesting car launches this year. It has this air of futurism combined with quirkiness about it - especially the exterior - which makes it so alluring.
 
Apparently they are including 3 years of free free charging through the Electrify America network. Coverage seems to have improved quite a bit over the last 12 months.
Same as Taycan then.

I don't have any personal experience with Electrify america, but from what I hear/read the problem is when you go to a site, not all the chargers work... and many can even stop working in the middle of charging!

Also the charging structure is effed up - they charge /min instead of /kwh and works out much more expensive - not an issue for first 3 years for the users, but guessing it will cost Lucid.
 

I suspect the 3rd car which they didn’t take the cover off is a “hot” triple motor performance version. Given the imminent launch of the plaid powertrain model S, I reckon Lucid will unveil it right after the new Model S is shown.

I don’t see the battery storage business being viable for a few years due to the short supply of batteries. Even Tesla with the largest supply chain is unable to meet demand on static storage right now.

It really does seem like their investment in Formula E has paid off from an engineering standpoint. They have something Compelling with their motor packaging and the V2G capability with the 900V architecture. If I were to take A guess at who they might license their technology to, I would look at the Legacy carmakers involved in Formula E.
 
I don't have any personal experience with Electrify america, but from what I hear/read the problem is when you go to a site, not all the chargers work... and many can even stop working in the middle of charging!
The same problem persist with non-Tesla charging networks in the UK. However in one video about Lucid Air, I spotted that it's possible to book a charging slot. I look forward to learning more about it!

I suspect the 3rd car which they didn’t take the cover off is a “hot” triple motor performance version. Given the imminent launch of the plaid powertrain model S, I reckon Lucid will unveil it right after the new Model S is shown.

I don’t see the battery storage business being viable for a few years due to the short supply of batteries. Even Tesla with the largest supply chain is unable to meet demand on static storage right now.

It really does seem like their investment in Formula E has paid off from an engineering standpoint. They have something Compelling with their motor packaging and the V2G capability with the 900V architecture. If I were to take A guess at who they might license their technology to, I would look at the Legacy carmakers involved in Formula E.

The $1 billion funding they received from Saudi Arabia was for building the factory and developing the Lucid Air. I wonder how much more money they will need to raise in order to afford their burn-rate which for Tesla was extremely high for a number of years. It's only when Model 3 production ramped up that Tesla started turning a profit. It's a first-mover benefit that Lucid doesn't have.

Flagship luxury cars on their own are not profitable. With the base version only due in 2022 and with the SUV to follow, I wonder when they will be able to start producing a mass-market car(Lucid Puff?) that will make the business self-sufficient.

They can raise money through an IPO but that comes with headaches, distractions and quarterly stress to appease analysts, short-sellers, Robin Hood users and investors. Depending on the IP held, a larger manufacturer could acquire Lucid
 
This car and its' manufacturer are a disturbing reminder of how...

a.) ...archaic "traditional" luxury sedans suddenly appear and...
b.) ...the "brain drain" that my country is experiencing.
 
b.) ...the "brain drain" that my country is experiencing.

I think it has more to do with risk averse upper management than any brain drain. They have been just too comfortable polishing the same turd for so long - "here is another model with a 3.2 deg different roofline, and another with 2.5" different ride height. Out of ideas? we will just make the grill even bigger!"

And also too fixated on quarterly profits than worrying if the company will exist in a quarter century. Can't blame them, given their bonuses are linked to quarterly numbers, not what happens 25 years later.

Diess is probably the exception, but feels like he is trying to turn an oil tanker all by himself.
 
I think it has more to do with risk averse upper management than any brain drain. They have been just too comfortable polishing the same turd for so long - "here is another model with a 3 deg different roofline, and another with 4" different ride height. Out of ideas? we will just make the grill even bigger!"

And also too fixated on quarterly profits than worrying if the company will exist in a quarter century. Can't blame them, given their bonuses are linked to quarterly numbers, not what happens 25 years later.

Wholeheartedly agree. And this does not only apply to the automotive industry here in Germany. But I'll spare you my diatribes.
 

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